From The Desk Of Grace Lever
Aldgate, South Australia
Hey lovely,
Who runs the world?…
Female entrepreneurs!
There’s nothing more inspiring than a strong independent woman.
I LOVE being an entrepreneur. And, I’m so PROUD to have built a business that supports other women in their own business endeavours.
I am lucky enough to have an Inner Circle filled with inspirational women. I have made it my personal mission to inspire THEM to grow and thrive in both life and business.
“Being a woman in business doesn’t come without challenges. My advice? Surround yourself with other supportive women that encourage you, share ideas, and get you motivated.”
- Jessica Alba, Founder of The Honest Company
But it hasn’t always been easy…
Being a female entrepreneur isn’t all sunshine and rainbows!
Want help channeling your enthusiasm towards reaching your goals? Wish you had a support network holding you accountable, instead of doing it alone? Join The Doers Inner Circle on a $1 trial today, and gain the confidence and clarity to start growing your business.
There have been times when all I wanted to do is eat ice cream on the kitchen floor… and at times I did.
“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success.”
- Arianna Huffington, Co-Founder of The Huffington Post
Sometimes these moments are unavoidable… but there was something that would always help me get up and get DOING again.
For me, quotes were a HUGE motivational pick-me-up!
Now, I know this sounds kind of ‘fluffy’. And, if you know me, you know how much I distrust ‘fluffy’.
There is nothing wrong with dreaming big! So, hear me out here…
If you want something badly, chances are you will find a way to make it happen.
But, i’m telling you now Darl, it’s going to take a lot more than a few vision boards.
I remember a time when I was drowning in debt…
I had just left my corporate job and decided to embark on the exciting journey of becoming a female entrepreneur.
I could see the end goal and I thought I was going to be a success within the year.
All I wanted is to serve women in a way that got THEM results. Show them that they’re not alone, and quite literally change lives.
I thought I was equipped for the challenge… but in reality I knew nothing.
I was stuck in the manual day to day… dreaming of what could be.
Only when I stepped out of my comfort zone and took action did I start to see real results.
Not sure how to break through those tough roadblocks? We can help. Join The Doers Inner Circle in a risk-free trial today, and start working smarter (not harder).
Because, success isn’t just about dreaming it’s about DOING.
“Always aim high, work hard, and care deeply about what you believe in. And, when you stumble, keep faith. And, when you’re knocked down, get right back up and never listen to anyone who says you can’t or shouldn’t go on.”
- Hillary Clinton, American Politician and former First Lady of United States
The nature of being an entrepreneur means that we need to embrace ambiguity and become comfortable with being challenged every day.
Have you ever ridden a roller coaster?
Well, being a female entrepreneur means you’re riding a constant roller coaster of emotions. You can experience dizzying highs, and crushing lows.
But, just like in real life, seeing others go through the same experience and survive can be the push you need to get on the ride.
Quotes are my personal way to connect with some of the greatest female minds of our age.
Think Oprah Winfrey, Cher Wang, Coco Chanel, Gail Blanke…
They have all ridden the roller coaster, but instead of letting the fear crush them – it made them stronger.
So, what makes quotes so powerful?
Humans are naturally aspirational.
Seeing the successes of others can be influential in changing our thinking and helping us see something in ourselves that we want to change or overcome.
And, understanding how others have achieved success can be a pilar for your own.
BUT –
Remember, each and every one of us has a different goal and is after a different result.
Are you stuck sweating the small stuff? Join The Doers Inner Circle on a risk-free trial today, and we can show you how to break through your mindset roadblocks and start seeing results.
Don’t define your success by what others have achieved.
Create your own path and be proud of the outcome!
“Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.”
- Anne Sweeney, Co-Chair of Disney Media Networks
SO –
Here are 47 of my personal favourite quotes from famous and inspirational female entrepreneurs – to get you in the right mindset for success.
Nuggets of wisdom from some of the most influential and talented women in their field.
“Knowing that things could be worse should not stop us from trying to make them better.”
- Sheryl Sandberg, Facebook CEO, Author
“It was a risk. I had a husband and I was pregnant with my oldest son. But I don’t look at risks the way other people do. When you’re an entrepreneur, you have to go in feeling like you’re going to be successful.”
- Lillian Vernon, Founder of Lillian Vernon Corporation
“If you’re starting something on your own, you better have a passion for it, because this is hard work.”
- Sallie Krawcheck, Co-founder of Ellevest
“On my own I will just create, and if it works, it works, and if it doesn’t i’ll create something else. I don’t have any limitations on what I think I could do or be”
- Oprah Winfrey, Talk Show Hostess, Producer, Philanthropist
“Always aim high, work hard, and care deeply about what you believe in. And, when you stumble, keep faith. And, when you’re knocked down, get right back up and never listen to anyone who says you can’t or shouldn’t go on.”
- Hillary Clinton, American Politician and former First Lady of United States
“Life-fulfilling work is never about the money- when you feel true passion for something you instinctively find ways to nurture it.”
- Eileen Fisher, Clothing Designer and Founder of Eileen Fisher Inc.
“If you can offer a free tier that provides a lot of value, it will naturally help your product to spread much more rapidly.”
- Melanie Perkins, Co-founder of Canva
“My advice is to focus on the importance of forging a long-term relationship, whether with colleagues, partners, or customers. It is often easy to get caught up in short-term decisions.”
- Sheila Lirio Marcelo, Founder of Care.com
“Dear optimist, pessimist, and realist – while you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist!”
- Lori Greiner, Inventor, Entrepreneur and Television Personality
“I have never worked a day in my life without selling. If I believe in something, I sell it and I sell it hard.”
- Estee Lauder, Co-Founder of Estee Lauder Companies
“I work really hard at trying to see the big picture and not getting stuck in ego. I believe we’re all put on this planet for a purpose, and we all have a different purpose… When you connect with that love and that compassion, that’s when everything unfolds.”
- Ellen DeGeneres, Comedienne, Producer, Writer
“If people are doubting how far you can go, go so far that you can’t hear them anymore.”
- Michele Ruiz, President and CEO of Ruiz Strategies
“A strong woman believes that she is strong enough to face her journey; and a woman of faith believes that it is in this journey that she will become strong.”
- Millie Leung, Entrepreneur, Author and International Speaker
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”
- Sara Blakely, Founder of Spanx
“If Plan A doesn’t work, the alphabet has 25 more letters.”
- Claire Cook, Author, Entrepreneur, Publisher, Motivational Speaker
“Success isn’t about how much money you make, it’s about the difference you make in people’s lives.”
- Michelle Obama, First African-American First Lady of the United States
“We need to get women to the point where they aren’t apologizing. It is time to take ownership in our success.”
- Tory Burch, CEO and Designer of Tory Burch
“The key to success is to start before you are ready.”
- Marie Forleo, Entrepreneur, Writer and Philanthropist
“We need to re-shape our own perception of how we view ourselves. We have to step up as women and take the lead.”
- Beyonce, Award Winning Singer
“I never dreamed about success. I worked for it.”
- Estee Lauder, Founder of Estee Lauder Cosmetics
“There is no better personal development tool than running your own business.”
- Ali Brown, Award-Winning Entrepreneur and Business Coach
“If you are starting your own business, the best shortcut is to find a good mentor.”
- Kim Kiyosaki, Entrepreneur, Author and Financial Educator
“Women are the largest untapped reservoir of talent in the World.”
- Hillary Clinton, American Politician and former First Lady of United States
“Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.”
- Oprah Winfrey, Entrepreneur, Producer and Philanthropist
“You are going to often find that to step into your biggest opportunity, you will be asked to move through your biggest fear or insecurity.”
- Ali Brown, Award-Winning Entrepreneur and Business Coach
“A lot of people are afraid to say what they want. That’s why they don’t get what they want.”
- Madonna, Recording Artist, Actress, and Entrepreneur
“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”
- Mary Kay Ash, Founder Mary Kay Cosmetics
“Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.”
- Anita Roddick, Founder of The Body Shop
“If you are committed to creating value and if you aren’t afraid of hard times; obstacles become utterly unimportant. A nuisance perhaps; but with no real power. The world respects creation; people will get out of your way.”
- Candice Carpenter, Founder of iVillage.com
“Aerodynamically the bumblebee shouldn’t be able to fly, but the bumblebee doesn’t know that so it goes on flying anyway.”
- Mary Kay Ash, Founder of Mary Kay Cosmetics
“Successful people understand that you don’t need to make things complicated.”
- Anne McKevitt, Entrepreneur, TV Personality, Author and Philanthropist
“In any business, it is impossible to do it half-heartedly and succeed.”
- Millie Leung, Entrepreneur, Author and International Speaker
“Striving for excellence motivates you; striving for perfection is demoralizing.”
- Harriet Braiker, Author and Stress Management Expert
“Until you’re ready to look foolish, you’ll never have the possibility of being great.”
- Cher, Recording Artist, Emmy Award–Winning Television Personality, Award-Winning Actress, Director, Record producer and Philanthropist
“Even if you don’t have the perfect idea to begin with, you can likely adapt.”
- Victoria Ransom, Wildfire Interactive Co-Founder
“If you don’t get out of the box you’ve been raised in, you won’t understand how much bigger the world is.”
- Angelina Jolie, Award-Winning Actress and Philanthropist
“If I hadn’t had mentors, I wouldn’t be here today. I am a product of great mentoring and great coaching.”
- Indra Nooyi, CEO of PepsiCo
“Stay on your game and keep going for your dreams. The World needs that special gift that only you have.”
- Marie Forleo, Entrepreneur, Writer and Philanthropist
“If you are giving a lot of value, if you are making an impact in people’s lives, it will be reflected in your bank account.”
- Millie Leung, Entrepreneur, Author and International Speaker
“It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions.”
- Joanna McFarland, Co-founder of HopSkipDrive
“Do not focus on numbers. Focus on doing what you do best. It’s about building a community who wants to visit your site every day because you create value and offer expertise.”
