Outsourcing is the natural option if you’re looking to cut costs, boost productivity and quality while maintaining focus on high-value tasks. Inside this blog, I’ll show you why you should be outsourcing, and share all my tips you need to know to get started!

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

When building a business you may feel like you need to wear every hat. But here’s the thing, you can’t do everything (even if you want to). 

Everyone has a limit, and pushing yourself will likely decrease productivity.

You don’t need to be a “One Man or Woman Band”… it is possible to tick off those low-value tasks, and instead, focus on the activities that will GROW your business. 

Outsourcing! There is a reason why we have seen an increase in businesses choosing to outsource labour. And there is a BIG reason why more people are choosing to outsource to one place in particular. 

Pssst there’s a LOT more I have to share with you about why you should choose to outsource those low-value tasks… and because you’ve taken the first step by reading this blog you’re ready to take the plunge, right? So, click here and let us help you get started! 

Even though outsourcing is increasing in popularity, not all countries are equally as good at it – particularly when it comes to customer service.

Fortunately there is one country that excels at both customer service, AND all things digital. 

Need someone to help with funnel building? Automate your campaigns? Editing your videos? Customer Service? No worries! The talent pool is HUGE. 

I’m talking about The Philippines!

There are SO MANY good reasons why this gorgeous country has fast become the top destination for outsourcing.

So, if you are looking for that ‘edge’ that will take your business to the next level, think about Outsourcing to the Philippines.

Work ethic and customer-service excellence is not a new phenomenon in the Philippines. 

Many factors, including education and ingrained cultural aspects, have helped create a strong workforce that rivals onshore counterparts.

In a snapshot, The Philippines has an incredibly high standard when it comes to work culture and education. 

More than 680,000 university students graduate with a 97.5 literacy rate each year. The population boasts approximately 92 million English speakers with English one of it’s official languages. 

(Um wow!)

There is an incredibly vast pool of talent. There are more than 41 million highly trained people in the workforce. And, industry professionals are up to date with the top trends in technology.

IT spending in the Philippines is expected to increase to over $7 billion by 2022!

Impressive right!? 

But amongst all these figures and facts, lies the most important trait of the Filippino workforce… Their work ethic is unbeatable! 

They are both hardworking and creative. 

And, adaptable! (And many other very good things!)

Fillipinos pride themselves on being able to adapt to various work standards, life styles, and cultures. 

The commitment to customer-service excellence and digital growth is not a new phenomenon in the Philippines. 

Many factors, including ingrained cultural aspects as well as more recent interactions, have helped create a strong service industry that rivals other outsourcing hubs. 

If you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! I have so many tips and tricks to share from my own outsourcing experiences. Click here to learn how we can help get your business on track for success! 

These reasons, amongst others, were the defining factors when I chose to look into outsourcing to the Philippines. 

• #1 The culture has a strong focus on customer service

Filipinos are super friendly and hospitable people. Hospitality plays an important role in the Philippines’ culture and economy, so it’s natural that it’s people have a natural way with customer service. 

• #2 Time difference is not an issue

The Philippine’s workforce is highly geared towards 24/7 coverage. Filipinos are both flexible and generous with their time. Because there has been a boom in IT related industries in the Philippines, the workforce has adapted to accommodate clients regardless of where they are located.  So regardless of your company’s timezone, or the timezone of your clients – the Philippines can cover your requirements.

• #3 There is plenty of room for small business

Outsourcing opportunities in the Philippines is not limited to large companies. Small businesses also stand to benefit from the country’s attractive outsourcing climate. 

The cost advantage that the Philippines offers means it has a competitive edge over other destinations. This makes it particularly beneficial to smaller businesses or start-ups.  

• #4 Flexible workforce

Building an offshore team in the Philippines allows you to scale quickly and efficiently without any large investment or infrastructure requirements.  You can expand a team quickly and cost efficiently. 

• #5 Strong focus on digital marketing

While customers service is the current #1 outsourcing industry in the Philippines, the number of IT and digital marketing service providers increase each year. Do you need help with programming, web design, or SEO? No problems! More and more businesses are attracted to working with Fillipino digital marketing professionals, because they specialise in bringing businesses online. So, if you’re transitioning from 1:1 consulting services, outsourcing your online activities could be the ‘edge’ you were looking for if you want to expand your business. 

• #5 Great track-record

The Philippines call centre industry is a global phenomenon. Through the success of this industry, The Philippines has become the world’s top location for voice-based services. Coming off the back of this success, Filipinos have been able to take trade secrets and apply them to other industries. 

• #6 Strong work ethic

I have mentioned this fact many times, Filipinos have a reputation for their high value and beliefs in having a strong work ethic. And this is one of the main contributing factors to why the outsourcing industry has been so successful in the Philippines. The sheer number of international companies who have chosen (and successfully done so) to outsource to the Philippines is proof that they must be doing something right!

Outsourcing has proven to be a smart strategic move for companies, both big and small. 

I hope I have provided some insight into why choosing the Philippines as your outsourcing destination will allow you to maximize the benefits outsourcing can give you!

And if you’re feeling the value of outsourcing could be the key to blowing your business wide open, we could help you take the next step! So, if you are looking for that ‘edge’ that will take your business to the next level, click here and find out more about Outsourced Doers 😉

The country provides companies with the opportunity to experience the growth of monumental proportions while minimizing costs.

Whether you need to outsource creative services, website development, IT support, or contact center solutions, you stand to benefit from the talented workforce and industry advantages in the Philippines. 

Go ahead and explore your options!

I promise you won’t regret it… I certainly haven’t 🙂

Xx

Grace 

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Email marketing, it’s been around for YEARS (decades even). 

But, just like a fine wine it gets better with age. 

Email isn’t even close to dying off. In fact, it’s one of the few marketing channels that doesn’t show any signs of slowing down. 

In part, this is due to the fact it’s one of the only effective channels available to connect directly to current consumers AND potential customers. 

Pretty darn cool, right?

While the theory of Email hasn’t changed much over the years (again, decades)… the practice has gone through a few evolutions. 

There are now 3x more email accounts than Facebook & Twitter accounts combined. 

Pssst there’s a LOT more I have to share with you about my personal tips for email marketing… and because you’ve taken the step to read this blog you’re ready to take the first one, right? So I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

And, you are 6x more likely to get a click-through from email than on Twitter.

WILD.

So all of this is WHY all serious entrepreneurs should use email.

But…

That doesn’t mean it’s not a little daunting if you’re just getting started.

Don’t worry Darl, we all start somewhere 🙂

Inside this blog post, I’m going to uncover what to do before sending your first campaign. 

Because, the best way to get ahead of the pack is to build a good foundation. 

Ok, so now you know why I love email marketing. 

And I hope you’re now thinking “Wow, Grace, it sounds like I need email marketing in my life… but how do I get it up and running?”.

I get it, you need a gentle push in the right direction 😉

Before you send your first campaign, or even THINK about sending your first campaign there is ONE thing you need. 

Any guesses? 

Think about it, your email could be the best thing since sliced bread… but it’s not going to be effective without anyone to send it to!

Bingo Darl, it’s your list!

Sending a campaign to a scarce list is like talking to an empty room. 

It’s time wasted and a little embarrassing (trust me Darl, I’ve been there).

Starting an email list can be really overwhelming. 

BUT without a doubt email marketing is now my biggest asset, and it’s SO worth it.

I can boast over 60,000 subscribers, and I have a lot of fun with my campaigns. 

And yes, I use the word ‘boast’ because I’m genuinely proud of my list. 

Not just because of its size.

But, because my subscribers are genuinely awesome and super engaged. 

I’m talking about quality over quantity Darl.

And I put this down to two things:

1. I have taken steps to fill my list with the right people
2. My email copy is excellent 😉

Ok, here’s the fun part. Time to start building your list. 

But before we start I want to offer a few last words of encouragement. It doesn’t matter if you’re starting from zero or 5,000. 

The key to make my list strategy work for you and your business, is the work YOU put in.

So, without further ado…

Here is my top tip for building or growing your mailing list:

MY TOP TIP: Lead Magnets Should Be Your New Best Friend

Lead Magnets!

If you haven’t heard of them here’s a basic rundown:

Lead Magnets are basically special PDF downloadables in the form of templates, or checklists, or guides, or step-by-step blueprints, or anything else your potential clients are going to find serious value in.

And if you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 🙂

Think of them as your “front door”. They’re the first thing people see when they engage with you, and they should be designed to make a good first impression.

When built right, Lead Magnets can really live up to their name and bring in a whole bunch of new people for your mailing list. 

A.k.a People who are already educated on what you have to offer (because they have read and LOVED your Lead Magnet), and are excited to pick-up what you’re putting-down.

You can grow your list without spending thousands, AND ensure it’s an engaged, qualified list, filed with people who have the potential to turn into high-paying and loyal clients. 

So, how do you create a Lead Magnet?

Well, first, grab a drink (coffee, tea, or wine) and a notepad. Find a comfy place on the couch. 

Think about your Genius Zone, the unique perspective you have on a specific subject. 

Now, write down a list of small nuggets of knowledge (taken directly from your Genius Zone), things that you’re willing to give away for free in order to attract your dream client. 

