From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

If you are struggling in this season of solitude…

If you are feeling the impact like so many women are… 

And if isolation’s left you lonely, panicked or just plain lost in running a business… my heart goes out to you darl. 

I’m all too aware of the shake up that businesses are feeling the world over… and sometimes just surviving through a period like this is enough. 

But if you are feeling strong enough, and up to it, then I wanted to quickly run you through what we’ve been doing here at The Doers Way in lockdown. 

In the last few months, my team and I have bunkered down to weather this storm and prepare for the worst…

Here’s the response I’ve seen in the thick of this shakeup: 

• People are craving connection and support online… 
• They’re still prepared to spend on improving their lives… 
• And they’re finding new things to spend on… since they have a lot more downtime, introspect and reflection to figure out what they want.  

Despite this silver lining…

2020 does demand a whole new way of existing, prioritising and running a business online. 

Pssst there’s a LOT more I have to share with you about my personal tips for maximising productivity in your business. And, because you’ve proven you’re a Doer by reading this blog… I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

That’s why at The Doers Way, we’ve had to pivot in response to these virtual times.  

So #1… We’ve doubled down on helping our community with course creation

Online courses are how I grew my business from zero to 6-figures in just a few short years… 

And although they continue to be a core, signature topic that we teach at The Doers Way… 

Over time we’ve expanded to cover a wide range of areas and done-for-you services. 

But – 

Early into this crisis, my team and I sat down and identified that the biggest need in our market right now is to help women start a business and attract clients online…

And the best way to do that is through creating an online course. 

So we’ve put all our eggs into that basket so to speak, and went back to basics with a laser-sharp focus on course creation. 

We’re pouring more energy and time into creating incredible resources for the women in our community to build their first or next course online. 

That looks like helping more women 1:1, running a Virtual Course Creation Retreat…

And offering more done-for-you services and bonuses like customised course membership sites, so that women can launch and fill their course faster. 

Another thing to note is, online courses aren’t going anywhere anytime soon. 

E-learning is set to explode to $356 billion in 2025. 

To put that into perspective… that’s 356 forever homes in the Hamptons.

And that figure’s most likely peaked even higher since the world started isolating.

So although times look grim, there’s currently a massive opportunity as the world is living online, has downtime to think and is craving connection.  

I encourage you to ask, what’s the #1 money-moving, evergreen thing that can get your clients the fastest and most powerful results in 2020?

Take that and make it your core focus.  

#2 We’ve digitised events 

Another thing we’ve done is digitised our physical events by revamping them into online versions… we’ve even added virtual cocktail lounges to hang out and connect! 🙂 

(‘Cause there’s never an excuse not to crack bubbles!)

Traditionally each year, we ran a raft of physical events for our ladies ranging from our Weekend Aways in Melbourne and LA…  to more intimate retreats at my home. 

However, since travel restrictions came into effect and physical events are a no-go, we’ve launched a 2-day Doing Retreat centered around course creation. 

It’s still an incredibly powerful and intimate event for serious Doers only… where ladies can access all the knowledge from my Experts from anywhere in the world…

And they can do it from the comfort of their living room without shelling out the travel or hotel expenses. 

(P.S. if you’d like more information on when our next retreat launches, hit us up at [email protected] and we can hook you up!

So… if you normally run physical events or consults… consider digitising them if you haven’t already. 

#3 We’ve transitioned our team to work from home 

This one made me a wee bit anxious.

My team is made up of super dedicated, hard-working, loyal, committed humans…

But what if that changed when they were working from home?

What if our communication sucked?

What if our collaboration died?

What if our accountability was lost?

And as a result, what if my business fell apart?

When it came to this obstacle, I kinda didn’t have a choice but to kick straight into action.

So, the first thing we did was set everyone up with Zoom accounts and take all of our morning meetings online.

I remember being in our first virtual weekly “All-Team Huddle” in that first week of lockdown, seeing all of the gorgeous faces on the screen and realising…

Hold on a second, this could actually work!

My fears around collaboration and communication were quickly settled…

Because we just ensured that each person knew the weekly goals of the business and their contribution to them…

And were accountable to making sure we hit them.

It meant more communication on my end…

But I fell even more in love with Loom.com over the last few months and use it multiple times a day to brief team members, give feedback or explain what I’m trying to achieve…

And it’s made life so much simpler!

During lockdown we’ve actually been able to grow our team while working from home…

And we’ve also created a bunch of work from home initiatives, like a daily step challenge, virtual lunch parties and checking in person-to-person daily.

Working remote does work, you just need a plan of attack.  

#4 We’ve combatted the fear of high-ticket offers 

A lot of people are scared that no one is spending money at the moment, and as a result they’re afraid to offer anything that’s high-ticket. 

As I’ve mentioned, and from experience, that couldn’t be further from the truth. 

Having said that, you do need to have a lot of sensitivity with the people who have never heard of you before, by providing them with solutions at a really affordable cost… 

Then, really investing into your regular clients who know and trust you. 

So for the front end of our market – aka the women who haven’t heard of us yet – that’s meant offering our best-selling course for getting clients, for just $1.

This has been an amazing way to show incredible goodwill and get a bunch of new, excited women inside our community, who we’ve supported to build and grow an online business. 

And for existing clients, we’ve continued to offer our high-ticket programs, but packed with more value and support, and in a way they can access from anywhere in the world (cue the virtual retreat I mentioned earlier). 

And if you’re thinking ‘This is great Grace, but I would love more support’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now… And, access the support you need to apply them to your own business 🙂

Moving forward (and even out of lock-down…) we’ve committed to keep giving more value and showing up for our incredible community in fresh and accessible ways. 

We’ve carried this philosophy of showing up more, asking for less and providing more value than ever to create a committed market who love and trust us. 

Lesson: You can still offer high-ticket offers to your list, just not to the front-end. 

And #5 we’ve supported our community in growing a sustainable and resilient business

If there’s anything I’ve learned in the last 10-years, is that you can’t grow a sustainable business alone.  

Nope… can’t do it! 

I tried, and here’s what happened: burnout… and a hospital stint where I realised that ticking off every task on my to-do list wasn’t just damaging my health… it was hurting my clients. 

You see, everyone needs support… especially when it comes to tasks outside your scope like tech and design (if that’s not your Genius Zone).  

Curbing my to-do list is the kindest and most financially rewarding thing I’ve done for myself, and it’s what ironically blew my business up to 6-figures in under 12 months… by carving out the edge and the time I needed to start thinking strategically and long-term, and only doing the money-moving tasks I could do like creating courses and systems I could sell to many. 

The way I did it? Outsourcing. 

In 2020, just before the peak of this crisis, I launched Outsourced Doers… a done-for-you outsourcing service where we train our VAs – or “Doers” – up in 150+ business-essential tasks that we’ve found critical in getting more clients and more growth…

And where we match them up with time-strapped “Founders”. 

This means that our clients don’t have to spend time finding a VA, training them up in all the right tasks, then figuring out what they want them to do. 

Although this would seem like the worst time to launch anything… it’s worked. 

The market is focused on planning and patching up any cracks this pandemic has exposed. 

As I’ve already touched on too, another way we’re supporting our community in growing a sustainable and resilient business is putting on free virtual events. 

Normally we run ‘Weekend Aways’ in Australia and LA – a 2-day event we pack with tips, tricks, expertise and simple-to-apply strategies from my team of Experts. 

In light of this pandemic, we’ve made this event free and completely online… so similar to our Virtual Course Creation Retreat, ladies can join us from home. 

Inside this event, we have one goal, and one goal only: 

To create a clear action plan to grow their business, brand and legacy in this new virtual world.

Most importantly, we’ve let our community know that they are not alone…

And that my team and I are here to support in weathering this storm. 

That’s the key message in everything we’ve communicated since day 1 of this shakeup. 

So… that’s a nutshell version of the changes I’ve made during this unprecedented time. 

If I had to wrap it up into 4 key takeaways, it’s doubling down to help our community… revamping events online… transitioning my team to work from home… and supporting our community to grow a sustainable and resilient business. 

Beat the overwhelm and safeguard your business for years to come. Take things one step further and join my Doers Inner Circle for SO much more support and advice… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

If you’re reading this and need extra support from under this shadow… I’ve got you too darl. 

Whether that’s getting your next course created, launched and filled, taking tasks you hate off your to-do list… or simply to getting your dose of connection and community in a way that will set you up to weather any storm. 

To stay in the loop, keep following me and connecting to my community at The Doers Way. 

Speak soon, 

xx

Grace 

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Over the past few months I’ve shared with you the three BIGGEST mistakes coaches and consultants make it when it comes to Facebook ads…

And the cheap tool I use to attract dream clients using Facebook Ads.

I hope by now you can see just how powerful advertising on this social media platform could be for your business…

(And how Facebook ad writing success really doesn’t have as much to do with the ad itself as your competitors probably think…

Controversial, I know 😉

But at the same time, I also understand that sinking feeling when it comes to creating your ad – particularly writing it.

That step before all the nitty-gritty of selecting your Facebook ad types, looking at target audience, custom audience and targeting options, launching your Facebook ad campaign and all the other steps you take inside Facebook Ads Manager when you run paid advertising – all while while checking your Facebook page and brand awareness is on point.

You know, that moment when you’re sitting at your computer…

With a blinking cursor on the screen of your ad…

No idea what to actually write.

With your game-changing offer in your hands, and your value-packed lead magnet ready to go…

What next?

Well, I’m glad you asked.

Today I’m going to break down my million dollar Facebook ad writing formula for you…

So you can attract more Facebook users in your niche and turn them into customers. 

This is the same one I’ve discovered after spending over $5 million on Facebook ads over the past 4 years.

So that way there’s literally nothing holding you back in pressing GO on your own high ticket, client getting Facebook Funnel.

Sounds amazing right!?

Imagine being able to follow a formula every time you write a Facebook ad…

And be fully confident that it’ll be a massive success?!

Seriously –

Imagine NEVER having to experience blinking-cursor-on-the-screen-syndrome again.

All because you know exactly how to structure your ad to be a winning success.

Sign me up!

