From The Desk Of Grace Lever
Aldgate, South Australia
If you experience imposter syndrome, then this is a must-read 🙂
That tiny voice inside your head telling you that you need more experience is there for a valid reason.
It can push you further, drive you to take action and make you step outside the square.
But…when it discourages you, it’s just plain damaging.
And it’s important to recognise the difference.
If you have a voice inside your head telling you that you’re not enough of an expert, consider this:
Every single one of us is encoded with a Genius Zone that’s meant to be shared with the world.
It lets you show people the way out of their most painful problems.
And what makes it so special and one-of-a-kind is that it comes from you; infused with your own set of insights and experiences.
If you don’t start or take too long to start because you worry that your Genius Zone isn’t good enough…
If you feel like there are already experts out there doing what you do, and there isn’t enough room for you…
Or if you feel like there’s a buzzing neon sign above your head flashing ‘FAKE’…
Then news flash!
Your Genius Zone is unique because it comes from you.
No one else has the rich tapestry – the combination of experience, perspective and insight – that you do.
And, you can bet that everyone – everyone – experiences imposter syndrome.
Even the people who we perceive as the most accomplished and experienced have felt this crushing feeling, even at the peak of their success.
What really frustrates me, that I repeatedly see in my industry, is when women don’t start because of that tiny voice I’ve described.
They think that they’re not expert or experienced enough, and I repeatedly see this from the brightest, most switched-on entrepreneurs.
If that’s you, I truly hope these next few words are the much-needed shake up you need to get out of your head.
Firstly, YOU were created for this.
You were born with skills, gifts and passions, and you’ve lived a life with experiences and moments and challenges that only you have.
There’s a flavour that only you bring to the table and that’s what makes your Genius Zone unique.
Just imagine for a moment sitting down to a meal at your favourite restaurant.
It could be a pizzeria, or a Greek restaurant that serves the best Saganaki you’ve ever tasted.
You mouth starts to water and your tummy starts to rumble just thinking about it.
You love it so much, it’s practically imprinted into your DNA 🙂
Can you imagine if they never opened, just because there were already other Greek restaurants in the area?
What a complete waste of talent that would be.
And sure, there are others, but no one else does it their way.
See what I mean?
Another red flag I constantly see is when female entrepreneurs don’t believe they’ve had enough experience to price at where they need to.
They think “When I start, I have to charge $37 because I’m not experienced. I’m not an expert yet.”
And I get it. There are upsides to coming in at a lower price point like creating a competitive edge as you lay a foundation.
But when you’re brand new, it can feel like you have to earn a level of reputation and experience before you can start charging what you need to.
And that’s just not true.
When I started my business, there were so many business coaches out there who were 10, 20 steps in front of me.
But what I realised was that automation is my Genius Zone.
I had a natural bend to automating any job I did more than two or three times, and I just loved mapping every step out on a whiteboard.
I wasn’t the best automation expert in the world, but I was better than most business coaches.
And that’s where I started – with an automation coaching agency where I charged at the price point I needed, not the price I thought a beginner deserved.
I really want you to think about that.
You don’t have to be the best in the world.
It’s very unlikely you will be when you start, but you’ll be better than most.
And that’s your competitive edge.
It’s kinda like when you’re visiting a national park – let’s call it the Rocky Mountains in Canada.
And there’s a bear coming at you.
You don’t have to be the fastest.
You just have to be faster than that dude who’s going to get eaten.
You just have to be better than most.
And because of that, you can charge the price you need. I promise you of that.
So to wrap it up Lovely Lady, you have a Genius Zone.
You were born with it and it allows you to be an expert in it.
And you don’t have to be the best in the world.
You just have to be better than most.
So don’t give up on your pipedream just because there’s someone else in your space.
Own it and run with it.
Want help navigating the ups and downs of building an online business? And need help blocking out external distractions so you can focus on what really matters? Get a $47 trial of The Doers Inner Circle today, and receive support and accountability every step of the way.
From The Desk Of Grace Lever
Aldgate, South Australia
Fact: Haters gonna hate.