- Cassey Ho, Founder of Blogilates.com
“You have to see failure as the beginning and the middle, but never entertain it as an end.”
- Jessica Herrin, founder and CEO of Stella & Dot
“If you know too much before the start, then you will get overwhelmed. Come up with an original idea, and don’t copy because there will be no passion. You need that otherworldly passion. Just start.”
- Jeni Britton Bauer, Founder of Jeni’s Splendid Ice Creams.
“Don’t try to do everything by yourself, but try to connect with people and resources. Having that discipline and perseverance is really important.”
- Chieu Cao, Co-founder of Perkbox
“You have to get good at ceding control and not taking things personally. Even seasoned entrepreneurs have struggled with that. I think it’s about not taking failures personally and also not taking successes personally.”
- Leila Janah, Founder of Samasource and LXMI
“Your ability to attract, evaluate, and forge strong working relationships with co-founders, early employees, and investors often mean the difference between failure and success.”
- Clara Shih, Co-founder of Hearsay Systems
“Most of us want to tell our coworkers or friends, or husbands or wives, our ideas. For what reason? We want validation. But I feel ideas are most vulnerable in their infancy. Out of love and concern, friends and family give all the reasons or objections on why [you] shouldn’t do it. I didn’t want to risk that.”
- Sara Blakely, Founder of Spanx
“[Don’t] let anyone convince you that your dream, your vision to be an entrepreneur, is something that you shouldn’t do. What often happens is that people who are well meaning, who really care for us, are afraid for us and talk us out of it.”
- Cathy Hughes, Entrepreneur, Radio and Television Personality, and Business Executive
So, Lovely, feeling inspired?
Sometimes all you need to push through the hard times is a little motivation and a lot of advice.
Quotes aim to encourage and motivate…
BUT –
They don’t have the power to grow your business – that’s in your hands.
Reading the experience of others serves to clarify what YOUR dreams and aspirations are, helping you think clearer and stronger.
However, knowing isn’t helpful unless you take the next step.
Building a business is about Doing (not Dreaming), so it’s time to take your clarity and ride that roller coaster.
Jump into action and use this motivation to get DOING.
Ever wanted a step-by-step guide and proven roadmap (for growing your business) to follow instead of making it up as you go along? Access my 7-figure coaching advice, and a huge community of like-minded women to keep you accountable.
“Success doesn’t come from what you do occasionally. It comes from what you do consistently.”
- Marie Forleo, Entrepreneur, Writer and Philanthropist
Xx
Grace
From The Desk Of Grace Lever
Aldgate, South Australia
Grace here,
And what I’m about to reveal to you is going to be a little controversial, especially if you want to use or have been using Facebook Ads to grow your business.
I’m going to tell you why you should boycott Facebook Ads…
And how if you use it, you’ll almost certainly be flushing tens of thousands of dollars down the drain…
And won’t ever attract the high-paying clients you want.
But most importantly if you are interested in profiting from Facebook Ads…
I’m also going to reveal how I can spend over $100,000 per month on Facebook Ads (even though costs have tripled over the last 12 months)…
And how I’m also getting a 5 to 1 return on that ad spend… even in a cluttered market.
Meaning for every $1 I spend, I’m getting $5 back or more…
But first, let me explain what happened when I discovered the gold nugget that was Facebook advertising a few years ago.
It was revolutionary at the time… it changed everything for me and my business.
Not only could I easily get my offer in front of my ideal clients at the click of a button…
But Facebook would help me do it in the most effective and profitable way possible! Jackpot.
I was flying high, spending $1 and making back $3.
My biggest victory came when I discovered my webinar funnel.
I’d pay $100, and make back $500 every time!
That was how I got my first 5000 students in my coaching programs…
All off the back of Facebook advertising.
I was on top of the world… I thought I’d cracked the secret to sales that would see me through to retirement…
But very quickly I discovered that wasn’t the case.
The price for the ads started to rise, and my profits began to drop.
I was making less and less from my ads, until one day, I slipped into the negatives!
I was losing money in a desperate attempt to make it, so I had no choice but to switch my webinar ads off.
I was at such a loss.
Why
Well, I’d spent time as a digital marketing coach, helping other businesses attempt to make a return using other advertising platforms…
Google, SEO, AdWords, and all other sorts…
And I knew that Facebook had made those basically obsolete.
Instead of paying thousands, you could pay cents on Facebook and get a massive return…
And instead of getting your message in front of maybe a thousand people, you had access to the two billion active users on Facebook every day!
Facebook advertising was such a no-brainer for me.
I’d watched as harnessing the power of these ads had grown my client’s businesses incredibly fast…
And witnessed it in my own business too.
Facebook ads got me to 6-figures in 6-weeks, and 7-figures in 12 months!
I knew the platform was beyond powerful, but my reality didn’t look quite so good.
Here’s the thing…
As I’d grown more and more excited about Facebook advertising, so had my competitors.
While my webinar funnel had been live, my competitors doubled, leaving me drowning in a much more saturated space than I’d originally ventured into.
Facebook had a stronger corporate push than ever…
And there were more ads popping up, whether audiences were viewing it on a mobile or desktop news feed.
Honestly… this gave me a lot of doubt.
Like I said, I knew that Facebook was the secret sauce to affordable business advertising…
But it was intimidating knowing what was out there.
Really, knowing who was out there… big name competitors were targeting the same people I was.
I started to blame myself and question EVERYTHING I did.
“My Facebook ad copy isn’t good enough…
I’ve clearly stuffed something up in Facebook Ads Manager… or I haven’t created my custom audience right… because I’m really not techy enough for this…
My Facebook Ad campaign isn’t sharp enough… my Ad sets are blending in…
My Facebook page isn’t cutting through the clutter…
I’m targeting the wrong Facebook users or have the wrong Facebook Ad types…
My video views have dropped – maybe they aren’t right either…
My offer just can’t compete – I’m not experienced enough at what I do…
These were all the crazy thoughts running through my head as I laid the blame on myself.
And even though I knew Facebook was worth my while and I was capable of getting results, my mind was full of these doubts that I couldn’t shake…
So much so, I was considering boycotting it altogether.
The price of ads was simply too hard to justify…
And it didn’t seem like anyone had any answers.
Before I threw in the towel on paid advertising though, I decided to reach out to some of the ‘social media experts’ I’d seen in the Facebook advertising space.
They threw all sorts of suggestions at me:
Just write your copy differently, and then you’ll make a sale…
Check your targeting options reflect your target audience…
Run a traffic campaign and just send people to your website where they can buy…
Tweak your call to action…
Review your landing page…
Spend some cents on a photoshoot – it’s your images that are losing you money…
Focus on likes and brand awareness instead of sales, so you can build up a following to sell to.
Does this advice sound familiar to you at all!?
Well, believe me, I tried it all.
I tweaked my ads, I changed their focus, and I threw so much of my energy into trying to get my
viewers onto my website, or to like my page…
But I still wasn’t seeing cash results – you know, the ones that matter.
All these tips and tricks were taking me more time to implement than I was actually spending coaching female entrepreneurs…
You know – what my business actually exists to do.
It felt like I was just pouring time and money into a holey bucket!
I’d invest and invest, and sure it’d fill up for a second with new leads and prospects…
I knew that these gurus weren’t giving me the right advice, but truthfully, I was frustrated at myself too.
I was supposed to be a pro at this marketing thing… I’d worked in Google Ads for years, so why wasn’t this knowledge translating into Facebook Ads too?
Why had my results changed so drastically, just because my market had got more saturated?
I decided that I needed to draw a line in the sand and step back.
So I grabbed out my laptop and logged into my account.
I scrolled through my page, past the pictures of friends weddings, cat videos, and statuses…
And focus instead on the ads being targeted towards me.
It was hard sometimes to notice them, as they just blended in.
Facebook’s algorithm had dictated what kinds of ads I’d be interested in, so my feed was full of everything from office supplies, to celebrity chefs, to funnel builders, to episodes of The Bachelor…
But as I scrolled through each of these ads it dawned on me:
Everything these brands were using…
All these strategies the gurus were teaching…
Well, it was all just very complicated.
Laughably complicated sometimes!
The strategy was weak, the copy was aggressive, and the offers were just really low value!
Nothing appealed to me from these ads because they were just too complicated…
“Buy my this…”, “Join my that…”, “Come to my xyz…”
So that’s when I decided to take a different approach.
I was overcomplicating things too.
I was selling low-ticket items, and being way too upfront with my offer.
You see, there’s a distinct difference between Facebook Ads and other platforms like Google for example.
When your market Googles you, they’re actively looking for your solution to their problem.
They’re a hot audience, halfway through the buying process before they even arrive at your website.
So if someone’s typing in “yoga teacher, Sydney” into the search bar of Google…
Safe to say, they’re looking for a yoga teacher in Sydney.
So, your ad can ask them up front: want to do yoga in Sydney?
Where so many marketers go wrong (like I was too) is that they treat Facebook in this same way.
You see, what I realised is that Facebook is a much cooler audience.
They’re not looking for you – they’re just scrolling through pictures of their friends.
But, because they might love yoga, and live around the corner from your studio, your job will be to interrupt them. To stop that scroll.
And we have 2 choices: we can be like basically every other advertiser in our market, and go straight for the kill on Facebook too…
Or, we can take a different approach: a “Give First” approach.
This was my great discovery that changed the game for me with Facebook.
The “Give First” approach means offering them something for free to start the conversation.
You know, like a downloadable, or a cheat sheet, or a 6-minute workout video they can do from home if you’re that yoga teacher, for example.
And then, you can carry them into the next part of the sale – gently!
Throughout this process I learned really quickly that Facebook is a fantastic platform to throw money at, and get no results (if you’re into that)…
Unless you ignore all that silly ‘guru’ advice out there about trying to get likes or website hits…
And focus instead on giving your prospects value before asking them to buy from you.
Stopping the scroll, remember?
When I realised this, I knew it was time to launch something fresh.