I hope you’re getting a picture of just how totally possible it can be to master the art of Facebook advertising…

Even if you aren’t an expert…

Or haven’t ever written an ad before.

Because it’s all about following simple strategies and formulas to start conversations with your ideal clients…

Who are – without a doubt – hanging out on Facebook as we speak.

Honestly, it’s so much more simple than other people make it.

Build relationships…

And Give First.

Can you see the power of that?

Now, I also hope you’ve been properly exposed to the types of Doing that will only derail your ad success too…

No matter how well thought-out it is…

Or what “guru’s” latest advice you followed.

Aggressive approaches just don’t work.

Neither do the convoluted, complicated funnel methods out there.

I’ve said it before and I’ll say it again…

Anyone can make something complicated.

It takes a skilled businesswoman in the loop (like you are now), to make something that’s powerful AND simple.

And look, I’ll be honest…

It wasn’t all rainbows when I started writing ads either.

Sometimes they’d work, and I’d get an influx of new leads or sales in a campaign, and I was on top of the world!

But other times they just wouldn’t…

And I’d watch as my advertising budget was drained into the garbage.

A lot of the time I was advertising live workshops, which I knew were amazing value…

I had the testimonials to prove it!

But when I’d launch my ads, it was like Facebook was a ghost town.

No one would click through…

No one would buy…

No one would even know that what I had for them would be life-changing.

That was the most frustrating part, you know?

I wanted to make this work for the sake of not only my own profits and freedom…

But for my clients too – so they could experience those breakthroughs.

And even though sometimes my ads would work, and I’d get an awesome return on my investment…

I couldn’t pinpoint what it was about them that made them work.

I was making money… but why?!

In a desperate attempt to figure that out, I turned to those supposed ‘experts’ around me.

That’s where I was told I should have been focussing on my page likes…

Or on my website traffic instead of sales.

But as I looked at the numbers, I couldn’t justify it.

I was making likes, not money…

And likes don’t pay the bills!

The hardest part was that no one told me the truth.

No one made me see that I was making those three very easy to make mistakes I mentioned yesterday.

Here I was, sending the people who clicked on my ad to my website…

Selling them a super cheap offer at the end…

And complicating EVERYTHING in the process.

So if you’ve fallen into making those same mistakes, I know how you feel!

It felt like I wasn’t cut out to do this whole Facebook Advertising thing.

I started to doubt whether or not my market were even ON Facebook…

I was a business coach, so maybe there’s some other platform my ideal clients are hanging out on…

And I just don’t know about it?

I thought that there was simply just too many pros on there who knew what they were doing…

And I was just playing dress-up.

Does any of this sound familiar to you at all?

Have you ever just wanted to throw in the towel, because it all seems too hard?

The guess-work is exhausting…

And it’s uncomfortable to pour money into something you don’t actually KNOW will work.

I remember pulling out my laptop and sitting on my bed…

Trying to craft an ad for an upcoming live workshop I was holding.

I’d poured a lot into this event…

Time, energy, and emotions – yes…

But also MONEY.

There weren’t really dollars left to throw away on running a bad ad.

So I scrolled back through my previous ads, and found a couple I’d written for past events.

One, a massive success…

For every $1 I’d spent, I’d made $3!

The other, a total flop.

I’d even lost money in the process.

So I put those two ads side by side, and played a good old fashioned game of spot the difference.

What was it about the first ad that had worked so well?

And what was it about the second that hadn’t?

As I looked and looked, I found some key differences…

The crux of it was this:

The successful ad had let my audience know all about the inclusions of the event.

It was full of features and benefits, and even I got excited reading through it!

The other?

Well, it was the opposite.

It was basically just, “Come to my event.”

Bleugh!

It was aggressive, upfront, and certainly not a “Give First” inspired ad.

So, I decided to craft my new ad around that first structure.

I outlined the inclusions and benefits of my event…

The exciting new information I’d be sharing with them in the room…

And what kind of an effect that was going to have on them when they left.

I stuffed it with pain points…

Asked them questions that resonated…

And THEN I asked them to come to my event.

Then, I put $10 a day on the ad, and made it live… and waited.

Ohh!

Someone registered.

Oooo, and someone else!

Oh wow, and again.

Long story short, the ad was a real success… thank goodness.

And I realised the importance of actually giving value to my Facebook audience first…

Not just telling them to buy my stuff.

Even better, the event went really well too.

The room was full of excited attendees, ready to come on board for coaching!

But then the weirdest thing happened.

As I was saying goodbye to everyone that had come, a group of women came over to me.

We started talking about their businesses…

And how they get their message out there to their markets.

Eventually, they brought up Facebook ads.

“Grace!” they said. “You HAVE to tell us what you do to run such great ads!

We see them all the time and they always make us want to buy…

What do you do that works?!”

I was so shocked – I had a reputation for writing ads that worked!?

Where did that come from?

Speechless, I laughed off the ladies, brushed past the comment…

But it stuck with me.

So I went home that night and decided to rinse and repeat what I’d done before the event.

These women had made me see that my winning ads weren’t a fluke…

They must have worked for a reason.

And I wanted to know what that was.

So I pulled out my swipe file of old Facebook ads again…

(By the way, you should always keep a swipe file of previous ads that have worked for you, so you can just copy them next time 😉

I scrolled through and played another hardcore game of Spot The Difference.

I compared all my best ads side by side…

And that’s when it hit me.

All my best ads were using the same structure.

The lead magnets that got the most downloads, used the same formula as…

The events that got the most attendees, which used the same formula as…

The programs that made the most sales….

The same formula, every single time!

These days I call it my Brand New Day formula, and honestly!?

It’s been a total game-changer for my biz.

Now, whenever I write an ad, I sit down with these six steps in mind…

I walk through each one, writing a little bit for each…

And then launch it with full confidence that I’ll get a return!

Here’s one of my really successful ads, for example:

So, the formula looks like this:

Step 1: Engage with your market 

How?

By asking a question to stop them scrolling past your ad.

The question can be positive, like hitting on a dream they have…

Or negative, by hitting on a pain point they’re carrying…

But the most important thing is that it comes with an implied ‘YES’ in their minds.

A question like this…

Interested in using Facebook Ads to grow your coaching, speaking, or consulting business, but not sure how to get started the right way?

YES!

Not sure how to buy your first investment property and worried you might be paying too much?

YES!

Want to know the secret activities that I use as a mum and early years specialist to remove the stress, and live a happy life during toddlers witching hour?

Heck YES!

Once you’ve stopped them scrolling through…

Step 2: Share an ‘I Get You’ statement 

The people reading our ads need to know that we understand how they feel…

Fact.

Don’t fall into the trap of trying to make your market understand YOU…

Make sure they know you get THEM – that’s why you’re different.

So connect with empathy…

Here’s mine: 

At some point you had the realisation that there was a way out of the dark place you experienced…

The same place they’re stuck in now.

Let them know you’ve gone ahead and paved the way for them.

You know, a statement that starts with something like…

“That’s when I realised…”

Or, “It was then I discovered…”

Or, “Shortly after, I learned…”

And then move onto:

Step 4: The Prescription

Outline exactly how to access your Brand New Day…

You know, share the prescription for their problem.

Mine looked like this:

The truth is, being able to master Facebook ads has transformed my business and life, and I want the same for you…

Because of my own trial and error, you now have a simple formula you can easily follow to fast track your results.

This week, I’m giving away my TOP Facebook Ad Hacks, where I reveal the actual 

steps I take on Facebook to get results fast.

And then…

Step 5: Tell them HOW… 

So many people forget to actually spell out HOW their audience can get their hands on that prescription!

They’ll say, “I’ll show you how to do this…” or, “You’ll learn how to do this…”

But they aren’t actually sure how you’re delivering it.

A checklist? A training? A webinar?

So just make it clear…

Click below to download the Facebook Ad Hacks for Free – [Then add your link]

Simple, hey!?

And last but not least…

Step 6: Add scarcity and urgency [Screenshot of ad with this bit highlighted]

Aka, the two most successful, yet overlooked elements of successful marketing.

If your market can ALWAYS get their hands on your offer…

Why would they do it now?

You’ve got to give them a reason to click through to the landing page in the call to action so you can drive traffic to your offer…

So add some scarcity and urgency at the end 🙂

As I looked at all my ads, I was jazzed at how simple this formula was…

And annoyed that it had been under my nose the entire time!

I knew I had to put this to the test, to prove to myself that this formula was the secret sauce…

And not just a fluke that had worked over and over again.

So, I ran some ads using my 7-Figure Facebook Funnel…

Sending them to a lead magnet I’d previously tried to share before…

But it’d just fallen flat in the past.

So I put it to the test again.

I wrote an ad using this Brand New Day formula…

And funny enough, someone downloaded it.

And another…

And another!

They were sharing their email address with me, and I was sharing my lead magnet with them!

The numbers still weren’t incredible…

So I made some tweaks, and took out anything that wasn’t part of the formula…

And the opt-in rates started to get even better!

Sales started coming in from those who hit the thank you page, and I couldn’t believe it!

I knew that I couldn’t keep this to myself…

So I started sharing it with the female entrepreneurs I was working with.

They crafted their ads using the same formula…

And they started seeing results too!?

Results like these:  

Crazy, right?!

Ever since I realised the power of this Brand New Day formula…

I’ve said goodbye to blinking-cursor-on-the-screen-syndrome for good 😉

As have girlies like those ones I just shared!

What kind of difference would having a formula like this to follow…

Make on your Facebook Ad writing success?

Referring back to it every time you sit at your computer…

So you don’t just have to guess anymore.

So you don’t have to pour thousands into something you aren’t fully confident will work.

Honestly, skip the trial and error…

I sure wish I could have!

Writing ads with this Brand New Day formula instead…

To give value FIRST to your market on Facebook…

By sending them through your 7-Figure Facebook Funnel…

Well, that could change everything for your biz, right?!

Whether or not you’ve even touched Facebook advertising before…

This strategy could launch you off the platform into winning ad success.

Does that make you as excited as it makes me, or what?

It’s so much more simple than those “gurus” out there are making it…

And I hope you’ve been able to see that over the journey of this training series.