But here’s how to flip it around and see it as a positive (as hard as that can be in the moment).
As you get in front of more people, there will inevitably be a higher percentage that have personal issues…
And you can BET that they will project all of their problems onto you!
It’s a numbers game and it’s part and parcel of having a following.
All it really means is that you have more eyes watching you.
In fact, it actually has zero to do with you.
I found this out a few thousand followers in. And I’ve received all kinds of hate messages. Just watch the video on this page to see.
If ever I read a hate message today, I don’t take it on.
In fact, I see it as a positive… It means I have something to say and people are listening.
But if you’re someone who’s going through a stage where maybe you’ve just had your first hate comment or a negative email…
Or if it’s been happening for a while and it brings you down every time…
Then I hope these words have helped you.
I heard it said the other day that:
People ahead of you in business… they’re not the ones judging you, right?
And it’s true, right?
Because they understand what it takes, and if anything, they will relate to you.
If you haven’t already… surround yourself with those people!
They’re the ones to listen to.
You do you, Darl…
And just know there’s zero judgement in this corner. In fact, we are so proud of you 🙂
Another thing I wanted to add, is that when you receive these kinds of comments, you block, delete and get rid of them.
I’ve spoken to some business owners who don’t believe in deleting comments, for authenticity I guess?
I block and delete.
You have no obligation to leave those up.
Need help blocking out external distractions so you can focus on what really matters? Get a $47 trial of The Doers Inner Circle today, and receive support and accountability every step of the way.
Because if someone came up to your shopfront and graffitied horrific words all over it, would you leave them up because it’s someone’s opinion that needs to be respected?
You would wash those walls and get it down, and the same applies to your social accounts that are basically your virtual shop front.
You’ve got my full support 🙂
Another tip is set up walls.
Don’t give your phone number out in a public place like Facebook…
If you have a team around you, ask someone to filter your public email account before you jump in it.
(This is a smart way to protect your time and make sure you stay focussed on the tasks that only you can do too.)
And if you don’t yet have a team, well, just take it in your stride because when you have an audience, there will almost always be some hate.
I know it’s easier said than done.
Sure, today I brush hate off… but I used to really take it to heart.
Until one day, when as I was reading a particularly upsetting comment, my sister glanced over my shoulder and started to laugh.
Kinda shocked, I turned around and asked her how she could find it funny?!
Like here I was… crushed….
And she was laughing?!
She pointed out that this hater didn’t know me personally. So it wasn’t personal.
And I’ve followed this advice since 🙂
So lovely lady, if hate comments start to come through, please know that you have a worthy mission and a Genius Zone to share. And there are many people who need to hear from you.
Don’t let a hater stop you. Block, delete and delegate it to someone else.
And remember, it can’t be personal because they don’t know you personally.
Want help navigating the ups and downs of building an online business? Get a $47 trial of The Doers Inner Circle today, and receive support and accountability every step of the way.
From The Desk Of Grace Lever
Aldgate, South Australia
Starting a business from zero is a topic I can really talk about…like really, hand-on-heart paint a picture, because that’s where I started…
Well, not exactly. Let me clarify that.
If you’re reading this off an iPhone or computer, you’ve got money.
And so did I.
But it doesn’t feel like you have available money…
Money just sitting around to put in a business.
A common misconception is that to grow a business to 7 or 8-figures million like we’ve done…
You have to start from somewhere big.
That’s what most people assume.
I was $100,000 in debt that I’d spent on my business, spread across six credit cards.
Yep! Talk about stepping out of my comfort zone.
And I was very lucky. I had so many blessings to count and so much privilege. I would never be without a roof over my head or three square meals a day.
But put it this way: my life wasn’t exactly a well-curated Instagram grid.
I was packing my husband’s lunch box and finding online recipes that had the cheapest types of meats that I could put in dinner…
And if I bought the $3 steak instead of the $12 one, there was some sort of slow cooking method I could do to make it edible.
I’d lived in 12 rentals at that point, and the last two were demolished after I moved out. They were horrendous.