What is your dream client struggling with? 

It could be anything!

Whatever the problem, whether it’s big or small, this is what you use to create your Lead Magnet. 

Expand on that problem, and create a 1-5 page PDF that helps them solve that problem for free (but not completely – primarily this is to build a list BUT remember we’re trying to sell the whole cow to them later, so make sure you’re not giving away all the milk for free) 

Then, after that, you take that PDF and start promoting it wherever your dream client hangs out online (i.e. in Facebook groups, LinkedIn groups, Facebook ads, Forums etc).

So very simply, the way it works is…

You start promoting this 1 piece of valuable content online, and because it’s free, and because it’s created specifically to help your dream client with a problem they have – they’re attracted to it.

They want it.

And so when they see it, they “click” on your post or your ad to get it. 

Kind of like fish being attracted to bait, right? 

But here’s the “catch” to this process…

Your prospects can only get access to this free, valuable piece of content if they give you their name and email address.

So, in essence, it’s like an ‘ethical bribe.’

They get this super valuable piece of advice that helps them with a burning problem…

And you get their contact details in return so you can start emailing them more content and promotions.

It’s a win-win for everyone!

So, what did you write down? 

What were your ideas for your own lead magnet?

Feeling inspired?

Sometimes all you need to achieve your goals is a little motivation and a lot of advice.

And the good news is, if you have written down your ideas you have already taken the first steps. 

All you need to do is put those ideas into action.

And if you’re feeling the value of this already blowing your business wide open, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

Ideas alone don’t have the power to grow your business – that’s in your hands.

You now have the tools to start building up your mailing list.

BUT – 

Building a business is about Doing (not Dreaming).

So, time to get DOING lovely! 

Xx

Grace

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Facebook, it can be a powerful marketing tool if you make it work for you (instead of the other way round). 

Contrary to popular belief “Facebook Marketing” isn’t all about pouring money into expensive ads, and just hoping they convert… 

What if I told you that you could ditch the expensive, fancy, and convoluted marketing tricks… and fill your courses and programs for FREE instead?

Yep, when I first started selling my own courses, I went full organic.

And not the don’t-shave-your-legs kind of organic…

(Although, I do love an organic fruit and muesli breakfast)…

I’m talking about organic traffic.

Organic Traffic is basically just a simple way of saying “free leads”. 

These new, warmed up prospects are approaching your brand, without the use of Facebook ads or “paid traffic”. 

It happens organically… y’know, like how dating happened before apps. 

The approach to Organic Traffic isn’t to sit back and wait for your clients to knock on your door though… There are some active steps you can take to get yourself in front of dream clients. 

And the best way to do that is to harness the power of just a few free Facebook tools. 

Pssst there’s a LOT more I have to share with you about my personal tips for organic Facebook traffic… and because you’ve taken the step to read this blog you’re ready to take the first steps, right? So I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

So, let’s get you started! 

Here is a breakdown of some of my top strategies for generating organic traffic using Facebook.

Strategy #1: Facebook Live

Time to pull out one of your most powerful marketing tools… 

It’s you!

Facebook live gives you the opportunity to have a conversation with your prospects, and speak to them directly. 

Give people the opportunity to meet you and interact with you live!

It’s an opportunity to connect with your market and communicate how your online course can work for them.

And, give people the chance to put a face to your name, and product or service.

Your customers can feel like they’re having a conversation with you, rather than being “sold something”.

Facebook lives are easy and seriously effective for generating consults for high ticket items. 

Here are a few of my personal tips for hosting a Facebook live:

• Keep it short: 10-15 minutes max
• Host your live through your business page (not personal page, or professional page)
• Make sure you include a description with a link to what you’re offering
• Comment under your own Live with the link

I know you’re fabulous, you know you’re fabulous. So, why not give your customers a chance to know it too!

One of my favourite things to do during a Facebook live session is to help prospects identify the problem you’re helping them fix. 

You can acknowledge what this problem is, then point to where they can be and where they will be if they work with you. 

It’s your time to shine! 

Strategy #2: Facebook Groups

Facebook groups are like untapped diamond mines. 

They can be a great place to generate leads and boost engagement!

The key is to add value to the group. Try not to be too spammy to begin with, positive engagement is the key. 

Join as MANY groups as you can that relate to your market/ industry. Anything and everything that relates to your business. 

I recommend checking the “house rules” before you start posting, to see what kind of content will be accepted 🙂

If you’re feeling bold (go for it!), sometimes spamming can be beneficial… as long as you know the consequences (you might get kicked out of some groups… but that doesn’t matter!)

Tips for Facebook Groups:

• Post in 3-5 Facebook groups EVERY DAY. You can join up to 5 groups a day without being locked out 😉
• The posts will be longer and more in depth than those on your personal pages. 
• Tailor your posts to include things like case studies, blog posts research, and make sure to include a “call to action” to your online course. 
• Always comment on your own posts and 5 other posts. 
• ENGAGE with people that like your post, comment on it, or reply to your comments
• Don’t post the EXACT same post on multiple groups – Facebook will flag that as spam (and chances are people will notice). Change it up!

Just like mining for diamonds, you can find those gems (leads) by using the right tools. 

Tailor your arsenal for maximum impact! Pre-write posts or comments that incorporate your key messaging. 

Your posts are KEY to generating leads. It’s all about those leads ladies! 

The best posts are those that encourage people to start a conversation with you. 

Once you have them talking you have the opportunity to dazzle them with your sparkling personality and drive them to your online course. 

Some effective post types are:

• Transformational (Look what i’ve seen/experienced)
• Educational (Tips, tricks etc.)
• Story based (inspires trust, connection, and inspiration)

Put yourself out there! What do you have to lose!?

Strategy #3: Facebook Messenger

Imagine a tool which gives you direct access to potential clients/customers, and it’s free! 

What would you say if I told you that you potentially already know and use this tool? 

It’s Facebook Messenger! People can easily access it on their phones, tablets, and computers. 

Not only is it easy to use but it gives you a direct communication link to consumers. 

So, Lovely Lady. 

Here is the hot tip: Anyone who likes/shares/comments on your post – MESSAGE THEM ON FACEBOOK!

Here are some tips for engaging people through messenger:

• Be super intentional about engaging with them quickly

• You should be messaging 5-10 people a day (people that are connected with the posts you made in Facebook groups!)
• Keep it organic and conversational – don’t be pitchy. It’ll just drive people off.
• Have actual conversations with leads, and add value to your new prospect straight away.

Sounds easy right!?

That’s because it is!

And if you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 🙂

You have the opportunity to give your consumers the chance to have a one-on-one conversation with you. 

Once you have that communication channel open you can give people that specialized attention which helps them feel like they are engaging with you on a personal level. From here you can start to build professional relationships. 

Facebook groups are a great place to start the conversation….

Messenger keeps the conversation going! 

Strategy #4: Personal (Business) Profile Posts

I use my Personal (Business) profile regularly. 

Think about it as more of a “professional” or “Linked-In” type profile. 

It can be an effective tool to use alongside a business page and can help build online engagement.

Your personal Facebook profile is for things like dog (or cat) photos, interacting with family, keeping track of personal events, etc. 

The ultimate goal is to turn leads into buyers… You won’t have much luck sharing your business posts or offers with your mum and friends. And equally, you don’t want your prospects seeing your pictures from that wine tour you went on last September.

I recommend setting up a new personal profile dedicated to promoting your business!

Set yourself up for success by posting 10-15 posts in the first week. This will help the profile look like something prospects want to engage with. 

Make sure to write and share posts that establish yourself in a position of authority and leadership. Your profile should make prospects trust you and trust in your product/service. 

Be a thought leader!

To start off, try posting 3 personal posts per week, ongoing.

Here are some different post types:

• Post #1- Thought Leadership
• Post #2 – Case Study/Testimonials
• Post #3 – Call To Action (Free Consult to High Ticket Offer)

Posts should drive traffic towards you, so you can take the next step and start the conversation!

Your personal profile is where you convert prospects to consults. 

How great is that, just by being yourself, and not paying a cent, you can generate traffic and increase conversion rates.

So, do yourself and your business a favour and create a Personal (Business) Profile!

And there you have it lovely, some of the best tips and tricks for filling your online course using organic traffic strategies through Facebook!

And if you’re feeling the value of this already blowing your business wide open, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

You don’t have to spend thousands to generate traffic…

You just need to implement some free organic traffic strategies to start converting prospects to clients.

Isn’t that exciting!? 

Now all you need to do is take the next steps and watch your engagement rise 🙂

Xx 

Grace

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Ever looked at a fellow-entrepreneur and thought, “‘WHAT is their secret!?”

Is there some kind of magic formula these 6- and 7-figure female entrepreneurs know that you don’t? 

During our most recent Diamond Doers Mastermind event, I discussed the little-known key to building a successful, sustainable, and strong business. 

Spoiler: It has nothing to do with a killer headline, kick-ass funnel, or an awesome product! It comes down to something else entirely.

Inside this mastermind event my doers were involved in one-on-one coaching sessions, misterminding hot seats, and powerful keynotes. 