For once, it wasn’t about the ad itself – it was about the funnel.
It was about offering my ideal clients something that was of value to them, and dropping them into a funnel that would also provide them with immense value.
Sure, the factors like the copy, the image and the ads you’re running all play into it…
But there’s no doubt in my mind that the money-making part of your ad will be the funnel you’re sending your interested viewers to.
So I built a funnel.
I scratched my old way of doing things, and threw those gurus suggestions out the window and I just built a simple funnel.
It looked like this:
1.A Facebook Ad that sent people to…
2.A “Give First” lead magnet, that on downloading took them to…
3.A thank you page, that invited them into a consult.
Three steps was all it took…
To get back on top of the Facebook game.
I put this plan into action, and all of a sudden people started clicking on my ads…
The opt-in costs weren’t amazing, but there were better than before…
And the cool thing was, I got a couple of consults right away!
They were still too expensive to justify though, but they told me I was on the right path.
I tweaked my lead magnet, relaunched the campaign…
And the cost dropped again!
All of a sudden, the flood gates opened.
Like clockwork, I watched as my ads started working – finally!
No matter how much I invested into them, I’d get a return like nothing I’d seen before.
And the best part of this great funnel was that it didn’t just work once…
But over and over again!
What a flipping dream, right?!
Talk about breakthrough!
In the space of 2 years, I’ve made $20 million just from these ads alone.
All because I was advertising the right offer – a high ticket, high-value offer…
In the right way – by first offering to give them value, like a downloadable cheat sheet!
Eventually, I’ve also been able to build up my backend to take risks with low-ticket sales too…
Like spending $50 to get a $35 book sale, in order to draw in new very warm leads I can engage with later.
And most of my competitors out there in the marketing game can’t take these kind of risks, because they’ve never taken the time to build out their powerful Facebook Ad funnel properly…
Which makes me even more able to cut through my saturated market.
Since I discovered and launched this simple funnel, our profit margins are even better than they were before…
And since sharing this funnel with clients, they’ve been able to see the same game-changing results in their businesses too!
Results that, let me remind you, are coming even while advertising prices are still going up.
Your competitors don’t know this secret advantage, and trust me, they’re running scared.
At some point, the advertising costs are going to plateau, and while I don’t know when, I think it’ll be soon.
It’s simply going to become too expensive for people who don’t know how to run ads properly…
I watched first hand as the same thing happened with Google Ads – the price went up and up and up, until one day it stopped.
So, we’ve got a huge opportunity in front of us as female entrepreneurs, right?!
We can run scared with our competitors, turning to other means of advertising that might look cheaper for now, but inevitably have the same fate as those that have gone before them…
Which means kissing our market goodbye, right?!
Because we’ll no longer have one of the most powerful platforms on our side to get our message in front of the right people.
Our leads won’t be nearly as qualified…
And our investment in advertising won’t be nearly as powerful.
Or, instead of running away…
We could run alongside Facebook instead, using it for what it’s worth, but doing so in a smart way that doesn’t burn a hole in our wallet.
When stock markets crash, that’s the prime time to invest in stocks…
When Facebook prices go up, it’s the same philosophy – it’s time to invest.
I’m just one woman, sure, but my results speak for themselves…
Not to mention, the results from thousands of female entrepreneurs I’ve worked with to help implement this simple, one-funnel strategy in their Facebook ads too.
So as far as I see it, those 2 options are all we’ve got:
Go with the old system, and end up boycotting Facebook forever, because it’s really not going to be profitable…
Or take a new, Give-First approach, and harness the power of Facebook ads in a way your competitors aren’t.
Impact more people…
For less money (did someone say, spend $1 and make $3, again?!)
I hope this advice has been useful for the next time you’re creating your ad.
Grace
xx
From The Desk Of Grace Lever
Aldgate, South Australia
Hey Lovely,
I constantly see female entrepreneurs struggling to map out their online course.
As in… They don’t know what modules and lessons to put inside, in what order.
It turns into a complicated jumble in their head, making them put their course in the too-hard basket…
Take months or years to launch it…
Or even shelve it forever and miss a slice of that $150 billion e-learning industry that’s just waiting to be staked.
Years ago I stumbled upon this simple strategy of mapping out a course logically and in a way that flows…
And I promise you, once you know this you will never wonder what to put inside your course again.
And you’ll see it’s so simple, so you don’t have to waste another second stuck in course creation limbo.
And the way it works is this.
Right now, you’re encoded with a unique Genius Zone that shows people the way out of their most painful frustrations.
And this Genius Zone might have four or even five courses in it.
That’s where things can get really confusing.
A lot of people have so many thoughts, ideas and opportunities swirling in their minds…
And the challenge is to pull all that knowledge and experience into one, beautiful structured signature program that’s simple for your market to pick up and consume.
I was recently talking to someone and I said to her, “Right, I want you to structure out your course and be really selective in what you put inside. Don’t overdo it.”
She came back to me with an Excel spreadsheet and each lesson had its own row.
There were 487 rows. 487.
Can you imagine doing a course that contained this many lessons?
People would get overwhelmed and probably cry by the end of module one.
This lady had 10 courses in her head and was trying to squeeze them all together.
You just have to be selective and pick one.
So how do you do that when there is so much ground to cover?
I have a framework to make this process super simple, and lets you to create a short, sharp and concise course with modules and lessons that flow.
When you’re creating a course, you’re going to have a journey that you’re taking people on, right?
You’re taking them from A to Z.
Firstly, figure out what A and Z represents for your market.
Think of A as the problem. This is where they are today.
They’re stuck in this problem because they don’t have your Genius Zone.
Whether it’s not being able to put their child to sleep, and as a result, they haven’t slept in two years…
Or maybe they don’t know about nutrition and eating for their body type, so as a result, they’ve really been struggling with their weight and yo-yo dieting.
Or maybe they’re a business owner and they don’t have your social media marketing skills.
So as a result, their social media doesn’t have the credibility that paints them as an expert.
Outline that problem in less than a sentence. What does it feel like to be in that situation?
You might find this hard to crystallise upfront because you don’t have this problem. It’s your Genius Zone, right?
So imagine them in the middle of the night, on the floor with a tub of ice cream, devastated about this problem. Imagine that moment and write it down.
Maybe you’re like the business I had, which was an automation coaching agency that helped people who were burnt out and exhausted from a running manual businesses and could not take one more day.
That’s how I’d write my market’s problem out.
Then, at the other end of the page, I want you to write out what their brand new day looks like, in just a few words. This is the ‘Z’ part, where you’re taking them to.
So at the end of my automation coaching course, my clients were able to have a streamlined, systemized business that could run hands-free, where they could save eight hours every single week.
Or maybe your sleep training course is able to give a mum six hours of sleep back a night from three months of age.
So what does that brand new day look like? At the end of working with you, what can they achieve?
If you had that person on the kitchen floor in front of you, and you’re allowed to tell them six steps to leave their problem…
What would those steps be?
What steps do they need to take from a constantly crying baby to getting 6 hours of restful sleep a night?
You can have up to eight steps…
And sometimes you end up with 10, so you might think “Ok, let’s simplify this. These two steps could actually be one.”
These steps end up becoming the modules for your course.
Can you see the power of this?
And once you’ve got the modules locked in, simply put six to eight lessons under each one and you’re good to go.
This process allows you to take all of that confusion and stuff that’s up in your head, and simplify it right down.
And you are not allowed to have more than eight modules. Sorry, that’s my rule.
I hope this has made mapping out your beautiful signature online program easier…
So you can take all the knowledge swirling up in your head and start monetising it.
xx
Grace
If you think you need a little help to turn all of this theory into your reality… Why not start inside my Doers Inner Circle with the support of 2,000 like-minded female entrepreneurs? Secure a 30-day, risk-free trial of my Doers Inner Circle for just $1 USD. And have me, my team, and an incredible hub of female minds in your corner for the next month xx
From The Desk Of Grace Lever
Aldgate, South Australia
Hey there, Grace here.
Today, we’re going to dive straight into the 3 main mistakes that advertisers make when it comes to Facebook ads…
Mistakes I’ve made too, that once cost me $30k in one totally avoidable campaign.
But mistakes that you don’t have to make, if you choose this different route.
And here’s the best part…
These mistakes have absolutely nothing to do with Facebook ads.
Sure, I’m going to teach you later HOW to actually write an irresistible Facebook ad…
But the reason people are failing has less to do with the ad itself…
And more to do with what comes next.
Pssst there’s a LOT more I have to share with you to avoid traps like these and then some… and because you’ve taken the step to read this blog you’ve proved you’re a Doer already, right? So I’m going to let you in on it all for a single buck. Click through here and join My Doers Inner Circle on a $1 Trial and get access to my 7-figure strategies as well as the support of over 2000 like-minded female entrepreneurs.
So, to avoid sure-fire ad failure, and save yourself tens of thousands in the process, just keep reading…
You see, when I first started pursuing my “Give First” strategy in Facebook ads, I knew I was onto a good thing…
I was offering something that my audience wanted instead of just asking them to buy my product or service.
I had that right, but where was I going wrong?
Well, you see, as soon as they became interested and clicked through my ad to find out more…
I sent them to my website.
Introducing reason #1 why most Facebook ads flop – sending your viewers to your website.
This sounds great in theory – what else are you supposed to do?!
It seems like common sense to send people through to a page on your website, doesn’t it?
Well yes, but there’s a big problem you see…
Websites have navigation bars.
Websites have links to blogs.
Websites have sidebars, pop-ups, home pages, contact forms, and everything else.
And as a result, there are just too many decisions that your traffic are invited to make while they’re on that page!
Don’t get me wrong, websites aren’t bad in and of themselves – you need one, it’s 2020.
But your website isn’t where you need to send your traffic to from your Facebook ad.
So where is?
A landing page!
The first landing page at the start of your Facebook funnel, to be exact.
Your landing page looks similar to your website in terms of branding, but the key difference of this page (and every other page in the rest of the funnel I’m going to show you) is…
There’s only ONE action people can take.