And we were sleeping in jackets and beanies under a stack of blankets and doonas in winter because our place wasn’t insulated and we couldn’t afford heating.
I will never forget that stage of life and I was lucky that it was just that – a stage.
And I know that surviving startup takes grit, resilience and a lot of sacrifice.
But for most of us there is money, and there has never been a better time to start a business.
So you don’t need $5,000 in the bank to start a business. I don’t even believe you need $1,000 – I was six credit cards in debt.
You just have to be willing to invest money in the right areas.
I realised that was putting $10 into Facebook, watching it make $10 back and generating a client who was going to pay me in the future.
And that’s how I was able to scale, little-by-little with $10 a day, purely because I didn’t have more.
Investing $10 a day into Facebook Ads meant that I didn’t go out for lunches that week.
Instead of date night we ate in, because I had to have that $70 a week to spend on Facebook.
So you don’t need a bag of money to start a business, but it does take sacrifice to make it work.
In fact, I don’t know any successful entrepreneur who didn’t have to sacrifice to get to where they are.
It’s kinda freeing right?
Knowing you can start at any given moment and that you don’t have to come from a place of money to create the dream you always wanted?
From The Desk Of Grace Lever
Aldgate, South Australia
Stop believing you have the same 24 hours as Beyonce.
Beyonce doesn’t have the same bunch of tasks on her plate that you do.
As much as she might achieve in a day; run the world and do it looking like a glamazon…
Running a business can sometimes feel like you are carrying the world on your shoulders.
(And it can feel like a lonely place under all that weight too.)
Instead there’s a much smarter way to fit the most into each day. Where you strategically pack more in without being crushed under all the doing.
It starts with a truth bomb, so stick with me 🙂 It might just cast a new light on the way you plan and organise each day from this moment on.
If you don’t financially know what your time is worth, you cannot respect it.
And you will get stuck in a vortex of tasks that you shouldn’t be doing, at the cost of your goals.
It might sound harsh, but I really don’t want to waste a second!
So Lovely, these are my top tips for respecting your time, and fitting the most into each day.
- Figure out your financial goal. For many female entrepreneurs that number starts at $5,000 per week.
- Divide that by the number of hours you want to spend working – i.e. 24 per week. You’ve just calculated your hourly rate. (If you are anything like me and want to free up your time, you will want to aim for a lot less down the track. However 24 hours is a great starting point as you begin to automate and transition to a hands-free, scalable business.)
- Pull up that rate before you do any task. Because if you can pay someone less, then you’ve just freed yourself up to tasks that are worth thousands of dollars.
To put it into context, the CEO of McDonalds isn’t flipping burgers – not that there’s anything wrong with that, but his high-value tasks are worth thousands of dollars an hour.
I started outsourcing tasks on Fiverr and Freelancer early on, and my matra today is ‘I will only do what I can only do’.
You can start by listing out what low-value tasks you can take off your plate.
And just like you can’t automate a business overnight, outsourcing tasks will take time too. Take small steps and a dose of patience 🙂
Another tip to manage your time is to divide each day into high and low-value tasks.
High value tasks are those which will make you money, like writing a nurture sequence to place into a funnel. If one email sequence can yield $30,000, it’s 100% worth your time right?
High-value tasks take time and energy and it’s better to do them at the start of each day with a fresh mind and a clean slate.
Low value tasks (the tasks you should ideally be outsourcing) are the things on your list that need to be done, but won’t directly make you money. These are things like scheduling, responding to emails and administrative tasks and they typically take less concentration and focus.
So next time you pick up a task, ask yourself if it’s worth your hourly rate, and if it’s a low-value or high-value task.
It mentality switches up everything.
From The Desk Of Grace Lever
Aldgate, South Australia
Dear Lovely Lady,
My biggest breakthrough of 2018 was realising that running with the right crowd can massively level up your business, and that sticking to the wrong people can stagnate growth and make you second guess some of the most important decisions you will ever make.
And before I go on, let me explain that your circle of influence isn’t always the people you spend time with outside of business, like your mom.