Want help not only setting goals, but also being held accountable to REACH them? Wish you had access to key strategies and support to grow your business? Join the Doers Inner Circle on a $1 Trial today, and get access to all the member perks at a HUGE discount. 

Today I want to give you a peak into one of these keynote sessions. 

I’m going to share with you some information normally reserved for the top 1% of my membership. 

I’m going to let you in on the KEY traits and habits commonly associated with healthy and thriving female business owners. 

Because business is hard. If anyone tells you otherwise (and there are a lot out there), they’re lying.

If it was easy, why do 80% of businesses fail?!

There are all these people out there telling you those 3 simple things, 10 simple steps, 14 easy ways will 10x your business…

But it’s simply not true.

Think about it… if we could Google any answer we need, we’d all be billionaires, right?!

Information will only get you so far… 

The thing that sets my Diamond Doers apart from the crowd is HOW they approach business. 

Being a Diamond Doer isn’t about being the richest or the fastest or the techiest or the most popular in your market. 

These women are brave, committed, humble, coachable, and insanely passionate about serving a hurting market.

AND – they have access to a support network of like-minded ladies. 

If you can relate to these qualities, then congrats! 

My big secret about building a successful business, AKA a business that lasts five years, 10 years, 20 years and beyond, will be PERFECT for you!

Pssst there’s a LOT more I have to share with you about the secrets of success… and because you’ve taken the step to read this blog you’ve proved you’re ready to apply them to your business. You’re already a Doer! So I’m going to let you in on all my secrets for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

Now, let’s cut to the chase shall we? 

I can hear you shouting ‘Grace, please, just tell us!’

Well, without further ado, here it is:

Successful businesses are able to grow and thrive only IF their founder is disciplined.

AND – 

Their founder accepts they do not know everything, and cannot do everything.

Founders are like a load bearing wall, if they fail the entire system crumbles.  

That’s a heavy weight to bear. 

So, who makes sure they stay standing, who provides support for THEM? 

When I first started my business I almost toppled under the weight of ‘doing it all’. 

And I wasn’t enjoying myself. I HATED some of the daily tasks I needed to do. 

I became lazy, because I had nobody to hold me accountable for my actions…

It was only when I found my own support network that I was able to buckle down and really start DOING.

I remember my mentor giving me a hard dose of reality, she sat me down and told me…

‘Grace, be DISCIPLINED, and look after your health’

I wasn’t looking after myself. I was constantly ‘busy’, but I wasn’t actually getting anything done.  

I knew where I WANTED to be… I wanted to be operating in a state where I woke up with crystal clear focus, serious work ethic, discipline, bundles of energy, and extreme efficiency. 

As female entrepreneurs, many of us are SUPER disciplined in other parts of our life. 

So much so that our businesses sometimes struggle. 

My mentors showed me how to take that discipline I had in life and apply it to my business. 

And I will admit, at first I was concerned I couldn’t do it. 

The kicker for me was, I needed to STOP forcing myself to do the things I hated, the things I found unpleasant. Instead I focused on the things I was good at, the things I genuinely enjoyed doing. 

And, I needed to stop wearing ‘busy’ as a badge of honor. 

I didn’t have control of my life. I was doing things the wrong way around. I was letting my business controll MY life. 

Once I broke that cycle and started operating in a state where I was able to be efficient with my time and super productive, I became a well oiled machine.

I started seeing results, REAL results. 

The choices I made were mine, and I own them.

BUT – 

Without a shadow of a doubt, I couldn’t have done it without the support and advice of my mentor.

Because the truth is (and I say this a lot), business is hard.

It’s really as simple as that.

There isn’t an easy fix!

And if you’re thinking ‘This is great Grace, but I’m not sure how this can help me’ I’d love to show you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 

Because no matter how many times you google ‘how to build a business fast’, all the information in the world can’t help you unless you sit-down and implement it… and that takes knowledge and experience.

I know very few people who held ALL the skills and had ALL the knowledge to grow on their own (when they first launched their business).

And with nobody to hold them accountable or provide support they struggled.

You need someone to lean on, someone to provide advice and push you to do your best 🙂

I can guarantee EVERY top female entrepreneur has at some stage relied on the advice of mentors.

People who have walked in their shoes, who KNOW what it’s like trying to grow a business.

Wouldn’t it be nice to have someone supporting you who has been in the same place you are…

And who knows how to guide you through (while maintaining your sanity)?

Do not underestimate the VALUE of other people, and their experiences.

You don’t need to go it alone Darl!

A mentor will be able to tell you that your meltdown or possible failure is a product of how passionate you are about your business, that you ARE good enough, and that you are an intelligent, fearless entrepreneur.

Having someone in your corner can be the difference between a break though and a break down.

It’s the only way you’ll slip into that 20% category of businesses that survive. 

I have countless stories of my failures. 

The defining factor, and the thing that helped me get through my own ‘ice cream on the kitchen floor’ moments were the people who I surrounded myself with.

Because the hard truth?

No one does it alone.

Heck, I couldn’t have done it alone!

When my mentors made me accountable for my decisions within my business…

I gained momentum I had only dreamed about before.

And hand on heart, it really was that simple.

These incredible mentors and experts were in my corner, raising me up from a small-town country girl to where I am today…

Where I have the confidence and clarity to run a successful 8-figure business.

So, really, it’s NO big secret. 

Success is what you make it. 

It comes down to the choices you make. The leaps of faith you choose to follow through with.

What are the real, shortest, and easiest path to success in business? 

The KEY traits and habits commonly associated with healthy and thriving female business owners?

The answers are simple: they CHOOSE to surround themselves with a support network that holds them accountable. They lean on others. They are disciplined but know when to take advice from others. 

You know that saying, ‘it takes a village’…

It doesn’t just apply to raising kids 😉

Those fellow entrepreneurs you look at and think “‘WHAT is their secret!?”….

The truth is that it’s not a what, it’s a WHO. 

It’s who they have in their corner, who they have supporting them on their journey to success. 

And if you’re feeling like YOU would see value from some support, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck.

Because, nothing is more powerful or effective than knowing you have people who WANT you to succeed. 

Not only want you to reach success, but want to help you get there. 

Xx

Grace 

From The Desk Of Grace Lever
Aldgate, South Australia

Hey lovely,

Who runs the world?…

Female entrepreneurs! 

There’s nothing more inspiring than a strong independent woman.

I LOVE being an entrepreneur. And, I’m so PROUD to have built a business that supports other women in their own business endeavours. 

I am lucky enough to have an Inner Circle filled with inspirational women. I have made it my personal mission to inspire THEM to grow and thrive in both life and business. 

“Being a woman in business doesn’t come without challenges. My advice? Surround yourself with other supportive women that encourage you, share ideas, and get you motivated.” 

• Jessica Alba, Founder of The Honest Company

But it hasn’t always been easy…

Being a female entrepreneur isn’t all sunshine and rainbows!

Want help channeling your enthusiasm towards reaching your goals? Wish you had a support network holding you accountable, instead of doing it alone? Join The Doers Inner Circle on a $1 trial today, and gain the confidence and clarity to start growing your business. 

There have been times when all I wanted to do is eat ice cream on the kitchen floor… and at times I did. 

“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.”

• Arianna Huffington, Co-Founder of The Huffington Post

Sometimes these moments are unavoidable… but there was something that would always help me get up and get DOING again. 

For me, quotes were a HUGE motivational pick-me-up!

Now, I know this sounds kind of ‘fluffy’. And, if you know me, you know how much I distrust ‘fluffy’.

There is nothing wrong with dreaming big! So, hear me out here…

If you want something badly, chances are you will find a way to make it happen.

But, i’m telling you now Darl, it’s going to take a lot more than a few vision boards.

I remember a time when I was drowning in debt… 

I had just left my corporate job and decided to embark on the exciting journey of becoming a female entrepreneur.

I could see the end goal and I thought I was going to be a success within the year.

All I wanted is to serve women in a way that got THEM results. Show them that they’re not alone, and quite literally change lives.

I thought I was equipped for the challenge… but in reality I knew nothing.

I was stuck in the manual day to day… dreaming of what could be.

Only when I stepped out of my comfort zone and took action did I start to see real results.

Not sure how to break through those tough roadblocks? We can help. Join The Doers Inner Circle in a risk-free trial today, and start working smarter (not harder).  

Because, success isn’t just about dreaming it’s about DOING.  

“Always aim high, work hard, and care deeply about what you believe in. And, when you stumble, keep faith. And, when you’re knocked down, get right back up and never listen to anyone who says you can’t or shouldn’t go on.”

• Hillary Clinton, American Politician and former First Lady of United States

The nature of being an entrepreneur means that we need to embrace ambiguity and become comfortable with being challenged every day. 

Have you ever ridden a roller coaster?

Well, being a female entrepreneur means you’re riding a constant roller coaster of emotions. You can experience dizzying highs, and crushing lows.

But, just like in real life, seeing others go through the same experience and survive can be the push you need to get on the ride.  

Quotes are my personal way to connect with some of the greatest female minds of our age.