For example, on the page you might say…
Want to download my free cheat sheet (aka. Your “Give First” lead magnet) – yes or no?
Want to watch a free 15-minute workout video – yes or no?
Want to access my free business roadmap – yes or no?
By giving them this one option, your landing page will convert infinitely better than your website would!
Just quietly darl – this will be your secret advantage when it comes to Facebook ads.
A website will typically convert at around 5%…
So, if 100 people are interested in your ad, and clicking through to your “Give First” lead magnet, 5 of them will hand over their email address and take that next step.
But, listen to THIS…
If you’re sending those people who click your Facebook ad to your landing page…
One that might look a bit like this:
You’ll be looking at more like 50% conversions – sometimes more!
(I’ve even had girls in my community that have taken my landing page and applied it to their business, and converted at up to 77%).
So, instead of just 5 new emails, you can get more like 50 people giving you their name and email…
And taking that next step towards a sale with you.
Can you see the power in this yet?
One simple switch could see you having 5x as many people booking into your calendar than what your competitors are getting…
Nuts, right?!
And the other cool thing is, you can get software that will actually create these landing pages for you as well using their own templates.
So it’s totally easy to avoid throwing tens of thousands of dollars down the drain.
Once I realised that I was falling short by sending my Facebook ads to my website, I switched things up.
I created my lead magnet, and sent my ads to a landing page instead…
And thus became the first step in my Facebook funnel 😉
So, what was next? Once I had my client’s email address from their download, was that the point that I needed to go in for the kill and email them to buy my offer?
Well, not quite 😉
You see, that’s what the “7 Figure Facebook Funnel” is all about… taking your market from your irresistibly crafted Facebook ad that might look something like this…
To your value-packed lead magnet hosted on your landing page, which looks like this…
And then (and only then) to your offer, hosted on a thank you page that looks like this:
Here is where you’ll thank them for downloading your lead magnet and let them know it’s on its way, but in the meantime, they can find out more about your other offer to help them in a more tailored way.
Even the most inexperienced coach, consultant or professional servicewoman
Can literally create a 7-figure system from 3 web pages.
Simple, right!?
That’s the key, instead of creating complicated, convoluted funnels, all you have to do to have raving Facebook ad success is create one simple funnel…
With one simple ad, one simple landing page, and one simple thank you page.
And if you’re thinking ‘This is great Grace, but I’m not sure how to do this myself’ I’d love to help you! You can join my own exclusive Doers Inner Circle for $1 USD and get access to myself, my team and all of our Doing strategies right now 🙂
But, this brings me to reason number #2 why Facebook ads flop…
That being: the offer.
And no, I’m not talking about your lead magnet here (stay with me)…
I’m talking about something different.
When I first started offering my products and services through Facebook ads, I wanted to dip my toes in the water…
And as a result, I was focussing on promoting my low-ticket offers.
You know, my $27 mini-courses, $97 programs, and other lower-priced opportunities.
But here’s the thing…
Facebook isn’t going to charge you less if you’re promoting a low-ticket offer, compared to if you’re promoting a high-ticket one.
To actually make a return on my Facebook investment, I realised I needed to shift my focus.
The reason that advertisers are drowning in the rising Facebook advertising costs is because they never had this realization…
Fact.
Think about it, if you’re spending $100 on an ad, getting 20 people to opt-in to your lead magnet, and getting 3 people to book into your calendar…
Wouldn’t you rather those people buy a $2,000 product, instead of a $27 one?
Or let me put it this way…
Would you rather make $81 or $6,000?
I think it’s a no-brainer, right?!
But for so many people falling on their face with Facebook, they’ve missed this step.
So, instead of offering a $27 mini-course or $97 program…
Use your funnel to make real income, and as a result, real IMPACT on your client’s lives.
Whether it’s a high-ticket coaching program, a $2k online course, a VIP retreat, a one-on-one coaching service, or whatever else it might be…
Use your consult call at the end of your funnel to sell that, and you won’t go wrong 😉
It’s simple, right?!
That brings me to the third and final reason that advertisers flop when it comes to Facebook ads…
The biggest reason why my ad strategy is different, compared to so many others out there is:
It’s simple.
A lot of “Gurus” out there are teaching all these convoluted and complex advertising strategies that are cool on the surface, but are just so damn complicated!
And aggressive, too!
In all my experience with Facebook advertising, I’ve realised that anyone can make something complicated…
It takes a skilled business-woman in the loop (like you are now), to make something that’s powerful AND simple.
Instead of building up all these convoluted approaches and aggressive techniques that all but beg my ad readers to buy my product, or join my program…
I’ve realised that offering them value first in a simple funnel is the way to go:
Start with your ad, offering your lead magnet (that free cheat sheet, downloadable or video that provides immense value to your clients off the bat)…
Then take them to a landing page (not a website) where they can put their email in to get the lead magnet…
And while it’s downloading, show them the thank you page where you’ll promote your consult or program.
This way they only have one choice to make at each step…
And the whole process is a lot more simple and gentle.
As long as you hold back from falling into the trap of these mistakes?
Now if any of these are common practice for you, don’t feel let down.
They’re easy to make, and insanely common because they’re how Facebook ads used to be.
But now, with the market so saturated, and 2 billion active users on Facebook who are sick of those complicated, aggressive advertisements…
We’ve got to shake things up a bit, don’t we?
The system is broken if we’re doing it the old way, and you can easily avoid falling into the same traps so many advertisers do by following this Facebook Funnel Formula instead.
Use landing pages if you want to see serious conversion…
Focus on high-ticket offers if you want to make a real return on your investment…
And keep it simple if you want to avoid the convoluted funnels and strategies for good.
Now, at this point, you might be thinking,
Okay, that’s all well and good…
But I don’t know WHAT to actually create in terms of a lead magnet?
How do I narrow down my training into a free ‘cheat sheet’ that my market wants!?
Don’t worry, I’ve got a formula for that too 😉
Stay tuned for the next blog post in the series, because I’m blowing the secret to irresistible lead magnets wide open!
It’s called The Cheap Tool I Use To Attract Dream Clients Using Facebook Ads .
And if you’re feeling the value of this already blowing your business wide open, you can take it one step further and join my Doers Inner Circle for SO much more… and because you’ve already shown you’re a Doer I want to let you inside on a $1 USD Trial! Click through here and you’ll get straight inside my exclusive community for a single buck 🙂
Or maybe you’re wondering…
Okay, I get all that, but how do I actually write a Facebook ad?!
It’s all well and good to set up the funnel, but what do I say to draw people in in the first place?
If you feel like that, I get it.
Copywriting doesn’t come all that naturally for me to, but I’ve learnt an awesome way to be able to write Facebook ad copy, even if you’re not a trained writer.
I’ll share about that with you with My Million Dollar Facebook Ad Template (Perfect Even If You’ve Never Written An Ad In Your Life)
Stay tuned for that, because I have a feeling that Facebook might just be that thing you’ve been looking for…
Until then,
Grace
xx
From The Desk Of Grace Lever
Aldgate, South Australia
Grace here,
I felt like such a fraud.
When I made the decision to start selling $5,000 programs at the beginning of my consulting career – I felt like such a fraud.
“Who am I to be selling such high priced services?” I constantly said to myself.
And the thing was…
I knew what I had was valuable…
And I knew the marketing automation skills could really help grow businesses (I already had a few client wins under my belt at that point), and yet…
I still felt so incongruent selling $5,000 packages!
I felt like every time I got on the phone I’d be “found out.”
So why did I do it?
Well, it’s pretty silly, actually. But I find this happens to sooo many female entrepreneurs it’s not funny…
The reason I persisted in selling high priced programs even when I wasn’t comfortable with it was that this marketing guru I was following at the time said… “If you’re not selling at least a $5,000+ package then you’re not a real consultant!”
Have you ever had a marketing expert tell you that before?
Or that, “you’re selling too low, and you need to raise your price immediately!”
It feels so uncomfortable, right?
Well, being relatively new in my entrepreneurial journey I believed him.
So I “jacked up” my prices no matter how uncomfortable or intimidated I felt, and, I lost 24 sales in a row!
I think one of the big reasons I lost those sales is because the prospect could tell something wasn’t right….
It’s like I was telegraphing a “Don’t buy this program! It’s not worth $5,000!” message to their subconscious…
Then they would run for the hills!
But after I started learning from some true sales experts, I had an internal transformation that allowed me to confidently and congruently sell a $5,000+ package, even though I was still fairly new.
Let me tell you what happened…
Not long after I got that sales consult framework, I began learning from sales guru’s who actually knew their stuff…
And, so I told one of them…
“You know, I’m struggling so much with selling these high priced programs. I just feel like a fraud… Is this something I have to just get over? I don’t want to feel like this!”
And to this day I remember his response so clearly because the instructions he gave changed the way I viewed selling high-ticket forever…
He said…
“Grace, I want you to do something for me… Next time you’re on a call, I want you to ask your prospect one extra question… Once you’ve helped your prospect get clear about the goal they want to achieve, and you’ve mapped out your plan to achieve it, I want you to ask them this one question…
‘And I’m curious, if you could achieve this in the next 12 months with my plan, what would that be worth to you?’
Then Grace, just wait for their response.”
It was not the answer I was expecting. But, nevertheless, I took his advice and implemented it on my next call.
I helped the prospect get clear on their goal…
I mapped out my plan of action to get them to that goal…
I asked them “the question”…
And then came the response…
“Wow, if you could help me with that, it’d be worth at least 100k to me this year alone!”
I was shocked. Blown away…
First, I couldn’t believe they just blurted out a number like that! And second…
I couldn’t believe how high the number was!
Thinking this was a fluke I repeated this exercise on the following call…
The response this time was different (but no less amazing)…
“Grace, if you could help me with that, it’d be absolutely priceless. Sure, the extra revenue in my business would be great. But I couldn’t put a price on being able to spend more time with my family. It would be invaluable.”