It isn’t necessarily the friends you vacation with, although it can be.
You can spend time with whomever you want to from all walks of life, and so you should!
Rather, your circle of influence is the people who mentor and coach you, who you learn from and who you talk shop, collaborate, learn and attend events with.
And these are the people who can really shape your business as you bounce and gauge ideas, and who (hopefully) support and encourage you and aren’t afraid of telling you their frank and honest feedback.
I have five people in my circle of influence who are at my level of business or higher. We catch up once a month over dinner or a coffee and talk everything business.
Since growing my circle of influence, my business has increased x 4.
Crazy, right? And the reason is these people pull me up on my limits, expand my thinking and challenge me to step out of my comfort zone; that sweet spot where the magic happens.
They talk and think differently, because they’ve crushed any limiting beliefs or scarcity in their mindset.
So what I get from them is the purest form of support and unobjective feedback that’s attached to higher outcomes, to help me always look forward and take greater calculated risks in business.
It’s said that you are the average of the five people you spend the most time with. I found this is so incredibly powerful when applied in business.
So thought of the day: choose the people who you spend time with wisely 🙂
From The Desk Of Grace Lever
Aldgate, South Australia
Dear Lovely Lady,
Massive Imperfect Action. It’s the accidental path I stumbled upon that catapulted my business to $20 million in online course sales.
And full disclaimer, it’s a little controversial, and it might be completely counterintuitive to everything you’ve ever done.
Especially in a world of Instagram where everything looks glossier than a Vogue cover.
Or in school, where you were taught to have everything ready and prepared so you could get the gold star 🙂
Or, whenever you launch something, you might always have everything lined up and ready to go before you pushed the button, right?
And it’s not surprising. We’re told to strive towards perfection every single day.
But today I’m inviting you to just for a moment, consider another way.
Since taking perfection and swapping it for Massive Imperfect Action, I’ve never looked back, and today it’s not just a strategy but I run my business. It’s baked into our culture and underpins everything we do here at The Doers Way.
And here’s how it all unfolded.
I was mapping out my first online course and one of my team accidentally switched on the funnel when I hadn’t even started building it.
And someone bought my non-existent course. Talk about a panic-stricken, right?!
I was sitting in a green room about to present a workshop to a room full of prospects when someone came in and brought to my attention that a course sale had just come through.
The conversation went a little like this:
“We’ve just sold a workshop project”.
“We just sold a workshop project.”
“No, no, no, no, no. It must be something else. The funnel’s not even on yet.”
“No. No, it is. And we just sold it. We turned it on this morning.”
That’s right, the course was up and the cart was open, but in reality, I hadn’t even thought about what I was going to put inside. Total meltdown moment, right?
So I sent my new buyer an email letting her know I was putting the ‘final tweaks’ on the course (I had to get creative with the way I angled it!).
And I asked if she’d be happy to get going on Monday instead (it was Friday at that point!).
And she said, “Of course. I can’t wait. Very excited.”
So I got to work, and in less than two days, I cobbled together the first module.
Then, I simply stayed a week in front of her (and the handful of other students who had bought too) in building out the rest, all while receiving their feedback to shape and refine my course…so it answered their questions and contained exactly what they wanted.
It happened to me in a webinar too, where I accidentally turned it on before I created the product inside it. And the sales started coming in. Whoops.
That course I mentioned went on to break $5 million in sales and we’ve stuck to this approach since.
It’s completely changed my world and today I apply it to every single launch.
Because guess what? You don’t make money from creating things, you make money from selling them.
I’m a firm believer in taking Massive Imperfect Action and I believe it has the potential to propel your business forward too.
From The Desk Of Grace Lever
Aldgate, South Australia
Dear Lovely Lady,
If you’re a coach, consultant, speaker, author, or “expert” that has created an online course…
Or are excited about building an online course in your business…
But you’ve had little success filling it with new students…
Then I have a very important message I wanted to share with you.