Think Oprah Winfrey, Cher Wang, Coco Chanel, Gail Blanke…

They have all ridden the roller coaster, but instead of letting the fear crush them – it made them stronger. 

So, what makes quotes so powerful?

Humans are naturally aspirational.

Seeing the successes of others can be influential in changing our thinking and helping us see something in ourselves that we want to change or overcome. 

And, understanding how others have achieved success can be a pilar for your own.

BUT – 

Remember, each and every one of us has a different goal and is after a different result. 

Are you stuck sweating the small stuff? Join The Doers Inner Circle on a risk-free trial today, and we can show you how to break through your mindset roadblocks and start seeing results. 

Don’t define your success by what others have achieved.

Create your own path and be proud of the outcome!

“Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.”

• Anne Sweeney, Co-Chair of Disney Media Networks

SO – 

Here are 47 of my personal favourite quotes from famous and inspirational female entrepreneurs – to get you in the right mindset for success.

Nuggets of wisdom from some of the most influential and talented women in their field. 

“Knowing that things could be worse should not stop us from trying to make them better.”

• Sheryl Sandberg, Facebook CEO, Author

“It was a risk. I had a husband and I was pregnant with my oldest son. But I don’t look at risks the way other people do. When you’re an entrepreneur, you have to go in feeling like you’re going to be successful.”

• Lillian Vernon, Founder of Lillian Vernon Corporation

“If you’re starting something on your own, you better have a passion for it, because this is hard work.” 

• Sallie Krawcheck, Co-founder of Ellevest

“On my own I will just create, and if it works, it works, and if it doesn’t i’ll create something else. I don’t have any limitations on what I think I could do or be”

• Oprah Winfrey, Talk Show Hostess, Producer, Philanthropist

“Always aim high, work hard, and care deeply about what you believe in. And, when you stumble, keep faith. And, when you’re knocked down, get right back up and never listen to anyone who says you can’t or shouldn’t go on.”

• Hillary Clinton, American Politician and former First Lady of United States

“Life-fulfilling work is never about the money- when you feel true passion for something you instinctively find ways to nurture it.”

• Eileen Fisher, Clothing Designer and Founder of Eileen Fisher Inc.

“If you can offer a free tier that provides a lot of value, it will naturally help your product to spread much more rapidly.” 

• Melanie Perkins, Co-founder of Canva

“My advice is to focus on the importance of forging a long-term relationship, whether with colleagues, partners, or customers. It is often easy to get caught up in short-term decisions.”

• Sheila Lirio Marcelo, Founder of Care.com

“Dear optimist, pessimist, and realist – while you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist!”

• Lori Greiner, Inventor, Entrepreneur and Television Personality

“I have never worked a day in my life without selling. If I believe in something, I sell it and I sell it hard.”

• Estee Lauder, Co-Founder of Estee Lauder Companies

“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.”

• Ellen DeGeneres, Comedienne, Producer, Writer

“If people are doubting how far you can go, go so far that you can’t hear them anymore.” 

• Michele Ruiz, President and CEO of Ruiz Strategies

“A strong woman believes that she is strong enough to face her journey; and a woman of faith believes that it is in this journey that she will become strong.” 

• Millie Leung, Entrepreneur, Author and International Speaker

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” 

• Sara Blakely, Founder of Spanx

“If Plan A doesn’t work, the alphabet has 25 more letters.” 

• Claire Cook, Author, Entrepreneur, Publisher, Motivational Speaker

“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.” 

• Michelle Obama, First African-American First Lady of the United States

“We need to get women to the point where they aren’t apologizing.  It is time to take ownership in our success.” 

• Tory Burch, CEO and Designer of Tory Burch

“The key to success is to start before you are ready.” 

• Marie Forleo, Entrepreneur, Writer and Philanthropist

“We need to re-shape our own perception of how we view ourselves.  We have to step up as women and take the lead.” 

• Beyonce, Award Winning Singer

“I never dreamed about success. I worked for it.” 

• Estee Lauder, Founder of Estee Lauder Cosmetics

“There is no better personal development tool than running your own business.” 

• Ali Brown, Award-Winning Entrepreneur and Business Coach

“If you are starting your own business, the best shortcut is to find a good mentor.” 

• Kim Kiyosaki, Entrepreneur, Author and Financial Educator

“Women are the largest untapped reservoir of talent in the World.” 

• Hillary Clinton, American Politician and former First Lady of United States

“Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” 

• Oprah Winfrey, Entrepreneur, Producer and Philanthropist

“You are going to often find that to step into your biggest opportunity, you will be asked to move through your biggest fear or insecurity.” 

• Ali Brown, Award-Winning Entrepreneur and Business Coach

“A lot of people are afraid to say what they want. That’s why they don’t get what they want.”

• Madonna, Recording Artist, Actress, and Entrepreneur

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” 

• Mary Kay Ash, Founder Mary Kay Cosmetics

“Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” 

• Anita Roddick, Founder of The Body Shop

“If you are committed to creating value and if you aren’t afraid of hard times; obstacles become utterly unimportant. A nuisance perhaps; but with no real power. The world respects creation; people will get out of your way.” 

• Candice Carpenter, Founder of iVillage.com

“Aerodynamically the bumblebee shouldn’t be able to fly, but the bumblebee doesn’t know that so it goes on flying anyway.” 

• Mary Kay Ash, Founder of Mary Kay Cosmetics

“Successful people understand that you don’t need to make things complicated.” 

• Anne McKevitt, Entrepreneur, TV Personality, Author and Philanthropist

“In any business, it is impossible to do it half-heartedly and succeed.” 

• Millie Leung, Entrepreneur, Author and International Speaker

“Striving for excellence motivates you; striving for perfection is demoralizing.” 

• Harriet Braiker, Author and Stress Management Expert

“Until you’re ready to look foolish, you’ll never have the possibility of being great.” 

• Cher, Recording Artist, Emmy Award–Winning Television Personality, Award-Winning Actress, Director, Record producer and Philanthropist

“Even if you don’t have the perfect idea to begin with, you can likely adapt.”  

• Victoria Ransom, Wildfire Interactive Co-Founder

“If you don’t get out of the box you’ve been raised in, you won’t understand how much bigger the world is.” 

• Angelina Jolie, Award-Winning Actress and Philanthropist

“If I hadn’t had mentors, I wouldn’t be here today. I am a product of great mentoring and great coaching.” 

• Indra Nooyi, CEO of PepsiCo

“Stay on your game and keep going for your dreams. The World needs that special gift that only you have.” 

• Marie Forleo, Entrepreneur, Writer and Philanthropist

“If you are giving a lot of value, if you are making an impact in people’s lives, it will be reflected in your bank account.” 

• Millie Leung, Entrepreneur, Author and International Speaker

“It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions.” 

• Joanna McFarland, Co-founder of HopSkipDrive

“Do not focus on numbers. Focus on doing what you do best. It’s about building a community who wants to visit your site every day because you create value and offer expertise.” 

• Cassey Ho, Founder of Blogilates.com

“You have to see failure as the beginning and the middle, but never entertain it as an end.”

• Jessica Herrin, founder and CEO of Stella & Dot

“If you know too much before the start, then you will get overwhelmed. Come up with an original idea, and don’t copy because there will be no passion. You need that otherworldly passion. Just start.” 

• Jeni Britton Bauer, Founder of Jeni’s Splendid Ice Creams.

“Don’t try to do everything by yourself, but try to connect with people and resources. Having that discipline and perseverance is really important.” 

• Chieu Cao, Co-founder of Perkbox

“You have to get good at ceding control and not taking things personally. Even seasoned entrepreneurs have struggled with that. I think it’s about not taking failures personally and also not taking successes personally.” 

• Leila Janah, Founder of Samasource and LXMI

“Your ability to attract, evaluate, and forge strong working relationships with co-founders, early employees, and investors often mean the difference between failure and success.” 

• Clara Shih, Co-founder of Hearsay Systems

“Most of us want to tell our coworkers or friends, or husbands or wives, our ideas. For what reason? We want validation. But I feel ideas are most vulnerable in their infancy. Out of love and concern, friends and family give all the reasons or objections on why [you] shouldn’t do it. I didn’t want to risk that.” 

• Sara Blakely, Founder of Spanx

“[Don’t] let anyone convince you that your dream, your vision to be an entrepreneur, is something that you shouldn’t do. What often happens is that people who are well meaning, who really care for us, are afraid for us and talk us out of it.” 

• Cathy Hughes, Entrepreneur, Radio and Television Personality, and Business Executive

So, Lovely, feeling inspired?

Sometimes all you need to push through the hard times is a little motivation and a lot of advice.

Quotes aim to encourage and motivate…

BUT –

They don’t have the power to grow your business – that’s in your hands.

Reading the experience of others serves to clarify what YOUR dreams and aspirations are, helping you think clearer and stronger.

However, knowing isn’t helpful unless you take the next step.

Building a business is about Doing (not Dreaming), so it’s time to take your clarity and ride that roller coaster. 

Jump into action and use this motivation to get DOING. 

Ever wanted a step-by-step guide and proven roadmap (for growing your business) to follow instead of making it up as you go along? Access my 7-figure coaching advice, and a huge community of like-minded women to keep you accountable.