P.S. If you think you need a little help to turn all of this theory into your reality… Why not start inside my Doers Inner Circle with the support of 2,000 like-minded female entrepreneurs? Secure a 30-day, risk-free trial of my Doers Inner Circle for just $1 USD. And have me, my team, and an incredible hub of female minds in your corner for the next month xx
Once again I was blown away.
And almost every time I asked that question I’d get similar responses…
“It’s worth at least 30k/mo to me Grace and would change my life…”
“Oh wow, probably over $500,000 over the next 10 years…”
“You’d save me and my team hundreds of hours a month Grace. It would take so much weight off my shoulders and theirs…”
And on it went.
And, as I continuously got these responses, I began to realize the $5,000 program I was selling them was absolutely insignificant to the results they were getting in return.
I realized that as Coaches and Consultants, whether you’re helping them grow their business or lose weight or repair their marriage or rebrand their company, your service is life transforming.
And that is incredibly valuable to people.
So valuable, in fact, that paying $5,000 to help them achieve that transformation is peanuts for what they get in return.
This process totally transformed that feeling of “oh my gosh, this is way too expensive” to “oh my gosh, they’re getting the best deal ever!”…
And allowed me to feel congruent and in full integrity selling my program 🙂
So, if you’re reading this, I want you to ask that question on your next sales call.
In fact, I want you to keep asking that question until you can truly see how valuable your service is, and until you start feeling that confident and congruence inside.
It doesn’t matter if you’re not in the “business growth” market like I am.
If you’re in a non-business related market like “weight loss” or “dog-training” for example, your prospects will still put a price on that transformation!
(Just ask, you’ll see!)
And when they do, you’ll finally understand how valuable what you sell really is, and will give you the confidence to start raising your fees fast!
But…. I want to address a question I know is running through a lot of brand new Coaches and Consultants reading this…
“Grace, I get what you’re saying. But how can I sell a $5,000 program when I don’t even have any client results yet?”
It’s a great question!
And the answer to that is…
You SHOULDN’T sell a $5,000 program if you haven’t got any results yet!
If you haven’t proven what you have works – why would you sell a $5,000 package?
You may have got results for yourself, but that’s not enough.
I know this flies in the face of what most “gurus” teach. But I also know if you’re completely new with ZERO client results behind you, no matter how much I try to convince you, you’re still going to feel out of integrity and incongruent.
So don’t do it.
(Personally, I think it’s totally unethical anyway).
My recommendation is this…
Tell your prospects that in the near future this program is going to be $5,000, but you’re dropping the price to $500 (or near that) because you want more case studies to go along with your incredible personal results!
You can even get the client to agree to giving you a video testimonial at the end of the program, if their results were great! 🙂
By doing this you sell at a level that’s far less intimidating if you’re just starting out…
And you’re also selling in a totally ethical, truthful, and congruent way!
I know brand new Coaches and Consultants want to skip this phase and go right to selling $5,000+ programs without any results, but that’s a recipe for disaster…
And it’s actually a recipe to hold back your results for longer!
Get great client results first.
Then, once you’ve got some good case studies and you have proof your system works – you can raise your fees as high as you want 🙂
Now let me ask you…
Do you think this approach will take a bit of a load off?
I know it does when I tell my students who are brand new.
Bottom line: Don’t feel like you have to sell a high-ticket program just because some “guru” said that if you don’t, you’re not a “real” Coach/Consultant or aren’t taking business seriously enough or blah blah blah…
It’s baloney!
With that being said…
What I want to do now is give one more tip on how to actually put together a $5,000+ Coaching or Consulting program (without it taking months to create).
You see, one of the big misconceptions about selling a high-priced program is that you need a lot of content and coaching/consulting sessions.
Nothing could be further from the truth, ladies!
If you think you need a little help to turn all of this theory into your reality… Why not start inside my Doers Inner Circle with the support of 2,000 like-minded female entrepreneurs? Secure a 30-day, risk-free trial of my Doers Inner Circle for just $1 USD. And have me, my team, and an incredible hub of female minds in your corner for the next month xx
Here’s why…
Remember a few paragraphs ago I said the prospect is buying a ‘transformation’, right?
I didn’t say content…
I didn’t say coaching/consulting sessions…
I said a “transformation.”
So the real question you have to ask yourself is…
What’s the least amount of content and coaching/consulting they need to get that transformation?
Yes, least.
Don’t think that just because your program is $5,000 that you need to put in 25 coaching/consulting sessions when 12 or even 4 will get them the transformation.
You AND your prospect don’t want to spend 25 weeks in something if they don’t have to, right?
Remember that.
So I want you to sit down and think about the big outcome you’re helping your prospect achieve in their life/business.
What’s that big outcome they’d find hugely valuable if you helped them get there, and would see $5,000 as peanuts compared to its value?
Now, map out the steps on how you’d help them achieve it (between 3-7 steps is usually a good number).
And finally, ask yourself…
What content/coaching do they need to help them get through each of those steps (remove anything not absolutely necessary to get the transformation).
And what you’ll have now is the “bare bones” of your $5,000 program.
So what do you do with it now? Go create all the content, right?
Wrong.
You go sell it!
Yup, you go sell it 🙂
Then, once you make that first sale, simply create the program one week at a time. Just make sure to be one week ahead of your client.
This huge tip will allow you to start selling NOW without having to create any content in advance.
So many Coaches and Consultants spend months (and sometimes years) creating programs, only to find out no one wants them after all that effort.
Don’t make the same mistake (I’ve definitely done it).
Map out your offer first, then go sell it!
(And sell it at a price you’re comfortable with taking into consideration what you’ve learned in today’s post).
With that being said…
I hope you’re now more confident going out and selling a $5,000 program (and if not, keep asking “the question” and you’ll get there fast).
X
Grace
If you think you need a little help to turn all of this theory into your reality… Why not start inside my Doers Inner Circle with the support of 2,000 like-minded female entrepreneurs? Secure a 30-day, risk-free trial of my Doers Inner Circle for just $1 USD. And have me, my team, and an incredible hub of female minds in your corner for the next month xx
From The Desk Of Grace Lever
Aldgate, South Australia
Hey Lovely,
In a digital world, events are a core part of the way we run, and how we create that extra layer of connection and support.
This week we welcome our Events Manager Emma who takes us through her top tips on running a stress-free event that packs value, creates impact, makes guests feel at home and leave with inspiration.
Over to Emma. 🙂
Hi! At the Doers Way, we’re always either planning or running an event… as one wraps up it’s time to start planning the next and that’s because the most popular venues and the best suppliers book out fast.
We start the planning process early so that every task gets ticked and nothing falls through the cracks… and one event we particularly love to run is our Diamond Doers Masterminds at our home base in the Adelaide Hills.
Diamond Doers is our top-tier membership program… where we strive to create a preeminent event experience every time.
We adore welcoming these ladies, some who travel from the other side of the world to see us…
And after running this workshop-style event like clockwork, we thought we’d share how we make our guests feel super-looked after…
To hopefully give you some inspiration and tips for your next event!
(Because the last place you want to find yourself is wide-eyed at midnight wondering if you locked that special order of gluten-free catering in.)
Let’s start with pre-prep.
Knowing as much as you can about your guests before they even arrive will make them feel like you already know them, and so much more welcome as soon as they step through the door.
We do this by sending out an event questionnaire 1 – 2 months before the event that captures everything from key information about their business, to their dietary requirements and coffee order.
We do this so we can tailor each teaching to their current roadblocks, challenges and business level.
(We also know that coffee = life for many of us 🙂
We then use this information to build out the program, pass it to vendors and outline everything to our guests in the lead up… so they feel 100% in the loop.
So lesson 1… tease out as much information in the lead up as you can to help you plan out and create a custom-built event where guests feel considered and cared-for.
My next tip is to keep your event consistent and professional.
We put a lot of emphasis on aesthetics and creating a warm and welcoming environment that wows guests at first sight.
As such, we always order fresh flower arrangements from our local florist to make the room look and smell beautiful.
We have music playing in the background at arrival and break times, and we have a dress-code for our team to create that extra layer of professionalism.
(Not that your staff have to come in their ball gown, but making sure that you actually set dress code standards for them can make your event look more cohesive and pulled-together.)
Having extra support on the day will help your event consistently flow… but if you don’t have a team yet, maybe think about getting a close friend or even a family member to help you out.
When you’re on stage or presenting in front of your guests, you don’t want to be thinking about catering or whether everyone has a car park. 🙂
Having someone you can trust to hand those small but essential tasks to will help your Genius shine.
Next… always factor in down time.
Planning events can often look like a lot of cramming to fit the most in… but don’t underestimate the power of space to let it all soak in.
When we plan our events we always allow an hour for lunch, because we know our guests get the best results when they’re feeling relaxed and refreshed.
Also, overwhelm can kill buzz in the room.
And lastly, be approachable.
Whilst I know that getting a lot of suggestions and requests throughout your event can become draining… making your guests feel like you’re there to support and listen to their concerns or even praise is a recipe for success.
I hope this gives you guys some ideas for your next event… and that you can enjoy running them as much as I do.
xx
Emma
This Pop-Up Party Strategy Can Fill Your Online Course With High-Paying Students… Before You’ve Created One Piece Of Content!
From The Desk Of Grace Lever
Aldgate, South Australia
So, you’re a coach or consultant ready to create and sell online courses…
So you can finally stop trading your time for money…
And start sharing your expertise with an unlimited number of clients instead of just a handful…
BUT –
You DON’T want to test just-another-funnel to fill your course…
You DON’T want to spend tens-of-thousands on expensive Facebook Ads…
You DON’T have a huge email list to sell to…
And you DON’T want to spend hours building a course, only to launch and find out no one wants it.
Believe me… I’ve been there.
And, like many many others, that desperation to find a simpler and more affordable way to sell my online courses led me to try many many different strategies and tactics
Some which earned me $37… others which exceeded $100,000… and everything else in between.
The best launch strategy I’ve discovered though?