Think of it as my official “State Of Course Creation Address” 😉
And before you commit to reading the next few pages on what I’m about to share with you:
I want to make it clear that this is not a sales letter 🙂
Rather, it is important information that I want to share with you as a current or future course creator…
To ensure that you are setting your business up for the best chance of success! I should probably also warn you that this letter might be a little controversial…
And even maybe a little hard to swallow…
Because inside, I’ll be exposing the biggest gaps, lies, and secrets in the course creation industry (that other “gurus” don’t want you to know about).
What I’m About To Expose In This Letter…
- Think you can create an online course about anything you’re passionate about? WRONG. This mindset could be the reason no one is purchasing your course.
- Why the “gurus” want you to believe that anyone with a pulse and credit card is a good fit for your online course… And how advertising your course to fewer people could make you more sales.
- MYTH: “Better Quality” courses make Better Profits… and how this commonly-held belief could cost you 500+ hours.
Before we dive in, what I need to say to you, my Fearless Female Entrepreneur…
Is that if you’ve fallen into the trap of believing any one of these lies in the past…
It’s not your fault.
And while I won’t point the finger to any one coach, consultant, or expert out there for snaring you in that trap…
You should know that the entire Course Creation Coaching Industry has done you a disservice.
I know, because I too have followed the wrong advice at the beginning of my course creation journey…
And ended up lacking courage, confidence… oh, and tens-of-thousands of dollars 🙁
That Disservice Is This…
The industry has provided you with a whole lot of increasing information out there about how to BUILD your online course…
But frightfully little about how to sell it.
Which is why, sure…
Inside this letter, I’m going to be exposing the limiting beliefs you might have surrounding your first (or next) online course…
I’ll also be bringing to light the simplest, and smartest way to fill your online course with raving students in 2020…
Without draining your time, energy, passion, or bank account in the process.
Shall we dive in?
LIE #1: You Can Turn Any Passion Into An Online Course
WARNING: This mindset could be the reason no one will buy your online course.
This is HUGE.
I used to think that if I just took what was in my head and put it into a course… it would sell itself.
After all, people would pay me to say the same thing through my private, one-on-one coaching…
Why wouldn’t they pay me to say it to them online?
It’s your area of expertise (your Genius Zone), and you’re a walking hub of knowledge and advice…
So, if you have a solution that can provide an instant breakthrough to your struggling market, people should just be buying it, right?
Well, I told you things would be getting a little controversial and here it is…
Because even if you have put hundreds of hours into building your online course…
There Is NEVER A Guarantee Of Your Course’s Success…
While you know what you have to offer is valuable (and I know it too)…
You can’t make people feel obligated to buy what you’re selling.
If the above was true, every coach would be selling successful courses, right?
Sadly though, so many coaches and consultants fall into the trap of investing hundreds of hours into building their course, only to find they struggle to make sales.
That happened to me.
It’s happened to my clients.
And it will happen to you if you don’t follow this advice.
After all, your course sales are the same as any sale…
If you don’t like a flavour of juice, you have no obligation to buy it.
If you don’t like a brand of detergent, you have no obligation to pay for it.
If you don’t like the shows on Netflix, you have no obligation to subscribe.
If your market doesn’t want your online course…
They don’t have to pay you for it.
My point is, you simply might not be paid for your hours and hours (and hours) of work… and no one is warning you!
Sounds rough, right?
Do we just have to accept that no matter how much work we put into our course, we just might not make sales?
That our effort will go to waste… and we just have to suck it up?
Don’t worry, that’s not the case.
You just need someone to show you a better way…
Because here’s the good news, Lovely…
The E-Learning Online Course Industry Is Worth Over $150 Billion Dollars… And Growing
And you know what they say…
The road to hell is paved with good intention 😉
Meaning, that’s a $150 billion dollar double-edged sword!
On one hand, this highly saturated industry is super easy to get lost in…
But on the other hand…
You have a HUGE opportunity available to you when it comes to creating successful online courses… if you yield it right.
Because this industry is only predicted to grow!
The popularity of e-learning courses (think niche, ‘how-to’ courses for health, wellness, relationships, hobbies, pets, etc.) doubling every three years.