“Success doesn’t come from what you do occasionally.  It comes from what you do consistently.” 

• Marie Forleo, Entrepreneur, Writer and Philanthropist

Xx 

Grace 

From The Desk Of Grace Lever
Aldgate, South Australia

Grace here,

And what I’m about to reveal to you is going to be a little controversial, especially if you want to use or have been using Facebook Ads to grow your business.

I’m going to tell you why you should boycott Facebook Ads…

And how if you use it, you’ll almost certainly be flushing tens of thousands of dollars down the drain…

And won’t ever attract the high-paying clients you want.

But most importantly if you are interested in profiting from Facebook Ads…

I’m also going to reveal how I can spend over $100,000 per month on Facebook Ads (even though costs have tripled over the last 12 months)…

And how I’m also getting a 5 to 1 return on that ad spend… even in a cluttered market.

Meaning for every $1 I spend, I’m getting $5 back or more…

But first, let me explain what happened when I discovered the gold nugget that was Facebook advertising a few years ago.

It was revolutionary at the time… it changed everything for me and my business.

Not only could I easily get my offer in front of my ideal clients at the click of a button…

But Facebook would help me do it in the most effective and profitable way possible! Jackpot.

I was flying high, spending $1 and making back $3.

My biggest victory came when I discovered my webinar funnel.

I’d pay $100, and make back $500 every time!

That was how I got my first 5000 students in my coaching programs…

All off the back of Facebook advertising.

I was on top of the world… I thought I’d cracked the secret to sales that would see me through to retirement…

But very quickly I discovered that wasn’t the case.

The price for the ads started to rise, and my profits began to drop.

I was making less and less from my ads, until one day, I slipped into the negatives!

I was losing money in a desperate attempt to make it, so I had no choice but to switch my webinar ads off.

I was at such a loss.

Why

Well, I’d spent time as a digital marketing coach, helping other businesses attempt to make a return using other advertising platforms…

Google, SEO, AdWords, and all other sorts…

And I knew that Facebook had made those basically obsolete.

Instead of paying thousands, you could pay cents on Facebook and get a massive return…

And instead of getting your message in front of maybe a thousand people, you had access to the two billion active users on Facebook every day!

Facebook advertising was such a no-brainer for me.

I’d watched as harnessing the power of these ads had grown my client’s businesses incredibly fast…

And witnessed it in my own business too.

Facebook ads got me to 6-figures in 6-weeks, and 7-figures in 12 months!

I knew the platform was beyond powerful, but my reality didn’t look quite so good.

Here’s the thing…

As I’d grown more and more excited about Facebook advertising, so had my competitors.

While my webinar funnel had been live, my competitors doubled, leaving me drowning in a much more saturated space than I’d originally ventured into.

Facebook had a stronger corporate push than ever…

And there were more ads popping up, whether audiences were viewing it on a mobile or desktop news feed.  

Honestly… this gave me a lot of doubt.

Like I said, I knew that Facebook was the secret sauce to affordable business advertising…

But it was intimidating knowing what was out there.

Really, knowing who was out there… big name competitors were targeting the same people I was.

I started to blame myself and question EVERYTHING I did. 

“My Facebook ad copy isn’t good enough…

I’ve clearly stuffed something up in Facebook Ads Manager… or I haven’t created my custom audience right… because I’m really not techy enough for this…

My Facebook Ad campaign isn’t sharp enough… my Ad sets are blending in…

My Facebook page isn’t cutting through the clutter…

I’m targeting the wrong Facebook users or have the wrong Facebook Ad types…

My video views have dropped – maybe they aren’t right either…

My offer just can’t compete – I’m not experienced enough at what I do…

These were all the crazy thoughts running through my head as I laid the blame on myself. 

And even though I knew Facebook was worth my while and I was capable of getting results, my mind was full of these doubts that I couldn’t shake…

So much so, I was considering boycotting it altogether.

The price of ads was simply too hard to justify…

And it didn’t seem like anyone had any answers.

Before I threw in the towel on paid advertising though, I decided to reach out to some of the ‘social media experts’ I’d seen in the Facebook advertising space.

They threw all sorts of suggestions at me:

Just write your copy differently, and then you’ll make a sale…

Check your targeting options reflect your target audience…

Run a traffic campaign and just send people to your website where they can buy…

Tweak your call to action…

Review your landing page…

Spend some cents on a photoshoot – it’s your images that are losing you money…

Focus on likes and brand awareness instead of sales, so you can build up a following to sell to.

Does this advice sound familiar to you at all!?

Well, believe me, I tried it all.

I tweaked my ads, I changed their focus, and I threw so much of my energy into trying to get my 

viewers onto my website, or to like my page…

But I still wasn’t seeing cash results – you know, the ones that matter.

All these tips and tricks were taking me more time to implement than I was actually spending coaching female entrepreneurs…

You know – what my business actually exists to do.

It felt like I was just pouring time and money into a holey bucket!

I’d invest and invest, and sure it’d fill up for a second with new leads and prospects…

I knew that these gurus weren’t giving me the right advice, but truthfully, I was frustrated at myself too.

I was supposed to be a pro at this marketing thing… I’d worked in Google Ads for years, so why wasn’t this knowledge translating into Facebook Ads too?

Why had my results changed so drastically, just because my market had got more saturated?

I decided that I needed to draw a line in the sand and step back.

So I grabbed out my laptop and logged into my account.

I scrolled through my page, past the pictures of friends weddings, cat videos, and statuses…

And focus instead on the ads being targeted towards me.

It was hard sometimes to notice them, as they just blended in.

Facebook’s algorithm had dictated what kinds of ads I’d be interested in, so my feed was full of everything from office supplies, to celebrity chefs, to funnel builders, to episodes of The Bachelor…

But as I scrolled through each of these ads it dawned on me:

Everything these brands were using…

All these strategies the gurus were teaching…

Well, it was all just very complicated.

Laughably complicated sometimes!

The strategy was weak, the copy was aggressive, and the offers were just really low value!

Nothing appealed to me from these ads because they were just too complicated…

“Buy my this…”, “Join my that…”, “Come to my xyz…” 

So that’s when I decided to take a different approach.

I was overcomplicating things too.

I was selling low-ticket items, and being way too upfront with my offer.

You see, there’s a distinct difference between Facebook Ads and other platforms like Google for example.

When your market Googles you, they’re actively looking for your solution to their problem.

They’re a hot audience, halfway through the buying process before they even arrive at your website.

So if someone’s typing in “yoga teacher, Sydney” into the search bar of Google…

Safe to say, they’re looking for a yoga teacher in Sydney.

So, your ad can ask them up front: want to do yoga in Sydney?

Where so many marketers go wrong (like I was too) is that they treat Facebook in this same way.

You see, what I realised is that Facebook is a much cooler audience.

They’re not looking for you – they’re just scrolling through pictures of their friends.

But, because they might love yoga, and live around the corner from your studio, your job will be to interrupt them. To stop that scroll.

And we have 2 choices: we can be like basically every other advertiser in our market, and go straight for the kill on Facebook too…

Or, we can take a different approach: a “Give First” approach.

This was my great discovery that changed the game for me with Facebook.

The “Give First” approach means offering them something for free to start the conversation.

You know, like a downloadable, or a cheat sheet, or a 6-minute workout video they can do from home if you’re that yoga teacher, for example.

And then, you can carry them into the next part of the sale – gently!

Throughout this process I learned really quickly that Facebook is a fantastic platform to throw money at, and get no results (if you’re into that)…

Unless you ignore all that silly ‘guru’ advice out there about trying to get likes or website hits…

And focus instead on giving your prospects value before asking them to buy from you.

Stopping the scroll, remember?

When I realised this, I knew it was time to launch something fresh.

For once, it wasn’t about the ad itself – it was about the funnel.

It was about offering my ideal clients something that was of value to them, and dropping them into a funnel that would also provide them with immense value.

Sure, the factors like the copy, the image and the ads you’re running all play into it…

But there’s no doubt in my mind that the money-making part of your ad will be the funnel you’re sending your interested viewers to.

So I built a funnel.

I scratched my old way of doing things, and threw those gurus suggestions out the window and I just built a simple funnel.

It looked like this:

1.A Facebook Ad that sent people to…

2.A “Give First” lead magnet, that on downloading took them to…

3.A thank you page, that invited them into a consult.

Three steps was all it took…

To get back on top of the Facebook game.

I put this plan into action, and all of a sudden people started clicking on my ads…

The opt-in costs weren’t amazing, but there were better than before…

And the cool thing was, I got a couple of consults right away!

They were still too expensive to justify though, but they told me I was on the right path.

I tweaked my lead magnet, relaunched the campaign…

And the cost dropped again!

All of a sudden, the flood gates opened.

Like clockwork, I watched as my ads started working – finally!

No matter how much I invested into them, I’d get a return like nothing I’d seen before.

And the best part of this great funnel was that it didn’t just work once…

But over and over again!

What a flipping dream, right?!

Talk about breakthrough!

In the space of 2 years, I’ve made $20 million just from these ads alone.