At this point, you’ve learnt…

Why most advertisers should boycott Facebook Advertising this year…

But how you can harness it in a different way, to save yourself tens of thousands of dollars.

I’ve shared with you the three big mistakes coaches and consultants make when it comes to their ads…

And how you can avoid them entirely.

Geeze, I wish I’d known that when I started!

Then, you’ve seen my game changing approach to Facebook ads that stops your dream clients scrolling right past…

And today, you’ve gotten all over my perfect ad writing formula that takes the guesswork out of your Facebook ad copy entirely.

And if you haven’t read those other posts, I urge you to check them out now as they won’t be available for long.

There’s a LOT of great insights, tactics, and strategies in each…

And I’ve literally given you my best-of-the-best when it comes to Facebook Ad 101.

Finally…

This may be the end of these posts, but it’s certainly not the end of the journey.

Tomorrow, I’m releasing something REALLY exciting.

It’s my totally re-done program, all about Facebook ads for coaches, consultants and professional servicewomen.

It goes into much greater detail on the system I’ve revealed above, so you can get your 7-Figure Facebook Funnel set up in a matter of HOURS!

All because of how simple this approach is, right?!

That way, you can grow the profitable lifestyle business you love sooner, rather than later.

Look out for that in your inbox, as it’ll be coming at a massive 85% off discount 🙂

‘Till then lovely…

xx

Grace

From The Desk Of Grace Lever
Aldgate, South Australia

Well hello, gorgeous woman! Grace here, your resident outsourcing expert! 

I call myself that with a grain of salt… because I never set out to become a ‘specialist’ at outsourcing. 

My niche had always been marketing and automation… and teaching stressed out, maxed out women to create a fully-automated, hands-free, and scalable lifestyle business. 

You know, that life where they could spend their days doing things they love and are gifted at… or simply take an afternoon off to schedule that pilates class. 

I was fully committed to my craft… and by pulling up my sleeves and putting in 100%, I’d built my business up to 6-figures, from 6 credit-cards (~$100K) deep in debt. 

Impressive huh? 

BUT…

While it all looked glossy from the outside… underneath there were cracks. 

Those cracks slowly started to show until one day… 

Everything crumbled and I found myself laying in a hospital bed. 

I remember waking up and thinking I’d finally done it… I’d finally worked too hard, taken on too much and hit complete burnout. 

While my business had been thriving – or so it appeared – I’d been emotionally drained and running on an empty tank for too long. 

You see, I’d been trying to create a lifestyle business too, where I could focus on the things I loved and was good at. 

For me that meant teaching women marketing strategy and automation, creating courses I could repeatedly fill and presenting at live events. 

But in reality… I was running myself ragged working 10-14 hour days just to keep a small number of clients happy, and spending most of my time doing tasks I really loathed… like setting up tech, coding, admin and design. 

Pssst there’s a LOT more I have to share with you about why you should choose to outsource those low-value tasks… and because you’ve taken the first step by reading this blog you’re ready to take the plunge, right? So, click here and let us help you get started! 

I was stuck ticking off a never-ending to-do list. 

Setting out to create the business I dreamt of without any support came at a cost to my health… and I realised that running myself ragged was neither serving me nor my clients.

I was wearing all the hats – sales, marketing, admin, fulfillment, customer service, accounts… and I simply couldn’t keep going it alone. 

If you’re in a similar place, then I want to explain the transformation I took from laying in that hospital bed… to where I am today (in case you can’t see the exit sign, or the forest for the trees). 

So let me paint you this before and after:

• I went from working 10 – 14 hour days serving a small number of clients… to serving 50,000 clients in 72 countries through online courses and claiming back my nights and weekends. Today I work approximately 24 hours a week.  

• I went from ticking off a never-ending to-do list of tasks I really loathed… like tech, coding and design… to only doing the things I love and am good at (like building new online courses I can repeatedly sell, and creating new systems my clients can apply over and over). 

The way I did it (after several failed attempts of using agencies – too expensive – and freelancing sites – too flimsy and time consuming)… was outsourcing.  

I won’t mislead you: it wasn’t a quick fix and the results weren’t instant… 

But it’s the most powerful way I’ve discovered to create a sustainable, scalable lifestyle business.

What I’ve described can feel like worlds apart… so if you’re feeling like I was – at breaking point, completely exhausted and zero clue what to do next – I get it, and I want to bridge that gap. 

I see so many women caught in this same crushing rut… and frankly it breaks my heart.

Because this situation is fixable. 

Since I love to systemise everything around me, I set out to create a system to make outsourcing simple and streamlined… initially for me, to remove all the roadblocks that I came up against…

Then I realised that so many other female entrepreneurs needed this support too and I wanted to make it easier, faster and cheaper for them to get it. 

And that’s why I created Outsourced Doers. 

I believe it’s the most time and cost-effective way to outsource, and anyone can do it, even you. 

So if you’re feeling exhausted, time-strapped and at the point of burnout, then I want to tell you that everything is going to be ok.

These are the words that I wanted to hear laying in that hospital bed. 

And I wanted to share these outsourcing secrets – because they might break apart a few common misconceptions, and show you what’s achievable when you have the right support. 

While they might not instantly cure burnout or curb your to-do list… they could rescue you and your business in the long-run. 

So Secret #1… Anyone can outsource, even you. 

When I first started outsourcing, it wasn’t exactly a picnic; and that’s why I’ve created a shorter, sharper, and faster way of doing it. 

But to paint a picture of the pain that most women experience: 

First, they have to figure out what they actually needed to get done in their business… like unpack their Genius Zone and organize it into different courses…

Then they have to figure out how to start attracting leads in a cluttered market….

Next they have to find the right platforms, and figure out how to nurture their leads into clients…

Then they have to figure out where to outsource, find a VA, train them up in everything they’ve learned and start outsourcing tasks to them.

Next they have to find the right task management platform, to track everything and brief them. 

And then they pray their VA is competent and capable. 

That’s a lot of work for someone who’s already stressed out, maxed out and exhausted…

So it’s not surprising that most women put outsourcing in the too hard basket. 

But I don’t want that to be you… 

And that’s why I’ve designed Outsourced Doers in a way that anyone can outsource. 

We train our VAs – or Doers – up in 150 business-essential tasks needed to get more clients and more growth… tasks like creating and tweaking websites and landing pages, building funnels and course portals, and setting up email sequences to nurture leads into clients.  

This means that you don’t have to figure out what to do – we’ve done it all for you. 

We hand you this list of 150 tasks so you can pick and choose what you want to outsource…

And we even assess your business and plan out the most essential, money moving tasks to start outsourcing first. 

We’re the only outsourcing company that trains our “Doers” up in these 150+ tasks, and provide you with all the steps and training to start outsourcing and getting results sooner.  

If you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! I have so many tips and tricks to share from my own outsourcing experiences. Click here to learn how we can help get your business on track for success! 

Secret #2: Outsourcing is simple 

There’s a common sentiment that outsourcing is risky and hard. 

You’re dealing with a person you’ve never met in a different country, with a different language, culture and set of colloquialisms. 

And being so far away from them makes it even harder to keep your finger on the pulse. 

So if you’re already feeling frustrated and stuck… how on Earth can they make it better? 

That’s why at Outsourced Doers, we do the work of finding, vetting, recruiting and training your Doer for you. 

We manage them and take care of the admin and payroll, and upskill them in new technology. 

We take care of everything for you, so you can start getting support from day one, and we even show you how to outsource. 

And most importantly, we’re here to support you every step from our Adelaide-Hills-based HQ! 

When I first set out to outsource, I combed every offshoring destination and weighed up all the options so you don’t have to – and I found the Philippines was the most attractive choice. 

Not only do they speak excellent English… they have a high standard of education and a deep pool of trained talent, and they’re the most culturally aligned Asian country to the west. 

So rest assured, we’ve kept as much responsibility as we could, so that you can focus on ticking off your to-do list. 

Secret #3: Outsourcing will let you focus on the tasks that make you money 

Earlier in this piece, I shared my journey of growing a 6-figure business where I eventually burnt out, fell off the wagon and landed myself in hospital. 

The resonating lesson I’ll carry forever from that situation, is that you cannot build a sustainable business alone… doing so only leads to burnout and most of the time, eventual quitting. 

The reason is there are so many tasks and responsibilities to take care of when growing and running a business, that culminate in a never-ending to-do list. 

But that’s not the most frustrating part. 

What’s most frustrating, is that most of the tasks on this list don’t actually don’t make you money. 

They’re essential – like setting up tech to launch your course, designing your lead magnet to capture leads – but they don’t actually pay your bills…

(Not like creating a course does, or creating a system your market is craving and can apply over and over.)

What’s more is that a lot of these tasks aren’t in your Genius Zone… that special combination of experience and expertise only you have…

Meaning they’ll take you 10 x as long to do if you’re not trained to do them. 

This is what makes so many women run themselves ragged without ever progressing. 

I couldn’t have achieved what I did if I kept doing every task on my long to-do list like setting up systems and tech, coding, scheduling, admin… all those essential things I hated doing and that didn’t actually make me revenue. 

But through cheap outsourcing, I managed to get my to-do list down to zero… so that today I only focus on the tasks I love, that make me money. 

Let me paint a picture of what that looks like: 

• I write the lead magnets to attract subscribers… while my VA turns them into high-converting designs…

• I create courses… while my VA creates the portals in LearnDash to house them, and takes care of all the tech to get them live… 

• I map out the high-converting funnels to fill my courses… while my VA gets them built in ClickFunnels, and connects them up to my payment system…

• And I write the emails to onboard new clients… while my VA creates the email sequence in Infusionsoft that automatically unlocks their course. 

By doing this, and by outsourcing a bunch of other time-sucking tasks like admin, social media scheduling and website maintenance…

I freed up the time to create 21 online courses that have broken 20 million in sales.

And I went from exhaustion and overwhelm… to a streamlined business where I have time, space and freedom. 

I can tell you from experience that it isn’t easier to do everything yourself… and that outsourcing is worth the upfront time and investment. 

And the great news is we’ve done all the setup, training and groundwork for you!  