For every second that you read this letter, small businesses will spend over $3,000 on information.
That’s over $226,000 per minute.
That’s over $13.5 million EVERY HOUR!
Which adds up to over $326 million every day!
Every. Single. Day!
Which means the online environment is now fully primed for you to turn this opportunity into a legitimate and successful 7-figure business.
Do You Know How To Swim (Instead Of Sink) In This Industry?
I’ll be honest, it’s NEVER been easier to create an online course than it is right now.
You can literally film a stunning, highly-professional-looking course all on your iPhone…
Pretty nuts, right?!
But of course, that means everyone else can too 😉
And you NEED to stand out in the crowd if you actually want your course to sell.
Basically it comes down to this ONE thing…
You have to know your course is going to sell BEFORE you put those hours in.
And I’m going to show you how in just a little bit…
But first, I have a couple more myths to bust down for you.
Are you still with me? 🙂
LIE #2: Anyone With A Pulse (And A Credit Card) Are A Good Fit For Your Course
Here’s what I mean…
Traditionally the course creation industry wants you to think that as long as you think your course is good, then it’s sellable…
And that you need to sell to everyone and anyone (and their dog) to make a profit…
Because targeting more people means a higher chance of someone buying, right?
As much as we would love to accept everyone, it’s our moral obligation as educators to aim to sell the right course to the right person.
And what I mean by this is essentially this…
Even Though Your Mom Says Your Online Course Is Good… That Doesn’t Mean It’s Validated
And boy, oh boy, did I learn this lesson the hard way.
After spending 3 months building my first online course (that my super supportive mother said was really, really good)…
I ended up only selling this course that I’d spent over 800+ hours on…
To just ONE person...
For a grand total of $37 🙁
That meant I’d paid myself about $0.04 an hour to build this course.
And that single client ended up requesting a refund a few weeks later…
So you see what I mean?
Your course has to be validated (by someone other than your Mom) before you put that time in… and it HAS to be sold to the right clients…
So, how do we know that our market wants our course… before we’ve spent that time building it?
And how do we know what courses our clients even want us to make in the first place?
Those are great questions… and the good news is, I’m getting to that answer in a moment.
But first, I have one final lie to debunk:
LIE #3: “Better Quality” Courses Make Better Profits
This is one of the course creation industry’s biggest problems right now.
Did you know that, on average, it takes 500+ hours to finish an online course?
That’s 8-hours a day, 7-days a week, for 3-months straight.
I don’t know about you… but building an online course doesn’t sound as appealing to me after hearing that!
So why does it take so darn long to build courses?
Well, it’s because of this lie.
It’s easy to think that the longer you spend on something, the better it will be.
But here’s the thing:
If you’re not completely embarrassed by your first course, you’ve waited too long to launch!
Check out what one of my first nasty little courses looked like:
When You Believe This Lie, Your Course Creation Looks Like This…
You spend months mapping out the content of your course…
Buying expensive gear, and setting up a studio…
Writing scripts, filming videos…
Tackling the tech…
Then you spend your time figuring out how to advertise your course…
Writing sales letters, ads, emails, building landing pages…
Then you go back into your course to put the final touches on…
Uploading the videos, tweaking the branding, realising that that one video in Module 4 wasn’t quite right…
So you refilm the video, re-edit it, reupload it…
And then once you have finished (IF you finish), you finally launch your course…
Only to find…
No one wants it.
Gah! How devastating?! 🙁
The most heartbreaking part is:
There IS a better way!
It’s just that most coaches and consultants don’t know about it…
And as a result…
The Average Self-Employed Coach Is Making Only A Fraction Of What They Are Worth
$45,424 a year to be exact.
They have the information to completely transform peoples lives or businesses…
Yet are only being paid a teeny fraction of what their knowledge is truly worth.
You see, no one is buying your course for the stunning camera quality…
Or for the time, effort, and attention-to-detail you poured into it.
They’re buying your course because you’re solving a real, burning, painful problem they’re experiencing right now.
Don’t you want to get that into their hands faster?