All because I was advertising the right offer – a high ticket, high-value offer…

In the right way – by first offering to give them value, like a downloadable cheat sheet!

Eventually, I’ve also been able to build up my backend to take risks with low-ticket sales too…

Like spending $50 to get a $35 book sale, in order to draw in new very warm leads I can engage with later.

And most of my competitors out there in the marketing game can’t take these kind of risks, because they’ve never taken the time to build out their powerful Facebook Ad funnel properly…

Which makes me even more able to cut through my saturated market.

Since I discovered and launched this simple funnel, our profit margins are even better than they were before…

And since sharing this funnel with clients, they’ve been able to see the same game-changing results in their businesses too!

Results that, let me remind you, are coming even while advertising prices are still going up.

Your competitors don’t know this secret advantage, and trust me, they’re running scared.

At some point, the advertising costs are going to plateau, and while I don’t know when, I think it’ll be soon.

It’s simply going to become too expensive for people who don’t know how to run ads properly…

I watched first hand as the same thing happened with Google Ads – the price went up and up and up, until one day it stopped.

So, we’ve got a huge opportunity in front of us as female entrepreneurs, right?!

We can run scared with our competitors, turning to other means of advertising that might look cheaper for now, but inevitably have the same fate as those that have gone before them…

Which means kissing our market goodbye, right?!

Because we’ll no longer have one of the most powerful platforms on our side to get our message in front of the right people.

Our leads won’t be nearly as qualified…

And our investment in advertising won’t be nearly as powerful.

Or, instead of running away…

We could run alongside Facebook instead, using it for what it’s worth, but doing so in a smart way that doesn’t burn a hole in our wallet.

When stock markets crash, that’s the prime time to invest in stocks…

When Facebook prices go up, it’s the same philosophy – it’s time to invest.

I’m just one woman, sure, but my results speak for themselves…

Not to mention, the results from thousands of female entrepreneurs I’ve worked with to help implement this simple, one-funnel strategy in their Facebook ads too.

So as far as I see it, those 2 options are all we’ve got:

Go with the old system, and end up boycotting Facebook forever, because it’s really not going to be profitable…

Or take a new, Give-First approach, and harness the power of Facebook ads in a way your competitors aren’t. 

Impact more people…

For less money (did someone say, spend $1 and make $3, again?!) 

I hope this advice has been useful for the next time you’re creating your ad. 

Grace

xx

From The Desk Of Grace Lever
Aldgate, South Australia

Hey Lovely,

I constantly see female entrepreneurs struggling to map out their online course. 

As in… They don’t know what modules and lessons to put inside, in what order. 

It turns into a complicated jumble in their head, making them put their course in the too-hard basket… 

Take months or years to launch it… 

Or even shelve it forever and miss a slice of that $150 billion e-learning industry that’s just waiting to be staked. 

Years ago I stumbled upon this simple strategy of mapping out a course logically and in a way that flows… 

And I promise you, once you know this you will never wonder what to put inside your course again. 

And you’ll see it’s so simple, so you don’t have to waste another second stuck in course creation limbo. 

And the way it works is this. 

Right now, you’re encoded with a unique Genius Zone that shows people the way out of their most painful frustrations.

And this Genius Zone might have four or even five courses in it. 

That’s where things can get really confusing. 

A lot of people have so many thoughts, ideas and opportunities swirling in their minds… 

And the challenge is to pull all that knowledge and experience into one, beautiful structured signature program that’s simple for your market to pick up and consume. 

I was recently talking to someone and I said to her, “Right, I want you to structure out your course and be really selective in what you put inside. Don’t overdo it.” 

She came back to me with an Excel spreadsheet and each lesson had its own row. 

There were 487 rows. 487. 

Can you imagine doing a course that contained this many lessons? 

People would get overwhelmed and probably cry by the end of module one. 

This lady had 10 courses in her head and was trying to squeeze them all together.

You just have to be selective and pick one. 

So how do you do that when there is so much ground to cover? 

I have a framework to make this process super simple, and lets you to create a short, sharp and concise course with modules and lessons that flow.

When you’re creating a course, you’re going to have a journey that you’re taking people on, right? 

You’re taking them from A to Z. 

Firstly, figure out what A and Z represents for your market. 

Think of A as the problem. This is where they are today. 

They’re stuck in this problem because they don’t have your Genius Zone. 

Whether it’s not being able to put their child to sleep, and as a result, they haven’t slept in two years… 

Or maybe they don’t know about nutrition and eating for their body type, so as a result, they’ve really been struggling with their weight and yo-yo dieting. 

Or maybe they’re a business owner and they don’t have your social media marketing skills. 

So as a result, their social media doesn’t have the credibility that paints them as an expert. 

Outline that problem in less than a sentence. What does it feel like to be in that situation?

You might find this hard to crystallise upfront because you don’t have this problem. It’s your Genius Zone, right? 

So imagine them in the middle of the night, on the floor with a tub of ice cream, devastated about this problem. Imagine that moment and write it down.

Maybe you’re like the business I had, which was an automation coaching agency that helped people who were burnt out and exhausted from a running manual businesses and could not take one more day. 

That’s how I’d write my market’s problem out. 

Then, at the other end of the page, I want you to write out what their brand new day looks like, in just a few words. This is the ‘Z’ part, where you’re taking them to. 

So at the end of my automation coaching course, my clients were able to have a streamlined, systemized business that could run hands-free, where they could save eight hours every single week. 

Or maybe your sleep training course is able to give a mum six hours of sleep back a night from three months of age. 

So what does that brand new day look like? At the end of working with you, what can they achieve?

If you had that person on the kitchen floor in front of you, and you’re allowed to tell them six steps to leave their problem…

What would those steps be? 

What steps do they need to take from a constantly crying baby to getting 6 hours of restful sleep a night? 

You can have up to eight steps… 

And sometimes you end up with 10, so you might think “Ok, let’s simplify this. These two steps could actually be one.” 

These steps end up becoming the modules for your course. 

Can you see the power of this? 

And once you’ve got the modules locked in, simply put six to eight lessons under each one and you’re good to go. 

This process allows you to take all of that confusion and stuff that’s up in your head, and simplify it right down. 

And you are not allowed to have more than eight modules. Sorry, that’s my rule. 

I hope this has made mapping out your beautiful signature online program easier…

So you can take all the knowledge swirling up in your head and start monetising it. 

xx

Grace

If you think you need a little help to turn all of this theory into your reality… Why not start inside my Doers Inner Circle with the support of 2,000 like-minded female entrepreneurs?  Secure a 30-day, risk-free trial of my Doers Inner Circle for just $1 USD.  And have me, my team, and an incredible hub of female minds in your corner for the next month xx

From The Desk Of Grace Lever
Aldgate, South Australia

Hey there, Grace here.

Today, we’re going to dive straight into the 3 main mistakes that advertisers make when it comes to Facebook ads…

Mistakes I’ve made too, that once cost me $30k in one totally avoidable campaign.

But mistakes that you don’t have to make, if you choose this different route.

And here’s the best part…

These mistakes have absolutely nothing to do with Facebook ads.

Sure, I’m going to teach you later HOW to actually write an irresistible Facebook ad…

But the reason people are failing has less to do with the ad itself…

And more to do with what comes next.

Pssst there’s a LOT more I have to share with you to avoid traps like these and then some… and because you’ve taken the step to read this blog you’ve proved you’re a Doer already, right? So I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.

So, to avoid sure-fire ad failure, and save yourself tens of thousands in the process, just keep reading…

You see, when I first started pursuing my “Give First” strategy in Facebook ads, I knew I was onto a good thing…

I was offering something that my audience wanted instead of just asking them to buy my product or service.

I had that right, but where was I going wrong?

Well, you see, as soon as they became interested and clicked through my ad to find out more…

I sent them to my website.

Introducing reason #1 why most Facebook ads flop – sending your viewers to your website.

This sounds great in theory – what else are you supposed to do?!

It seems like common sense to send people through to a page on your website, doesn’t it?

Well yes, but there’s a big problem you see…

Websites have navigation bars.

Websites have links to blogs.

Websites have sidebars, pop-ups, home pages, contact forms, and everything else.

And as a result, there are just too many decisions that your traffic are invited to make while they’re on that page!

Don’t get me wrong, websites aren’t bad in and of themselves – you need one, it’s 2020.

But your website isn’t where you need to send your traffic to from your Facebook ad.

So where is?

A landing page!

The first landing page at the start of your Facebook funnel, to be exact.

Your landing page looks similar to your website in terms of branding, but the key difference of this page (and every other page in the rest of the funnel I’m going to show you) is…

There’s only ONE action people can take.

For example, on the page you might say…

Want to download my free cheat sheet (aka. Your “Give First” lead magnet) – yes or no?

Want to watch a free 15-minute workout video – yes or no?

Want to access my free business roadmap – yes or no?

By giving them this one option, your landing page will convert infinitely better than your website would!

Just quietly darl – this will be your secret advantage when it comes to Facebook ads.

A website will typically convert at around 5%…

So, if 100 people are interested in your ad, and clicking through to your “Give First” lead magnet, 5 of them will hand over their email address and take that next step.