If you want to start outsourcing up to 150 business-essential tasks needed to get more clients and more growth, and let you focus on the money-moving things you love and are good at…  then we’d love to show you how, and it’s easier than you think. 

I’ve left you all the details right here.

And if you’re feeling the value of outsourcing could be the key to blowing your business wide open, we could help you take the next step! So, if you are looking for that ‘edge’ that will take your business to the next level, click here and find out more about Outsourced Doers 😉

xx

Grace 

From The Desk Of Grace Lever
Aldgate, South Australia

Hey Lovely Lady,

Working from home… you either love it or hate it, right?

It’s become the new norm, as many people are being forced to work from their living rooms or kitchen table… 

And if you’re a coach, consultant, or female entrepreneur, chances are you’re used to adapting to unfamiliar work environments. 

But, how do you stay productive when you’re in the environment you’re most familiar with?

If you have time to prepare, you could set-up a totally decked out home office with all the bells and whistles. 

But not everyone has this luxury…

So, how do you make working from home work for you? And, make sure you keep your productivity up so your business makes it through these tough times? 

Well, Darl, if you’ve been struggling with these questions, you’ve come to the right place. 

In this blog i’m going to take you through my top tips for making the most out of working from home! 

This is a topic I dealt with in my own business, and you would be surprised what kind of difference just a few simple changes can make 🙂 

I’ll be honest, so many people glamorize the productivity of working from home…

Pssst there’s a LOT more I have to share with you about my personal tips for maximising productivity at home. And, because you’ve proven you’re a Doer by reading this blog… I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

And, then there is the flip side… others who think it’s all about drinking wine and sitting on the couch in your pajamas. 

The truth is somewhere in between the two 😉

The challenge is keeping yourself on track.

So, to help you navigate the home environment, here are my top tips for maintaining or increasing productivity while working from home. 

Home is the place you associate with comfort and relaxation. 

When working from home you don’t need to change this mindset completely, just make sure you can clearly define your work space. 

Keep your work space and your home space as separate as possible. 

Your work environment is equally important to your schedule. 

The two should work together, you’re more likely to stick to a schedule and maintain productivity if you’re in the right environment. 

TIP #1: Get The Basics Right

Working a full day at home without getting distracted by the couch and Netflix is possible if you get the basics right. 

Find a flat surface that can fit all your work material comfortably (computer, notepad, keyboard, cuppa etc. ;-)). 

Make sure you have a comfortable chair that will provide support for long periods of time… 

And choose an area with plenty of natural light, working in darkness can strain your eyes. 

You don’t have to have a home office with a fancy desk.

Your dining room table will work just as well, as long as it’s the right height and your chairs are comfortable. 

Entering your workspace will help you turn “on” at the beginning of the day and get down to work. 

On the flipside, leaving your workspace will also help you turn “off” at the end of the day and fully disengage. 

That’s why it’s also important not to spread yourself out in multiple spaces in your home.

While it might seem great to be able to move from desk to couch to bed, if you let your laptop creep into your downtime space, it makes it harder to keep your work separate from your home life.

And it’s super important this mix of worlds is avoided!

Once you have your work station perfected, it’s time to set your schedule. 

I can’t stress this enough Lovely, it’s SUPER important to keep the same structure as a normal working day.

Start and end at the same time while also taking lunch at the same time (this way it won’t feel like a day off spent at home)…

Make sure to end your day with a ‘hard stop’…

And set a time to finish the day and stick to it!

This will help separate work hours from home time and you’re less likely to feel like you have to keep working just because you can. 

If you’re working from a space you use regularly in your home life, pack-up your work materials at the end of the day. This will help with making the end of the day decisive. 

And if you’re thinking ‘This is great Grace, but I would love more support’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now… And, access the support you need to apply them to your own business 🙂

If you never fully disconnect from work, your work productivity will suffer and your home life can take a hit as well 🙁

Tip #2: Avoid Distractions and Bad Habits

This seems like a no-brainer… but you would be surprised how many people need to hear this one. 

When working from home many people can fall into the trap of not taking adequate breaks, or taking too many long breaks. 

If you need to take a break, take a short break. Walk to the kitchen or get yourself a tea just like you would if you were in an office. 

Short frequent breaks are better than long infrequent ones… 

Poor sleep patterns is another common mistake, don’t go to bed later just because your commute is 2 minutes 😉

Just like in an office or normal work environment, turn off all distractions. 

Disable notifications on your phone and computer (the ones that aren’t work-related like Instagram and Facebook). 

Avoid watching TV or reading for “just 10 minutes”…

Those 10 minutes can easily turn into three hours when you’re meant to be working…

It also will break your focus and you’ll need to sink back into the work you’ve been doing…

This is a one way ticket to time-wasting-ville!

Checking emails first thing in the morning can seem like a harmless thing to do. 

But, you can get bogged down with replying, and this sets a negative tone for the day. 

Set a time limit for reading and replying to emails, and make sure to complete this task during your low-productivity times of day (e.g. 2pm – 3pm). 

Tip #3: Set Clear Goals and Don’t Let Tasks Blur Together

At the start of each week, sit-down and work out your goals for the week. These can be small or large, although small goals work best when you’re in an unfamiliar environment. 

Keep track of goals with daily to-do lists. 

Your goals can be things like hitting a certain target, finishing a project, forming new partnerships, learning a new skill that will help your business. 

Dedicate time and energy to one task at a time, don’t try to multitask. 

Actually, stop multitasking all together 😉

Studies show that multitasking is much less productive than completing one task at a time. 

If there are tasks you can outsource, DO IT!

Outsourcing the tasks you don’t need to do will free up your schedule for the high-value activities that will help your business. 

And, you will be less tempted to juggle and as a result… be less productive!. 

Outsource things like admin, minor marketing tasks, automation, and anything that’s taking too much time away from your important business activities. 

Use your time on the things that no one but you can do. 

Prioritize your tasks, this is super important for reducing overwhelm and making sure you fit everything that needs to be done into your day. 

Have a look at your task list, and determine what are the high-value tasks and what are the low-value tasks. 

Set time aside for each activity, prioritising the high-value tasks. 

And again, don’t switch between them, multitasking is your new enemy Darl. 

You can lose up to 80% productivity just by switching between activities!

Wowzers, right?!

There you have it Lovely! 

Three of my top tips for making working from homework for you 🙂

Apply these tips to maximize your time and make the most of your day so you can smash your goals, and still have time to look after yourself.

Beat the overwhelm and safeguard your business for years to come. Take things one step further and join my Doers Inner Circle for SO much more support and advice… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

Just because you’re in a different environment, doesn’t mean you can’t remain productive! 

If you want more helpful tips for staying productive when working from home, check out this YouTube video.

Happy doing Lovely!

Xx

Grace 

From The Desk Of Grace Lever
Aldgate, South Australia

Hey Darl,

Coaches and consultants we are known for being quick thinkers, and are often in situations where we need to be adaptable 😉 

You’re familiar with the drill… We will set-up our offices in unfamiliar environments, change our programs to fit our clients’ needs, and try to do it all without breaking a sweat (unless you’re a fitness coach). 

Who runs the world? Female entrepreneurs! 

So, it makes sense that in the current global climate, coaches, consultants, and female entrepreneurs are working to get ahead of the pack when it comes to working from home. 

And if you’re reading this blog, chances are you’re keen to get in on the action…

And potentially are wearing pajama bottoms from your kitchen table whilst also being the hardcore professional you are 😉

And that’s okay Lovely!

It is important to have a healthy work/life balance. 

And this doesn’t mean that working from home will cause one of the two to suffer…

Just because you can’t interact with others face-to-face doesn’t mean you can’t find new, innovative ways to support your network. 

As female entrepreneurs ‘innovation’ is our middle name!

And yes, the current global climate is a little uncertain.

But, Darl, I’m here to tell you that there has never been a better time to grow your professional network online. 

Yes, really 😉

Especially when you can do it from the comfort of your own home! 

In this blog I’ll take you through my top tips for growing your professional network online…

Pssst there’s a LOT more I have to share with you about my personal tips growing your professional network online… and because you’ve taken the step to read this blog you’re ready to adapt and make the most of the global climate, right? I want to share with you how to apply these tips to your own business. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

And you can do it all from the comfort of your own couch!

While wearing pajamas…

With a glass of wine in your hand…

Or in your home office with work-appropriate pants and a coffee…

That’s the beauty of this guide, it’s adaptable. 

Ready to dive in?

Let’s do it! 🙂 

Many people ask me ‘Grace, what is the secret to keeping productive while working from home?”…

And I always tell them it’s “work smarter, not harder.”

So, these tips and strategies are all about helping you connect with professionals in your market quickly and efficiently…

Whilst freeing up more time to focus on those high-value tasks that support business growth. 

Because Lovely, time is the most valuable asset you have. 

So, let’s get into my first tip for being productive and growing your professional network at home! 

TIP #1: Leverage Your Social Media Accounts

Social Media is the perfect tool to start networking online. From Facebook to LinkedIn, there are some great sites to help build your contacts. 

When used correctly, social media has two major benefits:

1. You can stay in touch with current connections
2. And you can build new connections with people from all over the world

You’re not limited by the people you can meet face-to-face. 

When building a professional network through social media it’s always a great idea to set-up a Personal (Business) profile.  

Keep this profile separate from your personal profile. 

Your personal Facebook profile is for things like dog (or cat) photos, interacting with family, keeping track of personal events, etc. 

I use my Personal (Business) profile regularly. 

Think about it as more of a “professional” or “Linked-In” type profile. 

It can be an effective tool to use alongside a business page and can help build a great online presence to boost engagement.

AND you can connect with everyone you need to while keeping things professional. 

Win, win!

If you’re thinking ‘This is great Grace, but I’m not sure how to make these work for my own business’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 🙂

Set yourself a daily connection target, such as ‘two quality LinkedIn contacts per day’. 

Another great thing to do on social media is to join relevant Facebook Groups.

Facebook groups are like untapped diamond mines…they can be a great place to generate contacts!

The key is to add value to the group. Try not to be too spammy to begin with, positive engagement is the key. 