Sadly Many Average Coaches And Consultants Won’t Make It Through 2020 If They Don’t Break This Cycle
Because one of the most important pieces of advice I ever received was…
“Grace, you don’t make money building courses… You make money selling courses.”
And it’s true!
Building your online course is obviously the key to having something to sell in the first place…
But you aren’t going to make any money until that baby is launched…
And guess what?
You Can Break Out Of This Cycle
Because there are female entrepreneurs out there just like yourself, who have taken a path less traveled when it comes to course creation.
Women who are creating successful online courses over and over again…
Doers who are taking a mammoth slice of the $150 billion growth industry…
Because they know it’s not greedy to be paid for what you know you’re worth!
They broke the cycle, avoided becoming another average course creator…
And took the path of the smart course creator instead.
Want to know how they did it?
The Difference Between An Average Course Creator And A Smart Course Creator Is WHERE They Put Their Effort
Let me explain…
I recently held an event with over 700 of my female entrepreneurs from around the globe.
And I asked them one simple question:
“Who spends the majority of their time building and planning their online course?”
I was in absolute shock to see 80% of the room raise their hands! I realised that for a lot of those ladies…
Their time was divided up like this:
That’s 80% of their time building their products (aka. their course)…
And just 20% of their time selling that product.
So I thought I’d dig a little deeper.
“Who feels like their recent course launch was a success?”
Just a small handful of women raised their hands.
I was almost speechless!
And after speaking with hundreds and coaches and consultants over the weekend it became all too clear why only a fraction was having success…
It Was Because They Found The Golden Ratio Of Course Building… While The Others Didn’t
They divided up their time the smart way… like this:
That’s 20% of their time building their course… and 80% of their time selling it!
I’ll say it again…
You don’t make money building a course… you only make money selling it.
I’m Talking About An Entirely Different Approach To Creating Online Courses…
A Build-It-Backwards Approach.
And while I LOVE a good joke… I’m not kidding this time 😉
You need to sell your course FIRST…
And then build it AFTER.
Essentially Getting Paid To Build Your Online Course As You Go!
“Whaaat?! Sell it? That sounds crazy Grace! I haven’t even created any content yet!”
I know it sounds crazy.
But it works.
My “Build-It-Backwards” approach has been my number one secret weapon in course creation…
And has led me to make millions in sales since I discovered it.
All you have to do is map out a basic outline of what you want to sell (AKA: your offer), then you want to go out and sell it!
Then, continue to build the program, using the invaluable feedback from your students to make it the perfect program.
So when you’re all done, you’ll have built a profitable and engaging online course that you can SELL again and again.
And while I know this is a touch unconventional…
It Means You Won’t Waste Your Most Valuable Resource… Your Time
This is a real ‘stack the odds’ in your favour’ kind of approach 😉
Best case scenario: your course is wildly popular…
And you can build a truly life-changing course with the help of your students.
Or worst-case scenario: your course is a total flop, and doesn’t sell.
In that case, you can simply assess why it missed the mark, tweak and relaunch!
And maybe even find you enjoy the process…because you won’t have wasted hundreds of hours trying to sell something no one wants.
Here’s The Difference The Build It Backwards Approach Makes…
- You won’t spend weeks, months or years building a course that won’t sell… because you’ll have tested the market FIRST.
- You’ll be able to escape from the ‘time for money’ vortex… and stop trapping your potential as a female entrepreneur.
- You’ll know the secret “AZ” roadmap formula that tells you exactly what modules and content to create… This process makes getting your course out of your head so dead simple.
- You’ll create a scalable and profitable asset… that you can sell over and over again (or as I call it, ‘build it once and it’s done’).
- You’ll have the freedom to tweak and relaunch hassle-free… if for some reason your course totally bombs, you can simply tweak your offer and launch again!
- You’ll be able to reach the audience looking to pay for your Genius Zone… as you shift from the 1:1 to 1: many ratio you can achieve with your online course.
- You’ll have a course up and LIVE within just four days… So you can start seeing a profit fast.