But, listen to THIS…

If you’re sending those people who click your Facebook ad to your landing page…

One that might look a bit like this:

You’ll be looking at more like 50% conversions – sometimes more!

(I’ve even had girls in my community that have taken my landing page and applied it to their business, and converted at up to 77%).

So, instead of just 5 new emails, you can get more like 50 people giving you their name and email…

And taking that next step towards a sale with you.

Can you see the power in this yet?

One simple switch could see you having 5x as many people booking into your calendar than what your competitors are getting…

Nuts, right?!

And the other cool thing is, you can get software that will actually create these landing pages for you as well using their own templates.

So it’s totally easy to avoid throwing tens of thousands of dollars down the drain.

Once I realised that I was falling short by sending my Facebook ads to my website, I switched things up.

I created my lead magnet, and sent my ads to a landing page instead…

And thus became the first step in my Facebook funnel 😉

So, what was next? Once I had my client’s email address from their download, was that the point that I needed to go in for the kill and email them to buy my offer?

Well, not quite 😉

You see, that’s what the “7 Figure Facebook Funnel” is all about… taking your market from your irresistibly crafted Facebook ad that might look something like this…

• 

To your value-packed lead magnet hosted on your landing page, which looks like this…

And then (and only then) to your offer, hosted on a thank you page that looks like this:

Here is where you’ll thank them for downloading your lead magnet and let them know it’s on its way, but in the meantime, they can find out more about your other offer to help them in a more tailored way.

Even the most inexperienced coach, consultant or professional servicewoman

Can literally create a 7-figure system from 3 web pages.

Simple, right!?

That’s the key, instead of creating complicated, convoluted funnels, all you have to do to have raving Facebook ad success is create one simple funnel…

With one simple ad, one simple landing page, and one simple thank you page.

And if you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 🙂

But, this brings me to reason number #2 why Facebook ads flop…

That being: the offer.  

And no, I’m not talking about your lead magnet here (stay with me)…

I’m talking about something different.

When I first started offering my products and services through Facebook ads, I wanted to dip my toes in the water…

And as a result, I was focussing on promoting my low-ticket offers.

You know, my $27 mini-courses, $97 programs, and other lower-priced opportunities.

But here’s the thing…

Facebook isn’t going to charge you less if you’re promoting a low-ticket offer, compared to if you’re promoting a high-ticket one.

To actually make a return on my Facebook investment, I realised I needed to shift my focus.

The reason that advertisers are drowning in the rising Facebook advertising costs is because they never had this realization…

Fact.

Think about it, if you’re spending $100 on an ad, getting 20 people to opt-in to your lead magnet, and getting 3 people to book into your calendar…

Wouldn’t you rather those people buy a $2,000 product, instead of a $27 one?

Or let me put it this way…

Would you rather make $81 or $6,000?

I think it’s a no-brainer, right?!

But for so many people falling on their face with Facebook, they’ve missed this step.

So, instead of offering a $27 mini-course or $97 program…

Use your funnel to make real income, and as a result, real IMPACT on your client’s lives.

Whether it’s a high-ticket coaching program, a $2k online course, a VIP retreat, a one-on-one coaching service, or whatever else it might be…

Use your consult call at the end of your funnel to sell that, and you won’t go wrong 😉

It’s simple, right?!

That brings me to the third and final reason that advertisers flop when it comes to Facebook ads…

The biggest reason why my ad strategy is different, compared to so many others out there is:

It’s simple.

A lot of “Gurus” out there are teaching all these convoluted and complex advertising strategies that are cool on the surface, but are just so damn complicated!

And aggressive, too!

In all my experience with Facebook advertising, I’ve realised that anyone can make something complicated…

It takes a skilled business-woman in the loop (like you are now), to make something that’s powerful AND simple.

Instead of building up all these convoluted approaches and aggressive techniques that all but beg my ad readers to buy my product, or join my program…

I’ve realised that offering them value first in a simple funnel is the way to go:

Start with your ad, offering your lead magnet (that free cheat sheet, downloadable or video that provides immense value to your clients off the bat)…

Then take them to a landing page (not a website) where they can put their email in to get the lead magnet…

And while it’s downloading, show them the thank you page where you’ll promote your consult or program.

This way they only have one choice to make at each step…

And the whole process is a lot more simple and gentle.

As long as you hold back from falling into the trap of these mistakes?

Now if any of these are common practice for you, don’t feel let down.

They’re easy to make, and insanely common because they’re how Facebook ads used to be.

But now, with the market so saturated, and 2 billion active users on Facebook who are sick of those complicated, aggressive advertisements…

We’ve got to shake things up a bit, don’t we?

The system is broken if we’re doing it the old way, and you can easily avoid falling into the same traps so many advertisers do by following this Facebook Funnel Formula instead.

Use landing pages if you want to see serious conversion…

Focus on high-ticket offers if you want to make a real return on your investment…

And keep it simple if you want to avoid the convoluted funnels and strategies for good.

Now, at this point, you might be thinking,

Okay, that’s all well and good…

But I don’t know WHAT to actually create in terms of a lead magnet?

How do I narrow down my training into a free ‘cheat sheet’ that my market wants!?

Don’t worry, I’ve got a formula for that too 😉

Stay tuned for the next blog post in the series, because I’m blowing the secret to irresistible lead magnets wide open!        

It’s called The Cheap Tool I Use To Attract Dream Clients Using Facebook Ads .

And if you’re feeling the value of this already blowing your business wide open, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂

Or maybe you’re wondering…

Okay, I get all that, but how do I actually write a Facebook ad?!

It’s all well and good to set up the funnel, but what do I say to draw people in in the first place?

If you feel like that, I get it.

Copywriting doesn’t come all that naturally for me to, but I’ve learnt an awesome way to be able to write Facebook ad copy, even if you’re not a trained writer.

I’ll share about that with you with My Million Dollar Facebook Ad Template (Perfect Even If You’ve Never Written An Ad In Your Life)

Stay tuned for that, because I have a feeling that Facebook might just be that thing you’ve been looking for…

Until then,

Grace

xx

From The Desk Of Grace Lever
Aldgate, South Australia

Grace here,

I felt like such a fraud.

When I made the decision to start selling $5,000 programs at the beginning of my consulting career – I felt like such a fraud.

“Who am I to be selling such high priced services?” I constantly said to myself.

And the thing was…

I knew what I had was valuable…

And I knew the marketing automation skills could really help grow businesses (I already had a few client wins under my belt at that point), and yet…

I still felt so incongruent selling $5,000 packages!

I felt like every time I got on the phone I’d be “found out.”

So why did I do it?

Well, it’s pretty silly, actually. But I find this happens to sooo many female entrepreneurs it’s not funny…

The reason I persisted in selling high priced programs even when I wasn’t comfortable with it was that this marketing guru I was following at the time said… “If you’re not selling at least a $5,000+ package then you’re not a real consultant!”

Have you ever had a marketing expert tell you that before?

Or that, “you’re selling too low, and you need to raise your price immediately!”

It feels so uncomfortable, right?

Well, being relatively new in my entrepreneurial journey I believed him.

So I “jacked up” my prices no matter how uncomfortable or intimidated I felt, and, I lost 24 sales in a row!

I think one of the big reasons I lost those sales is because the prospect could tell something wasn’t right….

It’s like I was telegraphing a “Don’t buy this program! It’s not worth $5,000!” message to their subconscious…

Then they would run for the hills!

But after I started learning from some true sales experts, I had an internal transformation that allowed me to confidently and congruently sell a $5,000+ package, even though I was still fairly new.

Let me tell you what happened…

Not long after I got that sales consult framework, I began learning from sales guru’s who actually knew their stuff…

And, so I told one of them…

“You know, I’m struggling so much with selling these high priced programs. I just feel like a fraud… Is this something I have to just get over? I don’t want to feel like this!”

And to this day I remember his response so clearly because the instructions he gave changed the way I viewed selling high-ticket forever…

He said…

“Grace, I want you to do something for me… Next time you’re on a call, I want you to ask your prospect one extra question… Once you’ve helped your prospect get clear about the goal they want to achieve, and you’ve mapped out your plan to achieve it, I want you to ask them this one question…

‘And I’m curious, if you could achieve this in the next 12 months with my plan, what would that be worth to you?’

Then Grace, just wait for their response.”

It was not the answer I was expecting. But, nevertheless, I took his advice and implemented it on my next call.

I helped the prospect get clear on their goal…

I mapped out my plan of action to get them to that goal…

I asked them “the question”…

And then came the response…

“Wow, if you could help me with that, it’d be worth at least 100k to me this year alone!”

I was shocked. Blown away…

First, I couldn’t believe they just blurted out a number like that! And second…

I couldn’t believe how high the number was!

Thinking this was a fluke I repeated this exercise on the following call…

The response this time was different (but no less amazing)…

“Grace, if you could help me with that, it’d be absolutely priceless. Sure, the extra revenue in my business would be great. But I couldn’t put a price on being able to spend more time with my family. It would be invaluable.”