Join as MANY groups as you can that relate to your market/ industry. Anything and everything that relates to your business. 

Search for groups that have active communities and include people who you want to try to connect with. 

Look for places where you can grow strategic relationships. 

But avoid sales groups or promotional groups. 

And regularly share what you’re up to by posting!

When you connect with someone who you could see being beneficial in your professional network, try reaching out via messenger. 

TIP #2: Use Your Existing Network To Make New Connections. 

If you have anyone in your existing network who you think would recommend you to other connections… go for it and ask for an introduction!

You’ve got nothing to lose on this one 😉 

Make sure you’re specific with the kinds of connections you’re searching for. 

Try using a framework that includes:

• I’m looking for connections with ____ expertise
• Because I can help them with ____
• Or, I want to enquire about ____

It never hurts to take initiative and just ask the question. 

The worst you’re going to hear back is “no”. 

And in 99% of cases that “no” will be followed with “because, I think this person would be a better fit”. 

If you don’t have anyone specific to reach out to, try posting a status stating your general needs. 

Post an enquiry in a facebook group, or a status from your business profile. 

You’ll be surprised at how many people need to pick up what you’re putting down 😉

TIP #3: Use Technology To Your Advantage.

When you’re isolated it’s easy to feel like you’re disconnected with the outside world. 

But, luckily there is a plethora of technology available at your fingertips to help you stay connected. 

And, many of these tools can be utilized to help grow your professional network. 

Nothing beats the benefits of having a face-to-face chat over coffee….

BUT with Skype, Zoom, and other tools you can get pretty darn close to the same experience. 

Asking someone to “catch-up for coffee over Zoom” can be a fun way to make an introduction. 

Virtual conferences are popping up everywhere, and there are some great ones for every type of market. 

Do some research and see if there are any virtual courses or conferences you can attend. 

These are great places to meet more people in your field, you just need to embrace this new virtual landscape 🙂

And there you have it Lovely, three of my top tips for growing your professional network from the comfort of your own home or office. 

While we can all agree that we are looking forward to the day we can meet people face-to-face….

The tips we discussed can be a great way to make sure you don’t slow down your business growth while isolated.

Remember, just because the world is a little crazy right now doesn’t mean you should stop your efforts to support, and even grow, your business. 

If you’re ready to hit the ground running, and safeguard your business for years to come, you can take the first step and join my Doers Inner Circle… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

Your market needs you now more than ever.

And it’s your responsibility to make sure your business not only survives, but THRIVES once the worst is over. 

Onto bigger and better things Darl! 

Xx

Grace 

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Grace here…

In a previous blog, you read all about why most advertisers really should boycott Facebook advertising in 2020…

It’s become way too expensive!

However, you’ve already learned that if you have a ‘Give First Funnel’, it doesn’t matter how expensive Facebook ads are…

Or how much competition you have…

You can profit handsomely!

If you haven’t read that yet, you can read it here: 

The 3 BIG Mistakes Coaches And Consultants Make When It Comes To Facebook Ads, And How You Can Avoid Them Before You Even Start

Today I’m going to show you the next step when it comes to launching YOUR most successful Facebook ad yet…

And overtaking your competitors in the process.

Now, at this point, I’m sure you’re excited about using Facebook ads to get high paying clients…

Especially without doing time-sucking lead generation strategies you might be used to.

You know, cold calling, posting in Facebook groups, going to network events, right?!

But, you must also be feeling a little intimidated by this whole thing.

How can you stand out in a space which has a lot of your competitors already advertising in?

Maybe you’ve tried Facebook paid advertising before and it’s fallen flat…

(Despite ticking all the boxes, like figuring out Facebook Ads Manager, creating your ad and custom audience, getting the right targeting options… crafting a glossy rotation of ad sets… and figuring out how to drive traffic to the right landing page where there’s a single call to action – sooo many things to think about, right?)    

So you’re not sure if this new approach is just a waste of time.

Facebook is great in theory, but maybe in reality, this social media platform seems not all it’s cracked up to be.

(Heck, even just figuring out the right Facebook ad types can be a recipe for frustration.) 

Well, if this sounds familiar, the first thing I want to tell you today is…

You’re not alone.

And it’s totally not your fault.

There is SO much advice floating around out there when it comes to Facebook ads…

Pssst there’s a LOT more I have to share with you about my personal tips for attracting clients… and because you’ve taken the step to read this blog you’re ready to take the first one, right? So I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

It can be so hard to know which parts to take, and which parts to leave.

All the gurus out there want to tell you to dedicate the majority of your time to making Facebook work…

That it’s going to cost you an arm and a leg…

That convoluted marketing funnels and sneaky strategies to attract the right target audience are your best bet to Facebook success.

Ugh.

If you’ve struggled to sift through the Facebook jargon and make an actual return on your investment…

That’s because these guys don’t have your best interests in mind.

Why?

They exist to pump you with complicated advice just so you buy their overpriced programs.

The difference in my Facebook ad approach is that I’m not here to tell you how you can make conversions from your ads (though, I know that’ll happen anyway)…

Nope, I’m here to help you make CONVERSATIONS with your clients… instead of just targeting a bunch of Facebook users and hoping for the best. 

To help you see Facebook not as pit where your credit card goes to die…

But as a powerful platform which you can harness to start transforming the lives of your ideal clients…

And leading them into a space where they can work closely with you, and finish that transformation off.

That’s where the ‘Give First’ part of this approach shines.

Because if you know me well you know…

I LOVE to be giving to my market first.

Before offering them my key product or service, or booking them in for a consult, I want to be providing them with some form of value.

(See this blog post for all the details on my system)

This is the role of a lead magnet in my Facebook Ad Funnel, and ever since I discovered this way of thinking about my ads…

Well, it’s been a total game-changer.

Not just for me, but for the female entrepreneurs I’ve coached in this process too.

The truth of the matter is:

Facebook is becoming way too expensive to take any other approach.

It’s a cluttered space where everyone’s looking for video views, brand awareness and the greatest success from their Facebook ad campaign.

We simply can’t afford to waste our time and funds on ads that don’t convert…

Or else we may as well boycott this Facebook thing altogether. 🙁

I don’t mean to be all ‘impending doom’, but facts are facts:

Skipping the ‘give first’ step and going straight for the kill with really aggressive ads that go straight for the sale right up front…

Just doesn’t work.  

Facebook Ads are just too expensive these days. 

So many advertisers make the mistake of skipping this step…

And I get it, Facebook is a misunderstood platform.

Even just managing a Facebook page can be a time-sucking task, let alone wrapping your head around all the bells and whistles of advertising. 

When I first started dipping my toes in the Facebook ad pool, I had the same misunderstandings.

You see, I’d come from a marketing agency that focussed on SEO and Google Ads, which were an entirely different ball game.

I’d run ads for my clients, and I’ll tell you what, their prospects were HOT.

In marketing terms, I mean…

They were actively searching for a solution to their problem, and all but typing in the name of the company to find it!

That’s just how it is with Google audiences…

They’re much more receptive to a direct offer approach.

If they’re looking for a yoga studio in Sydney, you can say, “Come to my yoga studio in Sydney!”

If they’re looking for help getting their kids to sleep, you can say, “Let me help you get your kids to sleep”.

If they’re looking for a relationship coach, you can say, “Need help with your relationship? Book in now”…

You can all but knock on the door of a hot prospect and ask them to hand their credit card over to you, and they’d say yes.

But on Facebook…

Well, not so much.

I realised very quickly that my Facebook markets were not looking for me.

They’re scrolling through Facebook watching funny cat videos and checking out pictures of their friends weddings…

They’re not asking you to help them with their misbehaving kid.

So rocking up on their doorstep, so to speak – well that wouldn’t do you anything but get you a restraining order!

When I started advertising my business GraceLever.com through Facebook, I learnt really quickly I needed to take a different approach with this cooler audience…

A Give-First approach.

I needed to figure out a way to interrupt them as they were scrolling through their feed…

And help them see that I’ve got what they need, whether they know they need it or not!

The truth is, this did require a bit of a mind-shift for me…

As it has for heaps of women I’ve worked with launching their own Facebook ads too.

I know first hand that when it comes to marketing our products, we just want to share the solution we have to their problem!

We know our offer is superior to any training they’ve experienced before…

We know our framework could quite literally change their entire life…

And we just want to help them get out of the painful hole they’re trapped in.

So why can’t we just tell them that?

Why can’t we just put our course, or coaching program, or workshop in front of them and ask them to buy it then and there?

Well here’s the thing…

Regardless of how amazing, iconic and life-changing your offer might be…

There are a lot of factors at play holding them back.

There’s actually two reasons why people won’t buy from you, and without addressing them in one way or another, I realised I was essentially powerless.

The first reason is, they don’t trust YOU.

Interrupting their time of mindless scrolling by telling them I was here to change their life with my new $2,000 course…

Only sent their guard right up.

And how could I blame them?

They didn’t know me, or like me, so why was I expecting them to trust me with their money or their problems?

I realised that I needed to break through this barrier and provide them with a reason to trust me first, through my lead magnet.

The lead magnet was an opportunity to prove that I was an expert, so they could get to know me.

And if you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 🙂

It showed that I was generous, so they could like me…

And it gave light to real results I’d seen, so they could trust me.

A high priced program from someone I’ve never heard of that might not even work?

No thanks…

But a free training from an expert, that helps me achieve an easy win to one of the most plaguing problems I’m experiencing at the moment?!

Yes please!

So, regardless of how amazing I knew my offer was, I found that I needed to first help my prospects see that they could trust me by giving them that lead magnet first…

And then take them through the rest of the funnel to sell my high-ticket item.

But I also needed to combat one other roadblock…

They weren’t buying from my upfront ads because they didn’t trust themselves.

They’d failed similar programs before…

So buying my product seemed pointless.

Your market are the same…

They think their pain point is just too big to fix, no matter how snazzy your offer sounds.

Sure, I knew that my opportunity would be different for them, and would change their current situation (and consequently, their life).

Even if they’d ‘failed’ before, I knew this time would be different…

But I also knew that if they didn’t trust themselves, I was powerless when it came to making them see that.

