From The Desk Of Grace Lever
Aldgate, South Australia
Dear Lovely Lady,
Massive Imperfect Action. It’s the accidental path I stumbled upon that catapulted my business to $20 million in online course sales.
And full disclaimer, it’s a little controversial, and it might be completely counterintuitive to everything you’ve ever done.
Especially in a world of Instagram where everything looks glossier than a Vogue cover.
Or in school, where you were taught to have everything ready and prepared so you could get the gold star 🙂
Or, whenever you launch something, you might always have everything lined up and ready to go before you pushed the button, right?
And it’s not surprising. We’re told to strive towards perfection every single day.
But today I’m inviting you to just for a moment, consider another way.
Since taking perfection and swapping it for Massive Imperfect Action, I’ve never looked back, and today it’s not just a strategy but I run my business. It’s baked into our culture and underpins everything we do here at The Doers Way.
And here’s how it all unfolded.
I was mapping out my first online course and one of my team accidentally switched on the funnel when I hadn’t even started building it.
And someone bought my non-existent course. Talk about a panic-stricken, right?!
I was sitting in a green room about to present a workshop to a room full of prospects when someone came in and brought to my attention that a course sale had just come through.
The conversation went a little like this:
“We’ve just sold a workshop project”.
“We just sold a workshop project.”
“No, no, no, no, no. It must be something else. The funnel’s not even on yet.”
“No. No, it is. And we just sold it. We turned it on this morning.”
That’s right, the course was up and the cart was open, but in reality, I hadn’t even thought about what I was going to put inside. Total meltdown moment, right?
So I sent my new buyer an email letting her know I was putting the ‘final tweaks’ on the course (I had to get creative with the way I angled it!).
And I asked if she’d be happy to get going on Monday instead (it was Friday at that point!).
And she said, “Of course. I can’t wait. Very excited.”
So I got to work, and in less than two days, I cobbled together the first module.
Then, I simply stayed a week in front of her (and the handful of other students who had bought too) in building out the rest, all while receiving their feedback to shape and refine my course…so it answered their questions and contained exactly what they wanted.
It happened to me in a webinar too, where I accidentally turned it on before I created the product inside it. And the sales started coming in. Whoops.
That course I mentioned went on to break $5 million in sales and we’ve stuck to this approach since.
It’s completely changed my world and today I apply it to every single launch.
Because guess what? You don’t make money from creating things, you make money from selling them.
I’m a firm believer in taking Massive Imperfect Action and I believe it has the potential to propel your business forward too.