A 5 Day Challenge.
Period.
Challenge are the simplest, fastest, and lowest risk launch strategy out there.
The challenge does the heavy lifting for you, so when it comes to opening your cart, you can avoid feeling sleazy or slimey (or let’s be real, like you’re begging for the sale)…
Because across the 5 days prior to the “sale”, you can show your market you can help them… by actually helping them! That’s a novel idea, right!?
You don’t need a massive following (or any following)…
You don’t need a lot of money to spend on ads…
And… here’s the real kicker…
You don’t even have to build your online course before you sell it through your challenge.
Yep, you read that right.
Want in?
Let’s get started…
Step #1: Plan Your Challenge
When it comes to running your own 5 Day Challenge, the obvious first question is…
What do I run a challenge about?!
There’s a few main criteria you want to hit in the planning phase:
- Is your challenge congruent with your online course? An obvious one, but you want to avoid offering a 5 day weight loss challenge before an online course about dog training.
- Does your challenge solve a real problem your market are facing right now?
- Does your challenge strike the perfect balance between too-much and not-enough? Your challenge needs to provide a real and tangible outcome… while still leaving them wanting more by Day 5.
As long as your challenge is created from your Genius Zone with those 3 things in mind… you’re set!
Step #2: Fill your challenge
This is arguably the most important, yet most intimidating piece of the puzzle…
How do you actually get new leads not only opting in to your challenge… but actually showing up every day and engaging in your content?
I recommend using a cocktail of approaches to get your challenge in front of your audience.
This is simply because some traffic strategies will draw in warmer traffic than others (and as a rule, the warmer the traffic are, the higher the conversions will be)… so avoid putting all your eggs in one basket.
Here’s my top 2 ways to fill your challenge:
- Facebook Ads
- And, Email Marketing
Fill Your Challenge Using Facebook Ads (Without Selling Your Soul To Zuckerberg)
Look, I understand how intimidating Facebook Ads can be…
That sting of pouring your hard-earned money into a holey bucket doesn’t fade fast.
But…
There’s a reason that 90 million small businesses use Facebook.
When your Facebook Ads work, they can be business (and life) changing! Even if your budget is thin, simply starting with $10 a day will get you rolling. That’s a sacrifice of 2 coffees… and with a 5-figure return from your challenge, you’ll be buzzed enough from that.
We’ve had over 3,000 new leads sign up to our challenges through Facebook Ads.
Pretty neat, huh!?
Want more help with Facebook Ads? Check out my 2020 Facebook Ad Tips here now.
Fill Your Challenge Using Emails @ Once
Whether you’ve got a list of 30 or 3,000, it’s time to dust off their email addresses and tell them about your challenge.
And let me address this before we get any further…
If you’re worried about seeming “spammy”, you need to remember one very important thing: the average person receives an average of 847 emails a week.
Your email isn’t special.
Ouch?
What I mean is, if you want to stand out, emailing once, twice, or even three times a month simply won’t cut it.
Plus, your challenge is packed with soooo much value, promises sooo much irresistible transformation, and is sooooo free…
It’s pretty unlikely you’ll seem “spammy” if you did up your emails to once, twice or even three times a week!
Okay, so we’ve got a topic for your challenge… and we’ve got a way to fill it affordably… now it’s time to actually run the thing, right?!
Step 3: Running your challenge (ironically, the least challenging part)
The challenge itself is really easy…
After people optin, you’ll want them to jump inside a Pop Up Party Facebook Group where all the action happens.
On Days 1 – 4, you’ll provide a daily “challenge” which includes some VERY simple activities for them to complete, plus you’ll create an amazing experience by jumping on to answer their questions live for 1 hour.
You can safely assume (if you’ve done things right), that your content from Days 1 – 4 will leave them feeling excited and empowered, BUT with a feeling that they need help moving forward…
And that’s why on Day 5 you’ll host a webinar, and introduce your online course offer.
Your days will look something like this:
Early Morning – Post your daily “challenge” in the group
Midday – Go LIVE in the group to answer questions and connect
Late afternoon – Send a daily “recap” and Top Win from the day.
Makes sense, right?
Now, in terms of what those “challenges” should be, it’s important to keep them simple. Your students should be able to accomplish them in a matter of minutes (NOT hours and especially not days).
That might be filling out a worksheet and posting a picture…
Completing a declaration…
Or recording a video of themselves doing a certain activity.
And last but not least…
Step 4: Sell Your Course BEFORE You’ve Built It
Yep, I’m making good on my promise earlier..
If you’re keen to build a challenge, but don’t actually have a course to sell at the end of it yet… don’t stress!
Just take a “Build It Backwards” approach to course creation instead!
My “Build-It-Backwards” approach has been my number one secret weapon in course creation…
And has led me to make millions in sales since I discovered it.
All you have to do is map out a basic outline of what you want to sell (AKA: your offer), then you want to go out and sell it on your Webinar.
Then, continue to build the program, using the invaluable feedback from your students to make it the perfect program.
So when you’re all done, you’ll have built a profitable and engaging online course that you can SELL again and again.
And while I know this is a touch unconventional…
It Means You Won’t Waste Your Most Valuable Resource… Your Time
This is a real ‘stack the odds’ in your favour’ kind of approach 😉
Best case scenario: your course is wildly popular on Day 5…
And you can build a truly life-changing course with the help of your students.
Or worst-case scenario: your course is a total flop, and doesn’t sell.
In that case, you can simply assess why it missed the mark, tweak and relaunch!
And maybe even find you enjoy the process…because you won’t have wasted hundreds of hours trying to sell something no one wants.
So…
Ready to plan your challenge?!
Atta girl!
At this point, you know a whole lot about what a challenge is, and why you need to run one like… yesterday…
But you also might have a few questions stopping you from running full-steam-ahead.
If that’s the case, then let’s chat about it!
You’re invited to join my Doers Inner Circle community, where you’ll get me, my entire team, and 2,000 other female entrepreneurs in your corner…
So you can not only receive even more in-depth training on how to sell your online course, build a coaching business, and get clients…
But you’ll receive quick answers and true support you need to actually get Doing!
Plus, for a limited time only, you can join for just $1 USD… yep, you read that right.
Click here to read all about that!
Had success with your own 5 Day Challenge? I’d love to hear from you! Let me know in the comments below.
Talk soon,
Xx
Grace
And The Reason Why Most Coaches Should Boycott The Platform Entirely
From The Desk Of Grace Lever
Aldgate, South Australia
By: Grace Lever
Ad accounts shut down.
Cost Per Click rising fast.
Algorithm as unpredictable as me before my morning green tea.
Things are changing at Facebook, and if you’re doing things the “old” way…
You should probably boycott the platform now.
Because if you do fall into the trap of using it incorrectly, you’ll almost certainly be flushing tens of thousands of dollars down the drain…
And won’t ever attract the high paying clients you want 🙁
Okay…
It’s not all bad news.
Inside this blog post, I’m going to uncover the different approach I take to drive traffic to my coaching business so successfully…
That I can confidently spend over $400,000 every month on Facebook Ads.
But first, let me explain what happened when I discovered the gold nugget that was Facebook Paid Advertising a few years ago:
It was revolutionary at the time… it changed everything for me and my business.
Not only could I easily get my offer in front of my ideal clients in the click of a button…
But Facebook would help me do it in the most effective and profitable way possible! Jackpot.
I was flying high, spending $1 and making back $3.
My biggest victory came when I discovered the ultimate Facebook Ad Campaign (at the time)…
My webinar funnel.
That was how I got my first 5000 students in my coaching programs…
All off the back of Facebook advertising.
I was on top of the world… I thought I’d cracked the secret to sales that would see me through to retirement…
But very quickly I discovered that wasn’t the case.
The price for the ads started to rise, and my profits began to drop.
I was making less and less from my Facebook Ads, until one day, I slipped into the negatives!
I was losing money in a desperate attempt to make it, so I had no choice but to switch my webinar ads off.
I was at such a loss.
Why?
Well, I’d spent time as a digital marketing coach, helping other businesses attempt to make a return using other advertising platforms…
Google, SEO, AdWords, and all other sorts…
And I knew that Facebook had made those basically obsolete.
Through custom audiences, ad sets, and targeting options, you had access to two billion active Facebook users every single day!
Not to mention, you could pay cents instead of thousands for a shot at the top.
Facebook advertising was such a no-brainer for me.
I knew the platform was beyond powerful, but my reality didn’t look quite so good.
As I’d grown more and more excited about Facebook advertising, so had my competitors.
While my webinar funnel had been live, my competitors doubled, leaving me drowning in a much more saturated space than I’d originally ventured into.
I started to blame myself.
My Facebook ad copy isn’t good enough…
I’ve clearly stuffed up something on the back end, because I’m really not techy enough for this…
My offer just can’t compete – I’m not experienced enough at what I do…
My call to action isn’t exciting enough…
Before I threw in the towel though, I decided to reach out to some of the ‘experts’ I’d seen in the Facebook advertising and social media space.
They threw all sorts of suggestions at me:
Just write your copy differently, and then you’ll make a sale…
Run a traffic campaign and just send people to your website where they can buy…
Aim for video views, then you can build brand awareness for the long-game…
Spend some money on a photoshoot – it’s your images that are losing you money…
Focus on likes instead of sales, so you can build up a following to sell to.
Does this advice sound familiar to you at all!?
Well, believe me, I tried it all.
I tweaked my ads, I changed their focus, and I threw so much of my energy into trying to get my viewers onto my website, or to like my page…
But I still wasn’t seeing cash results – you know, the ones that matter.
All these tips and tricks were taking me more time to implement than I was actually spending coaching female entrepreneurs…
You know – what my business actually exists to do.
Everything brands were using… and all these strategies the gurus were teaching…
Well, it was all just very complicated.
Laughably complicated sometimes!
The strategy was weak, the copy was aggressive, and the offers were just really low value…
Buy my this, join my that, come to my thing.
So, that’s when I decided to take a different approach.