That’s why this “Give First approach” was so powerful right from the start…

It gave them one small, but powerful, win towards their end goal.

Your lead magnet is a step they can commit to for free, that when they achieve it, it’ll make them say…

“Oh, I can do this! Something’s different this time!”

See the power in that?

See how your lead magnet can get your prospects to trust you AND themselves…

So by the time you offer them your main product or service, they’re ready and excited to say yes?

So when I moved from my SEO marketing to Facebook advertising…

Yeah – total mind switch required.

But was it worth it? You betcha!

It didn’t take long at all bouncing between the two platforms to realise that Facebook quickly outweighed Google (oh, and Pinterest, Ad Words, YouTube, sponsorships, trade shows, and basically all the other platforms for advertising out there!)

When it came to my SEO advertisements, I was capped.

There are only so many people typing in ‘parenting coach, California’, or ‘yoga teacher, Sydney’, 

into Google, right?

If I was lucky, I’d get 1000 people seeing my client’s ads…

But with Facebook – boy oh boy!

Sure the audience was cooler (aka. less warm to the idea of buying)…

But there is a HECK of a lot more of them!

Did you know there are 2.4 BILLION monthly active users on Facebook today?

Two.Four. Freaking. Billion.

That’s a quarter of the planet!

Where I was getting 1000 hits on my ads before, now I was getting 10x -15x that much reach consistently!

Game-changer, right?!

And the difference in price – far out.

In my SEO agency, my clients were spending $1,000 a month to have their ads appear in Google, with no guarantee of any kind of return…

But on Facebook, I started talking cents instead of dollars when it came to getting in front of my market!

I started with $5 a day on my ads, making $10 back each time.

So I spent $10 and made $40… $100 and made $400…

And after a few years in business, now I can fully justify spending hundreds of thousands on 

Facebook ads every single year, because I know I’ll get it back.

Even as ad prices have spiked, and I’ve watched as others in my space have dropped out of the game, running scared…

I’ve still been able to see consistently incredible results.

Why?

Because I’m not targeting my market for their cash, I’m targeting them for a conversation.

I’m providing them with incredible value, to kick off an incredible relationship I’m committing to offering them.

I’ve said goodbye to the convoluted, confronting and complicated marketing approaches the gurus on Facebook have told me to take…

And instead decided to pursue simplicity instead.

By harnessing the power of my Facebook Ad Funnel, building out winning landing pages even though I’m not at all techy, and most of all by giving to my market first…

It’s been a no-brainer for me to stick around the Facebook scene.

I guess the other question that usually comes up at this point is…

What do I actually GIVE my prospects through my lead magnet?

And although I understood why I should give, determining what I should give took a little longer.

Through some trial and error though, I found that there really were only two rules:

1. It HAD to be valuable.

The lead magnet I was providing had to be something that could stand on it’s own and make people go…

“Wow, she gave me this for FREE?! Thanks!”

It had to be congruent with my final offer too, of course.

The right kind of people that wanted my lead magnet should have been the right kind of people for my end-offer too, right?!

So it had to be amazing value up front, but…

2. It also had to have a GAP.

It had to leave a void that only my offer or service could fill, and my prospects would see that when they arrived at my thank you page.

When I first started building up my lead magnets, I struggled to get my head around this concept…

My core offer was helping female entrepreneurs to get clients for their own coaching businesses, and so I was creating a lead magnet to draw people in.

Was it value-packed – absolutely.

Did it make them go, “wow!” – totally.

But did it leave a gap? Not at all.

You see, I was delivering on my promises to get those prospects clients in the lead magnet alone…

So when they arrived at my client-getting offer, they would have just thought…

“But I already know how to do that now?”

I’ve seen the same thing with parenting coaches…

Their lead magnet might be, “The 6 steps to raise a good kid” and their market LOVES it, because that’s a huge need they want solved…

But when they arrive at the thankyou page and see that the offer centres around ‘How to raise a good kid’ too…

They assume that problem is already solved for them.

Sure, you know your program gives away WAY more advice, and is way more value-packed to actually get them to that solution…

But to them, it’s not relevant anymore.

So, it’s important to use your lead magnet to get them started in their journey to a transformation.

Instead of taking them from A-Z, it’s about taking them from A-B, and offering C-Z on that thank you page, right!?

See the power of this yet?

Check out just a few examples of lead magnets my gorgeous clients have produced…

All by following this simple, but powerful approach!

Facebook can be hard to navigate what you are and aren’t supposed to do.

When it comes to launching ads, it can seem like the platform is reserved for experienced marketers only, right!?

Well, it doesn’t have to be that way.

A lot of the female entrepreneurs I’ve come across have already tapped out of the Facebook game and it breaks my heart.

Because the answer is so much more simple than they think.

Sure, there’s strategies and formulas that make actually getting your ads off the ground easier, and I can show you those soon…

But at the core of the whole thing, the approach is quite simple.

You’ve got something you want your market to have.

A solution to some of their deepest, darkest pain points.

And you know they’ll see it, because they’re guaranteed to be one of the 2.4 billion people on the platform (right now, probably)…

So, why not present it to them in a way that provides real, actionable value to them?

Instead of just shoving it in their face?

And why not take an approach that your competitors probably aren’t?

Your lead magnet is that secret sauce to turning struggling prospects into victorious clients, who have experienced real results all thanks to your program or service!

It’s a no brainer really, isn’t it?

Don’t take my word for it, check out what some of my members have experienced just from taking this give-first approach:

So awesome, right!?

At this point, I’m sure you’re getting excited at the thought of using Facebook ads to promote your business…

And can see how valuable taking the ‘give-first’ approach will be when you launch it.

But you might also be wondering…

How do I actually write a Facebook ad?

Well, if this sounds familiar, I’ve got your back!

And if you’re feeling the value of this already blowing your business wide open, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

Stay tuned for tomorrow’s blog post where I reveal the Facebook ad writing strategy that works every single time…

Even if you’re not an experienced writer, or haven’t ever written an ad before!

Stay tuned for that…

Till then…

Grace 

xx

Outsourcing is the natural option if you’re looking to cut costs, boost productivity and quality while maintaining focus on high-value tasks. Inside this blog, I’ll show you why you should be outsourcing, and share all my tips you need to know to get started!

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

When building a business you may feel like you need to wear every hat. But here’s the thing, you can’t do everything (even if you want to). 

Everyone has a limit, and pushing yourself will likely decrease productivity.

You don’t need to be a “One Man or Woman Band”… it is possible to tick off those low-value tasks, and instead, focus on the activities that will GROW your business. 

Outsourcing! There is a reason why we have seen an increase in businesses choosing to outsource labour. And there is a BIG reason why more people are choosing to outsource to one place in particular. 

Pssst there’s a LOT more I have to share with you about why you should choose to outsource those low-value tasks… and because you’ve taken the first step by reading this blog you’re ready to take the plunge, right? So, click here and let us help you get started! 

Even though outsourcing is increasing in popularity, not all countries are equally as good at it – particularly when it comes to customer service.

Fortunately there is one country that excels at both customer service, AND all things digital. 

Need someone to help with funnel building? Automate your campaigns? Editing your videos? Customer Service? No worries! The talent pool is HUGE. 

I’m talking about The Philippines!

There are SO MANY good reasons why this gorgeous country has fast become the top destination for outsourcing.

So, if you are looking for that ‘edge’ that will take your business to the next level, think about Outsourcing to the Philippines.

Work ethic and customer-service excellence is not a new phenomenon in the Philippines. 

Many factors, including education and ingrained cultural aspects, have helped create a strong workforce that rivals onshore counterparts.

In a snapshot, The Philippines has an incredibly high standard when it comes to work culture and education. 

More than 680,000 university students graduate with a 97.5 literacy rate each year. The population boasts approximately 92 million English speakers with English one of it’s official languages. 

(Um wow!)

There is an incredibly vast pool of talent. There are more than 41 million highly trained people in the workforce. And, industry professionals are up to date with the top trends in technology.

IT spending in the Philippines is expected to increase to over $7 billion by 2022!

Impressive right!? 

But amongst all these figures and facts, lies the most important trait of the Filippino workforce… Their work ethic is unbeatable! 

They are both hardworking and creative. 

And, adaptable! (And many other very good things!)

Fillipinos pride themselves on being able to adapt to various work standards, life styles, and cultures. 

The commitment to customer-service excellence and digital growth is not a new phenomenon in the Philippines. 

Many factors, including ingrained cultural aspects as well as more recent interactions, have helped create a strong service industry that rivals other outsourcing hubs. 

If you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! I have so many tips and tricks to share from my own outsourcing experiences. Click here to learn how we can help get your business on track for success! 

These reasons, amongst others, were the defining factors when I chose to look into outsourcing to the Philippines. 

• #1 The culture has a strong focus on customer service

Filipinos are super friendly and hospitable people. Hospitality plays an important role in the Philippines’ culture and economy, so it’s natural that it’s people have a natural way with customer service. 

• #2 Time difference is not an issue

The Philippine’s workforce is highly geared towards 24/7 coverage. Filipinos are both flexible and generous with their time. Because there has been a boom in IT related industries in the Philippines, the workforce has adapted to accommodate clients regardless of where they are located.  So regardless of your company’s timezone, or the timezone of your clients – the Philippines can cover your requirements.

• #3 There is plenty of room for small business

Outsourcing opportunities in the Philippines is not limited to large companies. Small businesses also stand to benefit from the country’s attractive outsourcing climate. 

The cost advantage that the Philippines offers means it has a competitive edge over other destinations. This makes it particularly beneficial to smaller businesses or start-ups.  

• #4 Flexible workforce

Building an offshore team in the Philippines allows you to scale quickly and efficiently without any large investment or infrastructure requirements.  You can expand a team quickly and cost efficiently. 

• #5 Strong focus on digital marketing

While customers service is the current #1 outsourcing industry in the Philippines, the number of IT and digital marketing service providers increase each year. Do you need help with programming, web design, or SEO? No problems! More and more businesses are attracted to working with Fillipino digital marketing professionals, because they specialise in bringing businesses online. So, if you’re transitioning from 1:1 consulting services, outsourcing your online activities could be the ‘edge’ you were looking for if you want to expand your business. 