P.S. If you think you need a little help to turn all of this theory into your reality… Why not start inside my Doers Inner Circle with the support of 2,000 like-minded female entrepreneurs?  Secure a 30-day, risk-free trial of my Doers Inner Circle for just $1 USD.  And have me, my team, and an incredible hub of female minds in your corner for the next month xx 

Once again I was blown away.

And almost every time I asked that question I’d get similar responses…

“It’s worth at least 30k/mo to me Grace and would change my life…”

“Oh wow, probably over $500,000 over the next 10 years…”

“You’d save me and my team hundreds of hours a month Grace. It would take so much weight off my shoulders and theirs…”

And on it went.

And, as I continuously got these responses, I began to realize the $5,000 program I was selling them was absolutely insignificant to the results they were getting in return.

I realized that as Coaches and Consultants, whether you’re helping them grow their business or lose weight or repair their marriage or rebrand their company, your service is life transforming.

And that is incredibly valuable to people.

So valuable, in fact, that paying $5,000 to help them achieve that transformation is peanuts for what they get in return.

This process totally transformed that feeling of “oh my gosh, this is way too expensive” to “oh my gosh, they’re getting the best deal ever!”…

And allowed me to feel congruent and in full integrity selling my program 🙂

So, if you’re reading this, I want you to ask that question on your next sales call.

In fact, I want you to keep asking that question until you can truly see how valuable your service is, and until you start feeling that confident and congruence inside.

It doesn’t matter if you’re not in the “business growth” market like I am.

If you’re in a non-business related market like “weight loss” or “dog-training” for example, your prospects will still put a price on that transformation!

(Just ask, you’ll see!)

And when they do, you’ll finally understand how valuable what you sell really is, and will give you the confidence to start raising your fees fast!

But…. I want to address a question I know is running through a lot of brand new Coaches and Consultants reading this…

“Grace, I get what you’re saying. But how can I sell a $5,000 program when I don’t even have any client results yet?”

It’s a great question!

And the answer to that is…

You SHOULDN’T sell a $5,000 program if you haven’t got any results yet!

If you haven’t proven what you have works – why would you sell a $5,000 package?

You may have got results for yourself, but that’s not enough.

I know this flies in the face of what most “gurus” teach. But I also know if you’re completely new with ZERO client results behind you, no matter how much I try to convince you, you’re still going to feel out of integrity and incongruent.

So don’t do it.

(Personally, I think it’s totally unethical anyway).

My recommendation is this…

Tell your prospects that in the near future this program is going to be $5,000, but you’re dropping the price to $500 (or near that) because you want more case studies to go along with your incredible personal results!

You can even get the client to agree to giving you a video testimonial at the end of the program, if their results were great! 🙂

By doing this you sell at a level that’s far less intimidating if you’re just starting out…

And you’re also selling in a totally ethical, truthful, and congruent way!

I know brand new Coaches and Consultants want to skip this phase and go right to selling $5,000+ programs without any results, but that’s a recipe for disaster…

And it’s actually a recipe to hold back your results for longer!

Get great client results first.

Then, once you’ve got some good case studies and you have proof your system works – you can raise your fees as high as you want 🙂

Now let me ask you…

Do you think this approach will take a bit of a load off?

I know it does when I tell my students who are brand new.

Bottom line: Don’t feel like you have to sell a high-ticket program just because some “guru” said that if you don’t, you’re not a “real” Coach/Consultant or aren’t taking business seriously enough or blah blah blah…

It’s baloney!

With that being said…

What I want to do now is give one more tip on how to actually put together a $5,000+ Coaching or Consulting program (without it taking months to create).

You see, one of the big misconceptions about selling a high-priced program is that you need a lot of content and coaching/consulting sessions.

Nothing could be further from the truth, ladies!

If you think you need a little help to turn all of this theory into your reality… Why not start inside my Doers Inner Circle with the support of 2,000 like-minded female entrepreneurs?  Secure a 30-day, risk-free trial of my Doers Inner Circle for just $1 USD.  And have me, my team, and an incredible hub of female minds in your corner for the next month xx 

Here’s why…

Remember a few paragraphs ago I said the prospect is buying a ‘transformation’, right?

I didn’t say content…

I didn’t say coaching/consulting sessions…

I said a “transformation.”

So the real question you have to ask yourself is…

What’s the least amount of content and coaching/consulting they need to get that transformation?

Yes, least.

Don’t think that just because your program is $5,000 that you need to put in 25 coaching/consulting sessions when 12 or even 4 will get them the transformation.

You AND your prospect don’t want to spend 25 weeks in something if they don’t have to, right?

Remember that.

So I want you to sit down and think about the big outcome you’re helping your prospect achieve in their life/business.

What’s that big outcome they’d find hugely valuable if you helped them get there, and would see $5,000 as peanuts compared to its value?

Now, map out the steps on how you’d help them achieve it (between 3-7 steps is usually a good number).

And finally, ask yourself…

What content/coaching do they need to help them get through each of those steps (remove anything not absolutely necessary to get the transformation).

And what you’ll have now is the “bare bones” of your $5,000 program.

So what do you do with it now? Go create all the content, right?

Wrong.

You go sell it!

Yup, you go sell it 🙂

Then, once you make that first sale, simply create the program one week at a time. Just make sure to be one week ahead of your client.

This huge tip will allow you to start selling NOW without having to create any content in advance.

So many Coaches and Consultants spend months (and sometimes years) creating programs, only to find out no one wants them after all that effort.

Don’t make the same mistake (I’ve definitely done it).

Map out your offer first, then go sell it!

(And sell it at a price you’re comfortable with taking into consideration what you’ve learned in today’s post).

With that being said…

I hope you’re now more confident going out and selling a $5,000 program (and if not, keep asking “the question” and you’ll get there fast).

X

Grace

If you think you need a little help to turn all of this theory into your reality… Why not start inside my Doers Inner Circle with the support of 2,000 like-minded female entrepreneurs?  Secure a 30-day, risk-free trial of my Doers Inner Circle for just $1 USD.  And have me, my team, and an incredible hub of female minds in your corner for the next month xx 

From The Desk Of Grace Lever
Aldgate, South Australia

Hey Lovely,

In a digital world, events are a core part of the way we run, and how we create that extra layer of connection and support. 

This week we welcome our Events Manager Emma who takes us through her top tips on running a stress-free event that packs value, creates impact, makes guests feel at home and leave with inspiration. 

Over to Emma. 🙂 

Hi! At the Doers Way, we’re always either planning or running an event… as one wraps up it’s time to start planning the next and that’s because the most popular venues and the best suppliers book out fast. 

We start the planning process early so that every task gets ticked and nothing falls through the cracks… and one event we particularly love to run is our Diamond Doers Masterminds at our home base in the Adelaide Hills. 

Diamond Doers is our top-tier membership program… where we strive to create a preeminent event experience every time. 

We adore welcoming these ladies, some who travel from the other side of the world to see us…

And after running this workshop-style event like clockwork, we thought we’d share how we make our guests feel super-looked after… 

To hopefully give you some inspiration and tips for your next event!

(Because the last place you want to find yourself is wide-eyed at midnight wondering if you locked that special order of gluten-free catering in.) 

Let’s start with pre-prep. 

Knowing as much as you can about your guests before they even arrive will make them feel like you already know them, and so much more welcome as soon as they step through the door. 

We do this by sending out an event questionnaire 1 – 2 months before the event that captures everything from key information about their business, to their dietary requirements and coffee order. 

We do this so we can tailor each teaching to their current roadblocks, challenges and business level. 

(We also know that coffee = life for many of us 🙂 

We then use this information to build out the program, pass it to vendors and outline everything to our guests in the lead up… so they feel 100% in the loop. 

So lesson 1… tease out as much information in the lead up as you can to help you plan out and create a custom-built event where guests feel considered and cared-for. 

My next tip is to keep your event consistent and professional.

We put a lot of emphasis on aesthetics and creating a warm and welcoming environment that wows guests at first sight. 

As such, we always order fresh flower arrangements from our local florist to make the room look and smell beautiful. 

We have music playing in the background at arrival and break times, and we have a dress-code for our team to create that extra layer of professionalism. 

(Not that your staff have to come in their ball gown, but making sure that you actually set dress code standards for them can make your event look more cohesive and pulled-together.) 

Having extra support on the day will help your event consistently flow… but if you don’t have a team yet, maybe think about getting a close friend or even a family member to help you out. 

When you’re on stage or presenting in front of your guests, you don’t want to be thinking about catering or whether everyone has a car park. 🙂 

Having someone you can trust to hand those small but essential tasks to will help your Genius shine. 

Next… always factor in down time. 

Planning events can often look like a lot of cramming to fit the most in… but don’t underestimate the power of space to let it all soak in. 

When we plan our events we always allow an hour for lunch, because we know our guests get the best results when they’re feeling relaxed and refreshed. 

Also, overwhelm can kill buzz in the room. 

And lastly, be approachable. 

Whilst I know that getting a lot of suggestions and requests throughout your event can become draining… making your guests feel like you’re there to support and listen to their concerns or even praise is a recipe for success. 

I hope this gives you guys some ideas for your next event… and that you can enjoy running them as much as I do. 

xx

Emma