I was overcomplicating things too…I was selling low-ticket items, and being way too upfront with my offer.
You see, there’s a distinct difference between Facebook ads and other platforms like Google for example.
When your market Googles you, they’re actively looking for your solution to their problem.
They’re a hot audience, halfway through the buying process before they even arrive at your website.
So if someone’s typing in “yoga teacher, Sydney” into the search bar of Google…
Safe to say, they’re looking for a yoga teacher in Sydney.
So, your ad can ask them up front: want to do yoga in Sydney?
Where so many marketers go wrong (like I was too) is that they treat Facebook in this same way.
You see, what I realised is that Facebook is a much cooler audience.
They’re not looking for you – they’re just scrolling through pictures of their friends.
But, because they might love yoga, and live around the corner from your studio, your job will be to interrupt them. To stop that scroll.
And we have 2 choices: we can be like basically every other advertiser in our market, and go straight for the kill on Facebook too…
Or, we can take a different approach: a Give First approach.
The Give First approach means offering them something for free to start the conversation.
You know, like a downloadable, or a cheat sheet, or a 6-minute workout video they can do from home if you’re that yoga teacher, for example.
And then, you can carry them into the next part of the sale – gently!
Throughout this process I learned really quickly that Facebook is a fantastic platform to throw money at, and get no results (if you’re into that)…
Unless you ignore all that silly ‘guru’ advice out there about trying to get likes or website hits…
And focus instead on giving your prospects value before asking them to buy from you.
Stopping the scroll, remember?
When I realised this, I knew it was time to launch something fresh.
I jumped into Facebook Ads manager, and built a simple Facebook Ad campaign.
It looked like this:
- A Facebook ad with a call to action that sent them to…
- A “Give First” lead magnet, that on downloading took them to…
- A thank you page, that invited them into a consult.
Three steps was all it took…
To get back on top of the Facebook game.
I put this plan into action, and all of a sudden people started clicking my ads…
The opt-in costs weren’t amazing, but there were better than before…
And the cool thing was, I got a couple of consults right away!
They were still too expensive to justify, but they told me I was on the right path.
I tweaked my lead magnet and ad sets, relaunched the Facebook ad campaign…
And the cost dropped again!
All of a sudden, the flood gates opened.
Like clockwork, I watched as my ads started working – finally!
No matter how much I invested into them, I’d get a return like nothing I’d seen before.
And the best part of this great funnel was that it didn’t just work once…
But over and over again!
What a flipping dream, right?!
Talk about breakthrough!
In the space of 2 years, I’ve made $20 million just from these ads alone.
All because I was advertising the right offer – a high ticket, high-value offer…
In the right way – by first offering to give them value, like a downloadable cheat sheet!
Eventually, I’ve also been able to build up my backend to take risks with low-ticket sales too…
Like spending $50 to get $35 sale of a book, in order to draw in new very warm leads I can engage with later.
And most of my competitors out there in the marketing game can’t take these kind of risks, because they’ve never taken the time to build out their powerful Facebook Ad campaign properly…
Which makes me even more able to cut through my saturated market.
My 2020 prediction is:
At some point, the advertising costs are going to plateau, and while I don’t know when, I think it’ll be soon.
It’s simply going to become too expensive for people who don’t know how to run ads properly…
I watched first hand as the same thing happened with Google Ads – the price went up and up and up, until one day it stopped.
So, we’ve got a huge opportunity in front of us as female entrepreneurs, right?!
We can run scared with our competitors, turning to other means of advertising that might look cheaper for now, but inevitably have the same fate as those that have gone before them…
Which means kissing our market goodbye, right?
Because we’ll no longer have one of the most powerful platforms on our side to get our message in front of the right people.
Our leads won’t be nearly as qualified…
And our investment in advertising won’t be nearly as powerful.
Or, instead of running away…
We could run alongside Facebook instead, using it for what it’s worth, but doing so in a smart way that doesn’t burn a hole in our wallet.
I’m just one woman…
But my results speak for themselves.
Xx
Grace
The “One-Goal” Strategy to get more done in the first 90-days of 2020 than you have in years…
From The Desk Of Grace Lever
Aldgate, South Australia
Hey Lovely,
Grace here!
2020 is upon us…
And, if you’d like to make it your most profitable yet, then read this post because you’re about to discover…
My simple system that virtually guarantees any sales or client-getting resolutions you make will be achieved with little effort…
And fast too!
Oh, this even includes if you’ve set resolutions in the past and have failed them miserably (just like I did for many years).
Now, just before we get there…
I need to address something important.
You see, January is here…
And I’m sure your mind is starting to flood with all of the exciting things you want to achieve this year.
Like waking up every morning to new sales in your inbox…
Being packed to the wall with consults for excited prospects…
Able to travel overseas with your hubby or girlfriends and not worry about your business suffering as a result…
To have the time and money to take school holidays off and spend them with your kids…
And to have the ability to work with hundreds (even thousands) of people all around the world, every day.
Everything just seems so much more possible on January 1st, right?!
But I also know that feeling that comes right after this…
The one when you crash back to reality because the fear creeps in.
Fear of waking up in a week, a month, or a year and everything is still the same.
The fear of always having to deal with those same life-draining people who are dragging you down.
The fear of rejection thinking you’re not smart enough, rich enough, creative enough.
It’s this fear that is holding so many female entrepreneurs back and stops them from being able to enter 2020 with confidence.
They feel like they’re running on a treadmill, heading for a finish line that keeps getting moved further and further away.
Does this sound familiar?
Do you feel like you just need to keep going, or else your whole business will come crashing down?
If you stop to breathe, it’s all over.
If you feel like this, I get it…
It’s exhausting.
There really is nothing less motivating when it comes to starting strong in 2020 than this feeling.
Today, I want to share a story with you that I hope will give you confidence…
And help you see that there is a better way.
A few years ago, I was crying in my car on the side of the road in peak hour Sydney traffic.
I was totally defeated.
But now, I run a global 8-figure coaching and consulting business…
One that helps thousands of female entrepreneurs from around the world.
And I’m not afraid of a new year anymore because I’ve figured out a way to tackle it properly.
But back then, January 1st was my worst nightmare come true.
It meant another year of failed resolutions…
Another year of pushing through…
Another year of blindly hoping I’d finally get a break.
And that’s because I was living a very different life…
I was running an agency, consulting to businesses on all things online marketing and automation.
And it kinda sucked 🙁
You see, here’s the problem…
Although I was able to get to 7-figures a year in turnover…
(Which sounds great right?!)
I had to work 14 hours a day, 7 days a week, and never had a spare moment for my friends or family, let alone myself.
I was essentially just trading my time for money…
Which means I’d simply created a high paid job for myself that was way more stressful than a 9-5, with no chance of a balanced lifestyle.
I learned that it’s actually really easy to build a business that you hate…
To find yourself in a situation that has no profit, and just sucks your soul.
I knew I wasn’t fulfilling my true purpose…
I wanted to create a profitable, lifestyle business that meant I could impact hundreds of female entrepreneurs…
To equip them and empower them to get real results…
But I also didn’t want to sacrifice my life in the process.
I was forced to push my friends and family to the backburner of my priorities.
I didn’t have time for them because I was completely stuck in what I call…
Entrepreneurial Groundhog Day (EGD).
It’s an epidemic, and you might have experienced it yourself.
It’s where you’re working non-stop ALL THE TIME.
You find yourself up until 2 am in the morning trying to finish your work for the day…
It’s where you can’t even think about your never-ending to-do list without a knot in your gut.
And it gets worse…
Because EGD is unrelenting.
Your day starts all over again at 6am to the noise of that annoying alarm clock.
You jump straight onto your computer or you start replying to emails on your phone…
And you’re completely glued to your screen…
Typing all day long without ever feeling like you’re actually getting anything done.
For me, I was just trying to make people happy, put out fires and teach myself things…
Because there really was no one that I could turn to.
No-one else really got me.
It felt incredibly lonely 🙁
And at that point, I didn’t know how I was ever going to make it out of EGD.
I had notebooks overflowing with to-dos…
All the things I needed to accomplish in my business.
But every day I’d push them aside to fulfill those bigger priorities that came up.
Priorities like spending all day driving around Sydney to look after a small handful of clients…
And spending all night in my small, dark apartment, trying to fulfill their insane requests.
I’d covered my office wall with sticky-notes of goals I’d made at the start of the year…
Goals that really could change everything, if I ever got around to them.
But now they just seemed like unrealistic pipe-dreams in the face of everything else.
Months and months passed until one day…
I reached my breaking point.
I was sitting in bumper to bumper traffic after barely any sleep…
And I just snapped.
I pulled over and just sat in my car crying.
I had no idea how I was going to do another day of this, let alone another year.
And at that moment, I knew something had to change.
I wasn’t done with being an entrepreneur, but I was done with the way I was doing it.
My mentor used to always tell me “Success always leaves clues”.
So I pulled myself together and drove myself home.
I went straight into my office and pulled out the notebooks of to-dos gathering dust on my desk…
I tried to make a new plan…
Map out a better solution…
Sort out this to-do list.
But I couldn’t stop thinking, surely not everyone is struggling like I am, right?!
Business shouldn’t be this hard, should it?
I thought I was supposed to be goal-planning…
But this isn’t working.
It didn’t take long before I started to realize something…
At the time, it was so profound, but when I say it outloud now…
It’s just so obvious.
I did have time to accomplish all of these goals on my list.
I just needed to stop planning them, and start Doing them.
Sure, I’d covered my walls with ideas…
Filled my notebooks with to-do’s…
Made plan after plan on where I wanted to go…
But I’d never put the right steps in place to actually get there.
I’d spent every January hoping that this year would finally be the year something changes…
But 12 months later I’d feel like I’d achieved nothing.
Does this sound familiar to you, finishing up 2019?
Do you feel like you’re in the same position as you were last January?
Or worse still, like you’ve gone backward?
I totally know how you feel.