• #5 Great track-record

The Philippines call centre industry is a global phenomenon. Through the success of this industry, The Philippines has become the world’s top location for voice-based services. Coming off the back of this success, Filipinos have been able to take trade secrets and apply them to other industries. 

• #6 Strong work ethic

I have mentioned this fact many times, Filipinos have a reputation for their high value and beliefs in having a strong work ethic. And this is one of the main contributing factors to why the outsourcing industry has been so successful in the Philippines. The sheer number of international companies who have chosen (and successfully done so) to outsource to the Philippines is proof that they must be doing something right!

Outsourcing has proven to be a smart strategic move for companies, both big and small. 

I hope I have provided some insight into why choosing the Philippines as your outsourcing destination will allow you to maximize the benefits outsourcing can give you!

And if you’re feeling the value of outsourcing could be the key to blowing your business wide open, we could help you take the next step! So, if you are looking for that ‘edge’ that will take your business to the next level, click here and find out more about Outsourced Doers 😉

The country provides companies with the opportunity to experience the growth of monumental proportions while minimizing costs.

Whether you need to outsource creative services, website development, IT support, or contact center solutions, you stand to benefit from the talented workforce and industry advantages in the Philippines. 

Go ahead and explore your options!

I promise you won’t regret it… I certainly haven’t 🙂

Xx

Grace 

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Email marketing, it’s been around for YEARS (decades even). 

But, just like a fine wine it gets better with age. 

Email isn’t even close to dying off. In fact, it’s one of the few marketing channels that doesn’t show any signs of slowing down. 

In part, this is due to the fact it’s one of the only effective channels available to connect directly to current consumers AND potential customers. 

Pretty darn cool, right?

While the theory of Email hasn’t changed much over the years (again, decades)… the practice has gone through a few evolutions. 

There are now 3x more email accounts than Facebook & Twitter accounts combined. 

Pssst there’s a LOT more I have to share with you about my personal tips for email marketing… and because you’ve taken the step to read this blog you’re ready to take the first one, right? So I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

And, you are 6x more likely to get a click-through from email than on Twitter.

WILD.

So all of this is WHY all serious entrepreneurs should use email.

But…

That doesn’t mean it’s not a little daunting if you’re just getting started.

Don’t worry Darl, we all start somewhere 🙂

Inside this blog post, I’m going to uncover what to do before sending your first campaign. 

Because, the best way to get ahead of the pack is to build a good foundation. 

Ok, so now you know why I love email marketing. 

And I hope you’re now thinking “Wow, Grace, it sounds like I need email marketing in my life… but how do I get it up and running?”.

I get it, you need a gentle push in the right direction 😉

Before you send your first campaign, or even THINK about sending your first campaign there is ONE thing you need. 

Any guesses? 

Think about it, your email could be the best thing since sliced bread… but it’s not going to be effective without anyone to send it to!

Bingo Darl, it’s your list!

Sending a campaign to a scarce list is like talking to an empty room. 

It’s time wasted and a little embarrassing (trust me Darl, I’ve been there).

Starting an email list can be really overwhelming. 

BUT without a doubt email marketing is now my biggest asset, and it’s SO worth it.

I can boast over 60,000 subscribers, and I have a lot of fun with my campaigns. 

And yes, I use the word ‘boast’ because I’m genuinely proud of my list. 

Not just because of its size.

But, because my subscribers are genuinely awesome and super engaged. 

I’m talking about quality over quantity Darl.

And I put this down to two things:

1. I have taken steps to fill my list with the right people
2. My email copy is excellent 😉

Ok, here’s the fun part. Time to start building your list. 

But before we start I want to offer a few last words of encouragement. It doesn’t matter if you’re starting from zero or 5,000. 

The key to make my list strategy work for you and your business, is the work YOU put in.

So, without further ado…

Here is my top tip for building or growing your mailing list:

MY TOP TIP: Lead Magnets Should Be Your New Best Friend

Lead Magnets!

If you haven’t heard of them here’s a basic rundown:

Lead Magnets are basically special PDF downloadables in the form of templates, or checklists, or guides, or step-by-step blueprints, or anything else your potential clients are going to find serious value in.

And if you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 🙂

Think of them as your “front door”. They’re the first thing people see when they engage with you, and they should be designed to make a good first impression.

When built right, Lead Magnets can really live up to their name and bring in a whole bunch of new people for your mailing list. 

A.k.a People who are already educated on what you have to offer (because they have read and LOVED your Lead Magnet), and are excited to pick-up what you’re putting-down.

You can grow your list without spending thousands, AND ensure it’s an engaged, qualified list, filed with people who have the potential to turn into high-paying and loyal clients. 

So, how do you create a Lead Magnet?

Well, first, grab a drink (coffee, tea, or wine) and a notepad. Find a comfy place on the couch. 

Think about your Genius Zone, the unique perspective you have on a specific subject. 

Now, write down a list of small nuggets of knowledge (taken directly from your Genius Zone), things that you’re willing to give away for free in order to attract your dream client. 

What is your dream client struggling with? 

It could be anything!

Whatever the problem, whether it’s big or small, this is what you use to create your Lead Magnet. 

Expand on that problem, and create a 1-5 page PDF that helps them solve that problem for free (but not completely – primarily this is to build a list BUT remember we’re trying to sell the whole cow to them later, so make sure you’re not giving away all the milk for free) 

Then, after that, you take that PDF and start promoting it wherever your dream client hangs out online (i.e. in Facebook groups, LinkedIn groups, Facebook ads, Forums etc).

So very simply, the way it works is…

You start promoting this 1 piece of valuable content online, and because it’s free, and because it’s created specifically to help your dream client with a problem they have – they’re attracted to it.

They want it.

And so when they see it, they “click” on your post or your ad to get it. 

Kind of like fish being attracted to bait, right? 

But here’s the “catch” to this process…

Your prospects can only get access to this free, valuable piece of content if they give you their name and email address.

So, in essence, it’s like an ‘ethical bribe.’

They get this super valuable piece of advice that helps them with a burning problem…

And you get their contact details in return so you can start emailing them more content and promotions.

It’s a win-win for everyone!

So, what did you write down? 

What were your ideas for your own lead magnet?

Feeling inspired?

Sometimes all you need to achieve your goals is a little motivation and a lot of advice.

And the good news is, if you have written down your ideas you have already taken the first steps. 

All you need to do is put those ideas into action.

And if you’re feeling the value of this already blowing your business wide open, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

Ideas alone don’t have the power to grow your business – that’s in your hands.

You now have the tools to start building up your mailing list.

BUT – 

Building a business is about Doing (not Dreaming).

So, time to get DOING lovely! 

Xx

Grace

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Facebook, it can be a powerful marketing tool if you make it work for you (instead of the other way round). 

Contrary to popular belief “Facebook Marketing” isn’t all about pouring money into expensive ads, and just hoping they convert… 

What if I told you that you could ditch the expensive, fancy, and convoluted marketing tricks… and fill your courses and programs for FREE instead?

Yep, when I first started selling my own courses, I went full organic.

And not the don’t-shave-your-legs kind of organic…

(Although, I do love an organic fruit and muesli breakfast)…

I’m talking about organic traffic.

Organic Traffic is basically just a simple way of saying “free leads”. 

These new, warmed up prospects are approaching your brand, without the use of Facebook ads or “paid traffic”. 

It happens organically… y’know, like how dating happened before apps. 

The approach to Organic Traffic isn’t to sit back and wait for your clients to knock on your door though… There are some active steps you can take to get yourself in front of dream clients. 

And the best way to do that is to harness the power of just a few free Facebook tools. 

Pssst there’s a LOT more I have to share with you about my personal tips for organic Facebook traffic… and because you’ve taken the step to read this blog you’re ready to take the first steps, right? So I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

So, let’s get you started! 

Here is a breakdown of some of my top strategies for generating organic traffic using Facebook.

Strategy #1: Facebook Live

Time to pull out one of your most powerful marketing tools… 

It’s you!

Facebook live gives you the opportunity to have a conversation with your prospects, and speak to them directly. 

Give people the opportunity to meet you and interact with you live!

It’s an opportunity to connect with your market and communicate how your online course can work for them.

And, give people the chance to put a face to your name, and product or service.

Your customers can feel like they’re having a conversation with you, rather than being “sold something”.

Facebook lives are easy and seriously effective for generating consults for high ticket items. 

Here are a few of my personal tips for hosting a Facebook live:

• Keep it short: 10-15 minutes max
• Host your live through your business page (not personal page, or professional page)
• Make sure you include a description with a link to what you’re offering
• Comment under your own Live with the link

I know you’re fabulous, you know you’re fabulous. So, why not give your customers a chance to know it too!

One of my favourite things to do during a Facebook live session is to help prospects identify the problem you’re helping them fix. 

You can acknowledge what this problem is, then point to where they can be and where they will be if they work with you. 

It’s your time to shine! 

Strategy #2: Facebook Groups

Facebook groups are like untapped diamond mines. 

They can be a great place to generate leads and boost engagement!

The key is to add value to the group. Try not to be too spammy to begin with, positive engagement is the key. 

Join as MANY groups as you can that relate to your market/ industry. Anything and everything that relates to your business. 

I recommend checking the “house rules” before you start posting, to see what kind of content will be accepted 🙂

If you’re feeling bold (go for it!), sometimes spamming can be beneficial… as long as you know the consequences (you might get kicked out of some groups… but that doesn’t matter!)

Tips for Facebook Groups:

• Post in 3-5 Facebook groups EVERY DAY. You can join up to 5 groups a day without being locked out 😉
• The posts will be longer and more in depth than those on your personal pages. 
• Tailor your posts to include things like case studies, blog posts research, and make sure to include a “call to action” to your online course. 
• Always comment on your own posts and 5 other posts. 
• ENGAGE with people that like your post, comment on it, or reply to your comments
• Don’t post the EXACT same post on multiple groups – Facebook will flag that as spam (and chances are people will notice). Change it up!

Just like mining for diamonds, you can find those gems (leads) by using the right tools. 