Sounds a little more appealing than the alternative, right? 😉
So in a cluttered market where there are thousands of courses available…
You Have To Get Clever With The Way You Sell
At this point, you’ve probably realised that I’m pretty darned passionate about supporting female entrepreneurs to embrace this sustainable way of creating courses…
And that’s because I have lived and breathed this through my own personal experience.
Because believe it or not… I was one of these average coaches too.
I struggled financially and worked way too hard for very little income…
And I had to work out how to pull myself out of this cycle myself.
And I want to share what I discovered with you about taking the path of the smart coach or consultant…
Because although I was able to get to 7-figures a year in turnover…
(Which sounds dreamy right?!)
I had to work non-stop to do it…
I Was Essentially Swapping Time For Money…
Which means I simply created a high-paid job for myself that was way more stressful than a 9-5, where I was burning the candle at both ends.
Because I was falling for all of these huge lies out there and trying to make my WHOLE course perfect before even launching!
That was back in 2014…
I now make more than 5 times what I was able to with my initial traditional business model…with much higher profit margins.
I work far less hours and have way more freedom to do what I love every day…
And I get to impact tens of thousands of people (instead of just hundreds).
All because of a simple shift in my business model.
The same shift I want you to make today.
I could keep telling you how much the build it backward technique completely changed my lifestyle, but I’d much rather show you 😉
Because if you want a piece of this $150 billion dollar pie, and actually SELLING your online course is of interest to you…
Then I have something I know you will love…
In a few day’s time, I’m hosting a Course Creation “Doing” Workshop that shows you step-by-step how to set up your own stunning, profitable online course…
Using the “Build It Backwards” approach I’ve described.
That keeps selling even when you aren’t at your desk…
Even while you rest…
And even if you aren’t a tech wiz like me, or if you aren’t sure how to structure or even price an online course…
I will show you how to map it out, and, most importantly, how to fill your course with (paying) students who need the knowledge that comes so naturally to you.
In short, course creation GOLD made simple!
And all it costs is just $1 US dollar to reserve your spot…
And get your very own stunning and profitable online course mapped out together.
P.S If you’d like to make 2020 the year you launch a successful and engaging online course…
In my upcoming doing sessions, I’ll take out all of the guesswork and tell you exactly how to create your course creation strategy live…
This means you can simply follow the ‘build it backward’ formula and get doing right away!
It’s called my ‘Course Creation Workshop’ and it’s available for the first few doers who sign up!
It’s just $1 to hold your spot, that’s right just a single buck, I’ll tell you everything you need to know right here…check out this video I’ve made for you over here.
Welcome to my blog!
If you are anything like me and want to do impactful work that elevates and inspires, then you’ve just landed in the right place. And, if you are craving freedom and flexibility while doing it, then this blog is especially for you… Packed full of raw and real tips and insight to grow the type of hands-free, scalable business you are dreaming of.
My name is Grace Lever and I’m on a mission to equip and empower female entrepreneurs to do just that. And it all started with just one online course that I filmed with a laptop propped up on a Thermomix box and an ironing board. That’s right, I didn’t start rich, connected or any more switched on than the average female entrepreneur. I just found the right path and took ‘Massive Imperfect Action’ to launch my first online course. That course was anything but polished and it went on to make $5 million.
Today my team and I run The Doers Way, a global online community supporting female coaches, consultants and professional service brands to turn their pipe dream to reality using the latest digital tools, smart, automated marketing systems and of course, online courses! I have 20 of these built out today… And counting 😉
But it wasn’t always like this. If you feel stuck working around the clock, showing up for a handful of clients and unable to take a moment to breathe let alone break out of the grind and start scaling, this was me not so long ago too. Through trial and error, a steep learning curb and plenty of sleepless nights and frustration, I broke out of that box and so can you.
Equipping female entrepreneurs to grow a profitable lifestyle business with longevity and reach is my passion today, and I do it all from my favourite place in the world, the Adelaide Hills.
So stay glued and keep reading. I hope you find the dose of inspiration and insight you need to keep going. Creating the scalable, hands-free business you dream of is closer than you think.