I really wanted to accomplish these goals.
I wasn’t trying to be lazy, or find the easy-way-out…
I really cared about growing my business.
But I couldn’t figure out how.
I didn’t have a roadmap to follow…
I didn’t have any accountability.
All I wanted was to help more female entrepreneurs to share their Genius Zone with the world…
But I’d been spending too much time dreaming and not enough time doing.
So I opened up to a brand new page in my notebook…
And I asked myself…
What is ONE thing I want to accomplish in the next 90 days?
Everything else can wait…
What is just one problem I need to solve in my business right now?
And which tasks are absolutely necessary for me to get to that point?
You see, all the advice out there was telling me that the busier I was, the more I’d accomplish.
The harder I hustled, the more goals I’d tick off.
But this goal-planning strategy flipped that on its head…
Instead of making miniscule progress on the hundreds of to-dos covering my walls…
Now I could narrow my focus in on just one thing.
When I ticked that off, I could move on to the next one.
And I could repeat this all throughout the year, and by the time I hit December, my business could look totally different.
If I built my goals around smaller milestones and bite-sized tasks…
I wouldn’t have to just hope that they’d get accomplished…
I would have a roadmap to follow that would take the guesswork out of things!
Can you see how game-changing this could be?
I followed this strategy for the first 90 days of that year, with one goal in mind…
Then, I spent another 90 days working on another goal, and another after that.
And guess what happened?
These goals quickly started becoming realities.
The same dreams that I’d been pushing down in my to-do list for months (sometimes even years)…
All of a sudden, they were accomplished.
I built up an email list of strong, committed prospects who valued me, liked me, and trusted me…
And I could say goodbye to those soul-sucking clients dragging me all around the city to keep them happy.
I started making real money selling-out online courses and coaching online…
(I’m talking multiple 7-figures in sales…)
And by the end of that 90-days, I was waking up every morning with new payment notifications in my inbox.
Most powerfully of all though…
I was able to streamline and scale my entire business through automating all those time-consuming todo’s…
So now I had more time to be creative with new products and offers…
I had more energy to spend time with my husband and my friends…
And I finally had my weekends back (and my 2ams!).
When I started doing the right things in the right order…
I escaped my Entrepreneurial Groundhog Day!
I was able to monetize my Genius Zone in a profitable, scalable way…
And now I make 5-times what I was making before, with much higher profit margins…
I work far fewer hours, and have way more freedom to do what I love…
And I get to impact tens of thousands of people (instead of just hundreds).
This goal-setting strategy can be game-changing for you too…
If you’re a female entrepreneur ready to draw a line in the sand and make 2020 your most profitable yet.
Imagine feeling full of clarity, direction, and confidence stepping into this year?
Imagine not worrying about getting side-tracked, or wasting time doing the wrong things?
Imagine escaping from your own Entrepreneurial Groundhog Day without having to just throw in the towel altogether?
Sounds amazing, right!?
You just need to do the right things in the right order.
You need a simple roadmap to follow to help you get on track before that overwhelm starts to creep in.
Because here’s the truth…
We are all in charge of the next 12 months of our business.
We are the ones who are responsible for our success.
You’re not here to be mediocre or satisfactory…
You’re here to change the lives of your clients with your unique Genius Zone, right?!
Don’t get me wrong, I know that this whole entrepreneurship thing can be pretty darn terrifying.
So many female entrepreneurs are held back by thoughts like…
I’m not strong enough.
I’m not techy enough.
I’m not experienced enough.
I’m not rich enough.
I’m not creative enough.
And I get it, I really do.
I know what it’s like to be desperate and exhausted…
I’ve been sleep deprived, trying to make an offer perfect…
I’ve been in $100,000 worth of credit card debt from starting my business from scratch…
I’ve had hundreds, (probably thousands) of emails or funnels or Facebook ads fail…
I’ve been rejected more times than I could ever count.
For the record, I once made a mistake so huge in a business that I had over 500 kids, adults and grandparents throwing cupcakes at the back of my head.
I’m not even joking.
And yes, this was a low point 😉
But like me, at these moments…
Whatever they might look like for you (though, hopefully not anything like that cupcake one)…
You’ve got to make the same courageous decision that every successful female entrepreneur has to make regularly and say:
It’s worth it. I’m going to do it anyway.
You feel the fear, and then you do it anyway.
A doing attitude and massive imperfect action will be your anthems for 2020 if you’re going to make it a success.
Do you know what I think?
I think 2020 is your year.
It’s your year to see real growth in your coaching, consulting and professional services business.
It’s your year to perfect the art of work-life balance.
It’s your year to blow your own darned mind 😉
But you’ve got to be a Doer, not a dreamer if you want that to happen.
So many communities and training (particularly the female-centric ones), are all about dreaming and inspiring, and butterflies, and fluffy puppies…
But I’m convinced that breakthrough comes when we actually get things done, not fluffy puppies 😉
You and I need to lead the charge…
We need to make fearless, courageous, and confident entrepreneurship the norm for women everywhere, right?!
Let’s do this…
Xx
Grace Lever
From The Desk Of Grace Lever
Aldgate, South Australia
Hey Darl,
Buckle up because I’m about to show you some really cool things when it comes to filling your online course.
E-Learning is a $165 billion dollar industry and today there are a zillion courses to choose from.
Just type in a topic and the word ‘course’ into Google and see what comes up.
Today you can learn to trade on the stock market, cure a range of ailments, deep sea dive, calmly put a fussing baby to sleep, create a million dollar brand or turn your pipedream into startup…
All without going to college, attending a night class or even leaving your living room.
Course creation has exploded but before you start thinking that you’re too late to the party…STOP.
E-learning is just getting warmed up and there is still a massive piece of the course creation pie to claim.
The good news too is that you are encoded with a unique Genius Zone that shows people the way out of their most painful frustrations.
And what makes it so special that it comes from you…no one else has the blend of knowledge, skill and experience that you do.
The key is pulling that knowledge out of your head and arranging it in a way that’s simple to consume.
However…what the current state of the course creation industry shows, is that you have to get super specific in what you teach, and who you are teaching to.
While there’s still enormous opportunity, course creation is already a cluttered market, and the only way to stand out is to niche down.
So whether you’re showing how to cook gluten-free vegan food or build a riad in Morocco, the key is to get super specific and…
Use what I call a ‘Build It Backwards’ approach to filling your course…
Where you launch it before it’s completely finished.
Ever since I stumbled upon this controversial approach, I use it to fill every single course I create.
In fact I’ve broken $20 million in course sales since applying it.
But it wasn’t always like this.
My first course that I spent months mapping out and creating completely flopped.
It made just $37, barely enough to buy a wine and a burger at my local bar.
And the truth is creating a course from start to finish then selling it DOES NOT WORK.
You might make a handful of sales, but there’s a better way to fill your course without wasting time or money that I felt compelled to show you today.
And, what I’m about to show you is a little controversial, and a lot of the gurus out here aren’t telling you this kind of stuff.
I don’t know whether it’s because people keep these things secret or they just don’t know any other way.
But I want to tell you the honest truth when it comes to filling a course…
Because when I first started I did a lot of things the wrong way around and as a result, wasted a lot of time and money.
I learnt this Build It Backwards approach completely by accident when I sold a course before I even made it.
I was running a workshop and the offers I had weren’t selling, so I quickly presented this new course idea to the room.
I had to practically pick my jaw up off the floor when 70% of the room came up and joined my non-existant course.
I then had to deliver, right?
I told them I was so excited to have them inside and that I’d be sending an email in the next three business days.
It was a Thursday, which left the weekend.
So I put my tail up and pumped out this course out super quickly.
Sidenote: Today I have a strategy to create courses like clockwork. You can find it here.
What I learned from that point, is that I need to build every course this way.
But a lot of people out there still spend too much time building their course from start to finish, then push it out.
And I get it. It’s scary putting yourself out there. What if it flops? What if no one buys it? What if you get rejected?
But, do you know what’s even worse?
Spending months, even years creating a course only to launch it and hear crickets.
And realising that you can’t fill it because you slightly misread your market…
Or because you spent so long creating it, they moved on to the next thing.
So this is what I recommend you do.
Build the first module; the first two at the most.
You only need the first module to launch, but if you want to be really safe and you’re a little bit nervous, then you can do the first two.
Once the first two modules are done, launch it…and start making money.
The great news is, if your course idea doesn’t stick then you know you’ve missed the mark and you can refund the few students who joined.
You haven’t just spend months creating a whole course that won’t sell, and you can pivot, repackage it and push it out again.
Next, you will want to fill your course and the way I recommend doing this is to first calculate your freedom metric.
This is the monthly turnover of sales where all your bills are covered and you can start to breathe a little.
$20,000 per month is where most of my students start.
Then, depending on where your course is priced, calculate how many spots you have to sell to reach your freedom matric.
It could be 540 mini courses valued at $27.
Or 20 high-ticket courses valued at $1,000.
Or 4 high-ticket courses with one-to-one coaching added in, valued at $5000.
I delve more into course price points and what to include in each price bracket here.
Then, start filling your course using some free and low-cost traffic strategies.
While today we spend millions on Facebook Ads to get students into my programs, I’m still a fan of free and low-cost traffic strategies that got the ball rolling on my first successful course.
That course went on to make $5 million from very little upfront investment.
Posting value-adding comments into those groups to establish credibility and trust, before eventually befriending the people inside and bringing them over to your page.
(Note: you do this before you launch your course to first build up a following).
And of course low cost advertising starting from as little as $5-$10 per day.
(I delve deeper into my free traffic strategies here.)
As students come into your course, you just have to stay a week in front of them in creating and drip-releasing the modules to them…
All the while garnering their feedback to let you keep refining the content so it covers exactly what your market craves.
So there you have it in a nutshell; powerful yet very simple stuff.
I’m so glad you could jump in today and get a glimpse into this controversial way to sell and fill your online course.
Let me know what successes you’ve had in putting your Genius Zone out into the world.
xx
Grace