Tailor your arsenal for maximum impact! Pre-write posts or comments that incorporate your key messaging. 

Your posts are KEY to generating leads. It’s all about those leads ladies! 

The best posts are those that encourage people to start a conversation with you. 

Once you have them talking you have the opportunity to dazzle them with your sparkling personality and drive them to your online course. 

Some effective post types are:

• Transformational (Look what i’ve seen/experienced)
• Educational (Tips, tricks etc.)
• Story based (inspires trust, connection, and inspiration)

Put yourself out there! What do you have to lose!?

Strategy #3: Facebook Messenger

Imagine a tool which gives you direct access to potential clients/customers, and it’s free! 

What would you say if I told you that you potentially already know and use this tool? 

It’s Facebook Messenger! People can easily access it on their phones, tablets, and computers. 

Not only is it easy to use but it gives you a direct communication link to consumers. 

So, Lovely Lady. 

Here is the hot tip: Anyone who likes/shares/comments on your post – MESSAGE THEM ON FACEBOOK!

Here are some tips for engaging people through messenger:

• Be super intentional about engaging with them quickly

• You should be messaging 5-10 people a day (people that are connected with the posts you made in Facebook groups!)
• Keep it organic and conversational – don’t be pitchy. It’ll just drive people off.
• Have actual conversations with leads, and add value to your new prospect straight away.

Sounds easy right!?

That’s because it is!

And if you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 🙂

You have the opportunity to give your consumers the chance to have a one-on-one conversation with you. 

Once you have that communication channel open you can give people that specialized attention which helps them feel like they are engaging with you on a personal level. From here you can start to build professional relationships. 

Facebook groups are a great place to start the conversation….

Messenger keeps the conversation going! 

Strategy #4: Personal (Business) Profile Posts

I use my Personal (Business) profile regularly. 

Think about it as more of a “professional” or “Linked-In” type profile. 

It can be an effective tool to use alongside a business page and can help build online engagement.

Your personal Facebook profile is for things like dog (or cat) photos, interacting with family, keeping track of personal events, etc. 

The ultimate goal is to turn leads into buyers… You won’t have much luck sharing your business posts or offers with your mum and friends. And equally, you don’t want your prospects seeing your pictures from that wine tour you went on last September.

I recommend setting up a new personal profile dedicated to promoting your business!

Set yourself up for success by posting 10-15 posts in the first week. This will help the profile look like something prospects want to engage with. 

Make sure to write and share posts that establish yourself in a position of authority and leadership. Your profile should make prospects trust you and trust in your product/service. 

Be a thought leader!

To start off, try posting 3 personal posts per week, ongoing.

Here are some different post types:

• Post #1- Thought Leadership
• Post #2 – Case Study/Testimonials
• Post #3 – Call To Action (Free Consult to High Ticket Offer)

Posts should drive traffic towards you, so you can take the next step and start the conversation!

Your personal profile is where you convert prospects to consults. 

How great is that, just by being yourself, and not paying a cent, you can generate traffic and increase conversion rates.

So, do yourself and your business a favour and create a Personal (Business) Profile!

And there you have it lovely, some of the best tips and tricks for filling your online course using organic traffic strategies through Facebook!

And if you’re feeling the value of this already blowing your business wide open, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

You don’t have to spend thousands to generate traffic…

You just need to implement some free organic traffic strategies to start converting prospects to clients.

Isn’t that exciting!? 

Now all you need to do is take the next steps and watch your engagement rise 🙂

Xx 

Grace

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Ever looked at a fellow-entrepreneur and thought, “‘WHAT is their secret!?”

Is there some kind of magic formula these 6- and 7-figure female entrepreneurs know that you don’t? 

During our most recent Diamond Doers Mastermind event, I discussed the little-known key to building a successful, sustainable, and strong business. 

Spoiler: It has nothing to do with a killer headline, kick-ass funnel, or an awesome product! It comes down to something else entirely.

Inside this mastermind event my doers were involved in one-on-one coaching sessions, misterminding hot seats, and powerful keynotes. 

Want help not only setting goals, but also being held accountable to REACH them? Wish you had access to key strategies and support to grow your business? Join the Doers Inner Circle on a $1 Trial today, and get access to all the member perks at a HUGE discount. 

Today I want to give you a peak into one of these keynote sessions. 

I’m going to share with you some information normally reserved for the top 1% of my membership. 

I’m going to let you in on the KEY traits and habits commonly associated with healthy and thriving female business owners. 

Because business is hard. If anyone tells you otherwise (and there are a lot out there), they’re lying.

If it was easy, why do 80% of businesses fail?!

There are all these people out there telling you those 3 simple things, 10 simple steps, 14 easy ways will 10x your business…

But it’s simply not true.

Think about it… if we could Google any answer we need, we’d all be billionaires, right?!

Information will only get you so far… 

The thing that sets my Diamond Doers apart from the crowd is HOW they approach business. 

Being a Diamond Doer isn’t about being the richest or the fastest or the techiest or the most popular in your market. 

These women are brave, committed, humble, coachable, and insanely passionate about serving a hurting market.

AND – they have access to a support network of like-minded ladies. 

If you can relate to these qualities, then congrats! 

My big secret about building a successful business, AKA a business that lasts five years, 10 years, 20 years and beyond, will be PERFECT for you!

Pssst there’s a LOT more I have to share with you about the secrets of success… and because you’ve taken the step to read this blog you’ve proved you’re ready to apply them to your business. You’re already a Doer! So I’m going to let you in on all my secrets for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

Now, let’s cut to the chase shall we? 

I can hear you shouting ‘Grace, please, just tell us!’

Well, without further ado, here it is:

Successful businesses are able to grow and thrive only IF their founder is disciplined.

AND – 

Their founder accepts they do not know everything, and cannot do everything.

Founders are like a load bearing wall, if they fail the entire system crumbles.  

That’s a heavy weight to bear. 

So, who makes sure they stay standing, who provides support for THEM? 

When I first started my business I almost toppled under the weight of ‘doing it all’. 

And I wasn’t enjoying myself. I HATED some of the daily tasks I needed to do. 

I became lazy, because I had nobody to hold me accountable for my actions…

It was only when I found my own support network that I was able to buckle down and really start DOING.

I remember my mentor giving me a hard dose of reality, she sat me down and told me…

‘Grace, be DISCIPLINED, and look after your health’

I wasn’t looking after myself. I was constantly ‘busy’, but I wasn’t actually getting anything done.  

I knew where I WANTED to be… I wanted to be operating in a state where I woke up with crystal clear focus, serious work ethic, discipline, bundles of energy, and extreme efficiency. 

As female entrepreneurs, many of us are SUPER disciplined in other parts of our life. 

So much so that our businesses sometimes struggle. 

My mentors showed me how to take that discipline I had in life and apply it to my business. 

And I will admit, at first I was concerned I couldn’t do it. 

The kicker for me was, I needed to STOP forcing myself to do the things I hated, the things I found unpleasant. Instead I focused on the things I was good at, the things I genuinely enjoyed doing. 

And, I needed to stop wearing ‘busy’ as a badge of honor. 

I didn’t have control of my life. I was doing things the wrong way around. I was letting my business controll MY life. 

Once I broke that cycle and started operating in a state where I was able to be efficient with my time and super productive, I became a well oiled machine.

I started seeing results, REAL results. 

The choices I made were mine, and I own them.

BUT – 

Without a shadow of a doubt, I couldn’t have done it without the support and advice of my mentor.

Because the truth is (and I say this a lot), business is hard.

It’s really as simple as that.

There isn’t an easy fix!

And if you’re thinking ‘This is great Grace, but I’m not sure how this can help me’ I’d love to show you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 

Because no matter how many times you google ‘how to build a business fast’, all the information in the world can’t help you unless you sit-down and implement it… and that takes knowledge and experience.

I know very few people who held ALL the skills and had ALL the knowledge to grow on their own (when they first launched their business).

And with nobody to hold them accountable or provide support they struggled.

You need someone to lean on, someone to provide advice and push you to do your best 🙂

I can guarantee EVERY top female entrepreneur has at some stage relied on the advice of mentors.

People who have walked in their shoes, who KNOW what it’s like trying to grow a business.

Wouldn’t it be nice to have someone supporting you who has been in the same place you are…

And who knows how to guide you through (while maintaining your sanity)?

Do not underestimate the VALUE of other people, and their experiences.

You don’t need to go it alone Darl!

A mentor will be able to tell you that your meltdown or possible failure is a product of how passionate you are about your business, that you ARE good enough, and that you are an intelligent, fearless entrepreneur.

Having someone in your corner can be the difference between a break though and a break down.

It’s the only way you’ll slip into that 20% category of businesses that survive. 

I have countless stories of my failures. 

The defining factor, and the thing that helped me get through my own ‘ice cream on the kitchen floor’ moments were the people who I surrounded myself with.

Because the hard truth?

No one does it alone.

Heck, I couldn’t have done it alone!

When my mentors made me accountable for my decisions within my business…

I gained momentum I had only dreamed about before.

And hand on heart, it really was that simple.

These incredible mentors and experts were in my corner, raising me up from a small-town country girl to where I am today…

Where I have the confidence and clarity to run a successful 8-figure business.

So, really, it’s NO big secret. 

Success is what you make it. 

It comes down to the choices you make. The leaps of faith you choose to follow through with.

What are the real, shortest, and easiest path to success in business? 

The KEY traits and habits commonly associated with healthy and thriving female business owners?

The answers are simple: they CHOOSE to surround themselves with a support network that holds them accountable. They lean on others. They are disciplined but know when to take advice from others. 

You know that saying, ‘it takes a village’…

It doesn’t just apply to raising kids 😉

Those fellow entrepreneurs you look at and think “‘WHAT is their secret!?”….

The truth is that it’s not a what, it’s a WHO. 

It’s who they have in their corner, who they have supporting them on their journey to success. 

And if you’re feeling like YOU would see value from some support, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck.

Because, nothing is more powerful or effective than knowing you have people who WANT you to succeed. 

Not only want you to reach success, but want to help you get there. 

Xx

Grace